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Google’s latest September spam update is coming to an end after running for 14 days. The update started on 24th September and finished on the 8th October and has been the longest spam update in 2026.   Google’s spam updates are used to target sites that violate Google’s search spam policies and with the emergence of […]

AI has permeated every stage of the marketing process, undeniably. Whether that’s teams ideating, polishing email correspondence, or utilising it to quickly mock up visuals. Raising questions about the actual impact it could have on B2B marketing strategies. And most importantly, the business minds making the decisions based on a process that is now deeply […]

AI search systems do not look at your images the way a human browsing your website does. They scan them, extract what they can identify, and then use that information to decide whether your page is a credible source for the answer they are assembling. A photo that looks great to a person can be […]