Posts in Company News

Intelligency attends Google’s Digital Garage event

June 14, 2024 Posted by Maisie Lloyd Company News, Round-Up 0 thoughts on “Intelligency attends Google’s Digital Garage event”

Last week, on Friday the 7th of June, our team took part in the Google Digital Garage Day hosted by Dean Clough. The event held by Google covered a variety of digital skills, ranging from the utilisation of AI in marketing strategies to writing for social media.

What did we learn?

Writing for social media

One of the first points to be established in the discussion was the necessity to define your brand’s voice and personality. Forming your brand voice starts with figuring out your values and beliefs and uncovering what tone of voice best suits your messaging.  Your brand personality is the traits and characteristics that your brand will embody.

Gaining an understanding of your audience’s motivators and pain points is super important when producing content for them. One of the best techniques to establish a pain point or motivator is to partake in social listening exercises, typically a brand will monitor customer feedback and discussions on social platforms.

When positioning content, a product or service to your audience, don’t just provide the features that make it a desirable thing. Instead, let the audience know the benefits the product, content or service could have on their life. Sell the lifestyle that your brand can provide to customers and help them visualise it too.  

Google proposes we should always include a CTA (call to action). Calls to action prompt your customers to take further action, typically urging them to buy a product, subscribe or click a link.  A CTA encourages the next step for the audience and makes it a lot easier to navigate doing so.

Customer service should always be about building a strong rapport with your audience. Trust needs to be built and the audience needs to feel heard and respected.  When handling a customer complaint, it’s important to listen and stay professional, i.e. avoiding humorous language.

One of the last points made surrounding content creation was the consideration needed as dual screening, also known as second screening, becomes more common. Second screening is when a person is using two or more devices to consume content, such as their mobile phone and computer. As this becomes the standard, marketers need to find ways to position adverts and content across platforms and devices. Doing so will help raise brand awareness and provide more of an opportunity to be noticed. One method of doing this is having synchronised ads, which is done by displaying adverts on two screens within a short time frame to get the acquisition.

Boosting productivity with AI

As we moved on to the next point of learning, Google discussed a fundamental part of understanding AI is to be able to make the distinction between predictive and generative AI models.  Predictive AI looks at the data it has been fed and makes a prediction based on patterns and relationships found.  Whereas generative AI uses the data it has been provided to produce new data sets.

Large language models such as Google Gemini or Chat GPT are essentially large processors which are fed data. The LLM is essentially a probability engine that has considered factors to help determine results.  As the speakers made clear during the discussion, wielding AI requires an understanding of how it works and what to be aware of.  One of the main points noted was AI’s ability to create ‘hallucinations. Hallucinations are where non-factual information is pulled through to the answer. It’s important to always challenge the integrity of the results and consider the quality and neutrality of the results being pulled through.

When using an LLM you mustn’t feed any private data into it as the whole basis of the model is that it will be utilised to learn from and provide answers to other relevant queries.

Content creation

When crafting content with the help of AI, the AI needs to provide a wider context outside of the content you’re looking to make. This means feeding it information about your brand, the goals you have, the direction of the content, the audience it is being positioned to, and general information regarding your brand.

Scale is a process used when creating content, starting with defining success which then leads to creative excellence, and then looking at how to achieve the goals in your projects. You need to identify the lifecycle of your content. The last step is to experiment with your process, trial new and old techniques and use each failure as an opportunity to learn.

When creating a content plan some fundamental things need to be outlined, the first and most important is to outline the goals and objectives.  Then you need to work out what your resources and budget are to work out what is achievable. Identifying who the audience is critical, ultimately this is who will be consuming the content, products and services and as such you need to know who it is you are positioning your brand to.  Once you understand your audiences, you need to map out which platforms you will utilise, this is especially important when considering the different styles and formats that work for each platform’s audience.  

The final steps in the process are to plan, execute and analyse using the SMART method. SMART goals allow us to set goals and objectives for a campaign. It provides a set of criteria which you can later use to analyse the results of your campaign.

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time

The Intelligency team absolutely loved attending the event, it was insightful, engaging and a fantastic opportunity to meet some of our peers! We look forward to attending the next one and bringing you along with us.

Intelligency Triumphs with the Northern Enterprise Award 2023 for Best International Boutique Marketing Agency

January 12, 2024 Posted by Sean Walsh Company News, News 0 thoughts on “Intelligency Triumphs with the Northern Enterprise Award 2023 for Best International Boutique Marketing Agency”

We are thrilled to announce that Intelligency, has been honoured with the prestigious Northern Enterprise Award 2023 for the Best International Boutique Marketing Agency. This accolade highlights our unwavering commitment to excellence and innovation in the dynamic world of marketing.

