48% of marketers reported that organic search had the best ROI of any marketing channel in 2022 (Search Engine Journal) and 53% of all consumers say that they research services/products using a search engine before making a purchase decision (Google). SEO, or Search Engine Optimisation, is a valuable, cost-effective and long-term marketing strategy that helps generate brand awareness, traffic and conversions for you online and offline.
We have a broad experience working with clients small and large, from start-up through to global enterprises. Our approach to SEO is to focus on three core areas – technical SEO, content and backlinks. Every single SEO client that we work with is referral-based such is our reputation for delivering success.
Colosseum Dental
150,000+ new appointments generated via SEO
Operating in 8 European countries and one of the largest dental chains in the UK, Colosseum Dental approached us in 2018 looking for guidance on their next web platform. Working alongside the in-house team, we helped prepare the agency pitch process and devise the initial specification for the website.
Since 2018 we have been appointed Colosseum Dental’s lead SEO agency in the UK and have grown their monthly traffic +671% and have generated over 150,000+ new appointments organically. A strategy of content generation, technical proficiency and competitor analysis has helped them compete against the likes of BUPA.
Identify who your customers are, what they search for and optimise for profitable keywords.
The core fundamentals of SEO aren’t complicated. Ensure that your website is properly built, create content for your users – not just search engines – and continue to optimise and experiment to react to market, technology and customer developments.
BOXT
Helping this innovator use SEO from Day 1
Backed by German engineering & electronics giant – Bosch – online heating industry disrupter BOXT utilised us to help boost their organic search rankings for the launch of their new website via a mix of technical, content & digital PR. We identified areas for growth from Organic and worked with third-party agencies to generate online PR from publications such as The Independent, Daily Mail, The Sun, The Mirror & Guardian.
Our SEO strategy helped BOXT grow from start-up to become one of the countries most innovative and well-known brands. Our SEO fundamentals created a strong foundation for their web presence and helped generate brand awareness and new customers.
PALL MALL MEDICAL
Scaling business during COVID-19 & launching e-commerce
Pall Mall Medical are a private healthcare and cosmetic surgery business based in Manchester, Liverpool, Leeds and Newton-le-Willows. We were appointed in a consultancy capacity in 2018 to help grow the business online. In less than two years we had grown organic traffic levels by 96% and throughout the COVID-19 pandemic, we helped them launch their own e-commerce platform so the business could offer patients PCR COVID-19 tests.
Our SEO tenure involved re-platforming their website, migrating two existing domains into one, developing a medical health content hub and most importantly, driving leads for private medical and cosmetic patients.
Simplifying SEO
Intelligency focuses on delivering performance via two main areas. Whilst we advise on backlink generation, we don’t profess to be digital PR experts and therefore can recommend other partners.
TECHNICAL SEO
We help clients ensure their website is in line with best practice technical guidelines. Our monthly technical healthchecks help us keep on top of new issues and emerging developments in the SEO world. In regards to implementation, we can either brief third-party agencies/developers or undertake the work ourselves.
CONTENT
We create interesting, targeted and optimised content that is natural and useful to end users. Whether it’s generating new meta title tags or devising and writing an entire content hub, we deliver high-quality, optimised and genuine content. We firmly believe in creating content for the user, not the search engine – a viewpoint encouraged by Google itself.
