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Google has introduced a new test that lets advertisers pull video assets from social platforms like X (formerly Twitter) directly into Google Ads. The update first came to light after marketer Francesco Cifardi shared a screenshot showing the feature in action, which was later confirmed by Google Ads Liaison Ginny Marvin. The aim is to […]

One of the most crucial aspects of any SEO strategy is backlink generation. Backlinks are links from other sites to your own, which can be gained by acquiring links from authoritative sites. This is beneficial for SEO as sites that Google sees as authoritative lend your site some of their credibility and trustworthiness. In this […]

A new benchmark report from Conductor has revealed an interesting shift in how people discover websites. While organic search is still the clear leader, AI tools have quietly become a meaningful new source of traffic – and almost all of it is coming from one place: ChatGPT. AI referrals: small share, growing fast Across ten […]