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SEO is, of course, its own marketing channel with many different specialisms, including technical, content and digital PR. However, SEO is part of a wider marketing team including content, designers, developers, PR and PPC. So how do all these moving parts come together to work harmoniously on a website? In this article, we will discuss […]

Google has announced Gemini 4 Argon, its most capable AI model to date, and what sets it apart from previous releases is not just raw performance but where that performance is being directed. Rather than a general-purpose upgrade, Argon has been built specifically to handle the kinds of complex, multi-step tasks that businesses struggle with, […]

What is product placement? Product placement is a marketing tool where products are positioned within the frame, subtly promoting the item. Often done in different ways, whether that’s a character drinking the beverage being promoted or a food item positioned in the back of the frame for YouTube content. Whether a character or individual acknowledges […]