Sean Walsh
Sean is a Director at Intelligency heading up our digital marketing and client services operations. Sean has 15+ years experiencing working both in-house and agency with brands including Lloyds, Alstom, Hitachi, Lufthansa, Viaplay, DFDS Seaways and Mercedes-Benz.
Google has quietly rolled out two much-requested features within Google Business Profiles: the ability to schedule Google Posts and the ability to publish posts across multiple locations at once. For digital marketers and busy in-house teams, this update removes one of the most time-consuming parts of local optimisation.
What has changed
Google Posts can now be prepared in advance. When you create a post, you will see a new option titled “Schedule this post”. Once selected, you choose the date and time you want your update to go live.
According to Google’s Lisa Landsman, this means you can plan an entire week or month ahead and let posts publish automatically at the moment that suits your audience.
The second update supports multi-location publishing. If you manage more than one branch or storefront, you can create a single post and apply it to several locations in a single action. This is particularly useful for brands with regional or national footprints that want consistent messaging without repeating work.
Why it matters
Local marketers know how easy it is for Google Posts to slip down the priority list when days get busy. Scheduled posting gives teams the flexibility to create content during quieter moments and still have a steady stream of updates going out.
For agencies or brands handling multiple sites, the multi-location option reduces duplication and supports stronger consistency. One well-planned post can now be shared across all appropriate profiles with minimal effort.
What you should do next
There are two practical steps worth taking:
- Build Google Post planning into your workflow for campaign launches, events and seasonal promotions.
- Create a central content template that can be adapted and published across relevant locations.
With the holiday season approaching and customer search activity at its highest, these new features arrive at a good time. They offer a more organised and efficient way to keep your Google Business Profiles active, visible and aligned with your wider marketing calendar.
