Blog

What is Semantic SEO? Semantic SEO is the process of optimising content so that it is understood by search engines due to its depth of knowledge and relevance on a specific topic rather than focusing on specific keywords. This can be done by structuring content so that it matches users intent, while also using interconnected […]

If you’ve spent time writing meta descriptions for your web pages, this update from Google is worth noting. The company is now testing the use of artificial intelligence to generate descriptions that appear in search results. This could change how your content is presented to users and affect how often they click through to your […]

Google’s latest quiet update to its Channel Performance report—introducing a new, though currently inactive, “Campaign Type” field—has caught the attention of marketers and PPC professionals alike. While the feature isn’t yet functional, its appearance signals Google’s continued move toward unified, cross-channel transparency in reporting. Defining “Campaign Type” in Google Ads In the Google Ads ecosystem, […]