Intelligency has been extremely fortunate to enjoy working with a wide range of clients domestic and abroad. In 2023, we expanded our relationship with streaming giant ‘Viaplay’ which saw us roll out our venue finder for their Scandinavian markets.

What is the Northern Enterprise Award?

The Northern Enterprise Awards, hosted annually, celebrates the industriousness, creativity, and dedication of businesses located in the northern regions. It recognizes companies that have consistently demonstrated excellence in their sector, offering innovative solutions and outstanding customer service. Winning this award is a testament to a company’s exceptional performance, resilience, and contribution to the economy.

Continued success

Receiving the Northern Enterprise Award is a significant achievement for Intelligency. It places us among the great agencies in international marketing, acknowledging our unique approach, global reach, and the impactful results we deliver for our clients. This award is not just a recognition of our current success; it’s a beacon guiding us towards future innovation and excellence in the international marketing arena.

A word from Sean Walsh, Co-Director at Intelligency;

“I am incredibly proud of our team for achieving this remarkable feat. Winning the Northern Enterprise Award for Best International Boutique Marketing Agency is a significant milestone in Intelligency’s journey. This accolade is a reflection of our team’s hard work, creativity, and relentless pursuit of marketing excellence.

Our approach has always been client-centric, focusing on delivering tailor-made, impactful marketing strategies that drive success. This award strengthens our resolve to continue pushing the boundaries and setting new benchmarks in the marketing industry.”

Looking Ahead

As we celebrate this achievement, we remain committed to upholding the standards that earned us this award. Intelligency will continue to innovate, inspire, and lead in the international marketing landscape, delivering exceptional services to our clients worldwide.

Thank you to the Northern Enterprise Awards for this honour, and a huge thank you to our clients and partners for their ongoing support and trust in Intelligency.

A look at our office history on Yorkshire Day 2023

July 31, 2023 Posted by Sean Walsh Company News 0 thoughts on “A look at our office history on Yorkshire Day 2023”

It’s Yorkshire Day! To celebrate, Intelligency has looked at the history of our office’s location – Dean Clough Mills. Dean Clough, formerly known as Crossley Carpets, is rich in its history, spanning over 22 acres and has 16 Grade II listed buildings.

Having been the largest carpet manufacturer in the late 1800s and early to mid-twentieth century the mills boast unique architecture and fragments of its history, we have collected some of the earliest photography and provided pictures of the current day to demonstrate the evolution of Dean Clough.

Intelligency Director, Sean Walsh, said:

“Relocating our operations to Dean Clough Mills in Halifax signified our entry into a venue with a deep historical resonance. This location stands as a colossal testament to the town’s history, and its continued relevance is echoed by the groundbreaking, leading-edge companies that call it home.

As a business owner, there’s a profound satisfaction in selecting an office environment enriched by such a deep-rooted history, thriving community, and distinctive features. Dean Clough Mills exemplifies the revitalizing spirit of Northern companies, as they infuse these old mill buildings with renewed vitality and purpose. These establishments might otherwise have lain dormant or faced demolition in favor of less remarkable structures. Our decision to move here was significantly influenced by the sustainable benefits of such adaptive reuse.

Incredibly, despite the Mills undergoing significant transformations in recent years, including the attraction of diverse businesses and a feature in Marvel’s Disney+ show ‘Secret Invasion,’ the exterior remains largely unaltered. Preserving this architectural integrity is vital, acting as a tangible connection to the past while embracing the present and future.”

Historical image source: A Livermore (1932)

Intelligency’s Eliot Ferrier wins Technology & Digital Apprentice of the Year

May 26, 2023 Posted by Sean Walsh Company News 0 thoughts on “Intelligency’s Eliot Ferrier wins Technology & Digital Apprentice of the Year”

In a dazzling evening filled with exceptional talent at the West Yorkshire Apprenticeship Awards, our very own Eliot Ferrier was crowned ‘Apprentice of the Year’ in the Tech & Digital category. The event took place at the radiant Tileyard North in Wakefield, celebrating the immense achievements of apprentices and their employers from all over West Yorkshire.

Eliot’s journey with us at Intelligency began in September 2021. A novice in the digital marketing industry, he had no prior experience when he signed up for our apprenticeship programme. Fast-forward 20 months, and Eliot has morphed into an invaluable asset to our team, outshining all expectations. His success story includes not only completing his apprenticeship this past March but also earning his first promotion within the company.

