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Sustained momentum of campaigns is more prevalent now than ever, with the release of GTA VI and Battlefield 6, amongst other fan favourites, capitalising on the cultural impact the pre-release campaigns have. Content Eco-systems Content ecosystems adopt the approach of staggering content related to the games, so that the conversation stays alive. In contrast to […]
Google Ads is making another big shift toward automation: by the end of this year, manual language targeting will disappear from Search campaigns. Instead, Google’s AI will automatically detect and target user languages. What’s changing?Up until now, we’ve been able to tell Google exactly which languages to target—whether that’s English, French, or Spanish—so ads only […]
A new study from Nielsen Norman Group shows that while generative AI is changing how people search for information, Google remains the first stop for most users. The research found: Why users keep starting with Google The pull of familiarity is strong. Many participants admitted they went straight to Google simply because that is what […]
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