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In one of the biggest shake-ups the SEO world has seen in years, Adobe has announced plans to acquire Semrush for 1.9 billion dollars. The deal is expected to close in the first half of 2026, pending regulatory approval. For marketers, SEOs and digital teams, this is more than just another technology merger. It is […]

Multi-Modal Content is the concept of creating one overarching piece of content that can be repackaged into multiple different forms to reach different audiences. This differs from a multi-channel approach to content marketing, which consists of just reusing the same piece of content in the same format across multiple platforms. Examples of the Multi-Model Approach […]

What is and when is black Friday? Black Friday happens each year on the Friday following Thanksgiving. Aptly named by Philadelphia police in the sixties for the chaos that ensued as city dwellers and tourists took to the streets, causing carnage and chaos, they shopped to their hearts’ content. This year it falls on the […]