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Is advertising during a sports game an effective way to spend ad budget? You may be wondering whether investing in advertising during the World Cup is the right move for your business. The answer depends on several factors. Are your business and product offering suitable for this type of exposure? Do you have the budget […]

Google Analytics has added a new AI assistant which lets you track traffic that comes from multiple different chatbots, including ChatGPT, Gemini and Claude. Google will now label traffic sources from different chatbots. This allows users to see which Chatbots they are performing well with and adjust their strategy accordingly. Why this is important for […]

As marketing experts, we constantly preach the importance of meeting your audience where they are. Right now, that “where” is undeniably short-form vertical video. Fresh data reveals a massive shift in Meta’s ecosystem: half of all ads globally on Instagram are now running on Reels. If you are still allocating the majority of your paid […]