When asked about his award-winning journey, Eliot exuded humility and gratitude, stating,

“I was really happy to be recognised for the hard work I’ve been putting in since I started my apprenticeship. It was good to have the support of my family, partner, and the company behind me, and I’m glad I was able to make them all proud.”

The waves of Eliot’s success have reached the top, as evidenced by our Director, Sean Walsh’s words. He celebrated Eliot’s achievement, saying,

“We couldn’t be prouder to witness Eliot’s hard work crystallising into this spectacular award. His journey illustrates the heights achievable through hard work, dedication, and passion. Eliot’s future in the digital world is undoubtedly bright, and we consider ourselves fortunate to have him on our team.”

Sean continued, “2023 has been incredibly promising, with the inauguration of our new offices at Dean Clough Mills, a flurry of new client wins, and a team growing in strength. Eliot’s triumph is undoubtedly the icing on the cake!”

To all the winners and nominees who showcased their talents, and the organizers and sponsors who made this event possible, we extend our hearty congratulations. It truly was an unforgettable night of celebration and camaraderie for all in attendance.

Intelligency Visits Wakefield College

February 9, 2023 Posted by Sean Walsh Company News 0 thoughts on “Intelligency Visits Wakefield College”

Eliot from Intelligency had a wonderful opportunity to speak to Wakefield College’s year 12 IT Students on Monday.

Working together with Curtis Holt from Binary Managed Solutions (BMS), they both delivered presentations on IT, Networks, Network Security, and Digital Marketing.

Eliot and Curtis spoke about the exciting and rapidly evolving fields of IT, Digital Marketing, and Network Security. The event was a great success and provided valuable insights and information to the students and teachers.

What Curtis spoke about

Curtis Holt from BMS kicked off the day by talking about IT, networks, and network security. He highlighted what services BMS provide, his job role, and how you can get into working in IT. Curtis also shared best practices for IT management and implementation.

In the afternoon, Curtis stressed the importance of network security in protecting sensitive information. This was carried out by explaining the different types of web attacks, as well as how modern companies can protect against them.

Curtis Holt delivering a "security task" in the classroom.
Here, Curtis can be seen giving a task to the students.

What Eliot spoke about

Eliot’s expertise and passion for Digital Marketing were evident throughout his presentation. He explained the critical role that digital marketing plays in business growth, and offered some strategies to the students. Eliot spoke about how to segment audiences, how to create a social media strategy, and defined SEO.

Wakefield’s IT students thanked Eliot for the presentation, as it was relevant to their current learning.

Eliot standing up talking about the slide "Who do I work with?" in the classroom.
Eliot introduced himself and Intelligency to the students.

What came next

After the presentations, the students were tasked were given a brief for a fictional company and tasked with putting their knowledge from the session to the test. The students needed to create a company network by purchasing the relevant equipment such as servers and computers.

We’ll see how that goes before the 20th when the winning group will be decided and a prize is awarded.

Overall, the event was a great success and had a positive impact on the students and attendees. It provided a unique opportunity for them to learn about IT, digital marketing, and network security from people who work in the field.

Intelligency Group and BMS are highly successful in their respective fields, and the event provided valuable insights and information to those who attended.

If you would like to learn more about Intelligency Group and BMS, please visit our websites and follow our blogs for updates and news.

Once again, thank you to Wakefield College and Binary Managed Solutions for giving Intelligency this invaluable experience.

Intelligency wins Northern Enterprise Award

January 30, 2023 Posted by Sean Walsh Company News 0 thoughts on “Intelligency wins Northern Enterprise Award”

Intelligency has been awarded ‘Most Innovative Data Intelligence Provider‘ in the 2022 Northern Enterprise Awards by SME News. The Northern Enterprise Awards celebrates the industriousness and dedication of the businesses and enterprises hailing from the north of England.

This is the second year in a row that we’ve finished the year with an award for our digital intelligence team having been placed #20 in the ‘Top 100 MediaTech Innovators‘ list in 2021.

Intelligency Director, Sean Walsh, said;

“We’re extremely pleased to have been awarded an Northern Enterprise Award. A lot of the work we undertake is relatively niche and there are few companies globally that do what we do, so it’s pleasing for our team to receive this recognition.

2022 was a great year for us. We have won some great new clients in the likes of Viaplay and, moved to larger premises (more on that soon!) and this award just tops it off. None of it could be done without our fantastic team and wonderful clients, so thank you.”

