Matthew Widdop
Matty is a Digital SEO Executive at Intelligency, helping our clients to improve their digital performance. Matty is currently studying for his Level 3 Multi-Channel Marketer apprenticeship and has completed a Sport Journalism Degree at the University of Huddersfield.
One of the most crucial aspects of any SEO strategy is backlink generation. Backlinks are links from other sites to your own, which can be gained by acquiring links from authoritative sites. This is beneficial for SEO as sites that Google sees as authoritative lend your site some of their credibility and trustworthiness. In this article, we will discuss different strategies for acquiring backlinks to help grow your business.
Broken Backlink Fixes
When running a backlink audit on your site, it will highlight key issues for you, such as broken backlinks. Site managers may have accidentally put in the wrong URL or a URL that has since changed when linking to your site. Reaching out to these sites in order to fix the broken link and restore equity is a good idea, as not only does it boost your SEO potential, but no one wants broken links on their site, so you are actually also doing them a favour in return.
Create Linkable Content
One of the easiest and most natural ways that users can generate backlinks is by creating content that generates natural interest. Some types of content that are good for generating links include:
- Research and Data Studies
- In-Depth Guides
- Infographics
When people are crafting content, there are certain materials, such as infographics and data studies, that users don’t always create for themselves due to time constraints. Creating this type of content yourself makes it infinitely linkable and can improve your backlink profile.
Promote Content
Creating great content is obviously important for visibility, and using organic methods such as SEO is great, but expanding reach through other methods can also improve potential for backlink generation, further expanding SEO potential in the future.
Backlink Gap Analysis
SEO websites such as SERanking and SEMRush have backlink gap analysis features. This feature allows its users to track the links that their competitors are gaining and see any potential gaps. If your competitors are gaining links from reputable sources that you are not, creating a piece of content or running a campaign and reaching out to these sources to gain a link is a valuable strategy. (As you already know, they are willing to share links within your industry.)
Using a combined approach of all the aforementioned tactics will help to grow your backlink profile over time. While no one can say how much one link can add value to your site, making sure your backlink profile is much larger than it was before will certainly help Google see you in a different light as a more credible business in your industry.
