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Microsoft Clarity is a behaviour analytics tool which allows users to gain insights into how their website is being viewed. In this article, we will discuss everything you need to know about Microsoft Clarity, including what different tools and metrics you can use and why you should be using these to improve website performance. Why […]

New research from the University of Cambridge has revealed something that should concern anyone involved in digital advertising, not just gambling brands. Social media platforms are delivering gambling ads to young men at more than double the rate of women, even when those ads were not specifically set up to target men. It is a […]

Google has quietly shipped one of the more useful additions to Search Console in recent memory. Platform properties, launched earlier this month, allow you to connect your Instagram, TikTok, X and YouTube accounts directly to Search Console and see how your content on those platforms is performing within Google Search. Not on those platforms. Within […]