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Latest from our weekly digital marketing round-up

Technical SEO strategies for AI performance

The number one priority for technical SEOs in 2026 should be making sure that AI bots can find and retrieve your content. AI is growingly rapidly and not only are AI chatbots such as Claude and ChatGPT continuing to grow in popularity but Google is also slowly becoming dominated by AI; first with AI Overviews […]

Google’s August spam update is live: what it means and whether you need to act

Google released the August 2026 spam update on 18 August, logged on its Search Status Dashboard at 9:28am Pacific time. It applies globally and to all languages, and Google says the rollout may take a few days to complete. This is the third spam update Google has released in 2026, following updates in March and […]

Google Ads and Analytics Just Got Smarter. Here Is What the Latest AI Updates Mean for Your Campaigns

Google has rolled out a series of AI-powered updates across both Google Ads and Google Analytics, making it easier for advertisers to understand how their campaigns are performing and where the opportunities for improvement lie. While the changes are incremental rather than transformational, they represent a clear direction of travel: Google wants its platforms to […]

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