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OpenAI has shared new details on how advertising will work inside ChatGPT, and while the rollout is deliberately cautious, it signals an important shift in how people may discover brands through AI. On a recent episode of the OpenAI Podcast, OpenAI executive Assad Awan outlined the principles guiding ads in ChatGPT, who will see them, […]

Competitor Research is a fantastic tool to understand how you stack up against your competition. Looking into competitor performance in terms of traffic, keyword rankings, top pages and content can help highlight any gaps your site is missing. You can also analyse competitors’ backlink profiles to spot any links from high-profile sites they might have […]

Google has just revealed a range of upcoming AI-powered advertising features that are designed to help brands reach potential customers in smarter, more intuitive ways, especially as people increasingly use generative AI tools to find information online. AI-Driven Ads Inside Search Answers One of the biggest changes coming is a new ad format that will […]