You can read more about the Northern Enterprise Awards in our article.

Intelligency #20 in ‘Top 100 MediaTech Innovators’ list

March 8, 2021 Posted by Sean Walsh Company News, Data 0 thoughts on “Intelligency #20 in ‘Top 100 MediaTech Innovators’ list”

We’re delighted to announce that we have been listed in position 20 in this year’s Top 100 MediaTech Innovators list. The ranking celebrates the UK companies creating original tech to transform production and delivery of media.

Our top 20 position was decided by a mix of public vote and from a judging panel comprised of industry experts from the likes of Institute of Practitioners in Advertising, MediaCity UK & Department for International Trade.

Our innovative digital intelligence technology is used by brands nationwide. In the last 12 months we’ve helped major players in the healthcare industry with digital audience profiling, protected UEFA Champions League clubs from online harm & have seen record growth in turnover.

Our Intelligence Director, Liam Walsh, commented;

I’m delighted that our digital intelligence work in the media sector has been recognised by such a prestigious panel of judges and that we’re amongst some leading names in media tech.

The work we do with our client base is at the cutting edge of digital intelligence and we’re always exploring new ways to adapt and develop technology to help us provide practical solutions to complex problems.

Innovation is at the heart of everything we do at Intelligency, so it’s a real pleasure to see this recognised by the industry.

If your business is interested in finding out more about powering and protecting your brand online, please get in touch with us on

Thanks again to our wonderful clients, friends and peers who voted for us.

Merry Christmas from Intelligency

December 22, 2020 Posted by Sean Walsh Company News 0 thoughts on “Merry Christmas from Intelligency”

As 2020 draws to an end and we close our offices until next year, we just wanted to say thanks to all of our amazing clients who have supported our business in what has been a challenging year for everyone. Keeping the business running through dark and difficult times is one thing, but growing it is something else.

We’re delighted to report that 2020 was another record year of growth in terms of turnover and profit despite COVID and that we’ve been involved in some really exciting projects with clients. Some highlights include:

  • Essentially being in lockdown since March we’ve been able to adapt our day-to-day operations with almost entirely home working processes in place across our team and partners.
  • We’ve launched 5 e-commerce websites in 6 months with enormous success reporting over £400k of additional revenue to clients that hadn’t previously “sold online”.
  • Won 5 new clients solely through client referrals whilst retaining 90% of our clients through the pandemic.
  • Helped launch 3 new businesses online with support on website development, paid social and SEO.
  • Designed and developed fully integrated Google Data Studio Dashboards to help unite reporting for all digital marketing channels into one dynamic outlet.
  • Integrated 5 Premier League football clubs into our digital intelligence platform.
  • Delivered YoY growth for organic traffic for every single one of our SEO clients despite the impact of lockdown.

2021 will hopefully see some return to normality for us all and we can’t wait to get back to reporting our results face-to-face with all our clients. In our pipeline we’re looking forward to:

  • Partnering with 3 new clients in January
  • Expanding our content team
  • Massively upgrading our audience profiling technology & tools

Until then, we wish you a very Merry Christmas and prosperous new year.


acuity & fiacuity merge to become ‘Intelligency’

December 1, 2019 Posted by Sean Walsh Company News, News 0 thoughts on “acuity & fiacuity merge to become ‘Intelligency’”

Following substantial turnover growth in our last financial year and successful new client growth, we’ve taken the decision to merge our two businesses – acuity (digital marketing) and fiacuity (digital intelligence) – under one brand.

‘Intelligency’ sees these two brands become one and we’re delighted to now communicate our brand as a full-service digital intelligence company.

As our start-up continues to grow, we feel the need to simplify what we do and make sure that our own digital marketing strategy is clear, unified and straight-forward. Rebranding to ‘Intelligency’ means that we’re confident in our digital intelligence credentials and that we can provide something different outside the usual digital agency offering.

Our offices remain at the fantastic Piece Mill in Halifax and our offering will combine our digital intelligence services from fiacuity (such as historic social media vetting & analysis) with our acuity digital marketing team (who are regularly securing amazing results for our SEO, Digital PR and Content clients).

In the last 12 months we’ve worked with some of Europe’s largest and leading football clubs, healthcare brands, aesthetics companies, online retailers and technology companies. We’ve had our work published in the likes of the Guardian, The Independent and the Daily Mail. As our company grows, we have to make sure that our brand grows along with it.

We’re hugely excited for the future and look forward to taking our next steps in the ‘start-up journey’.

Sean & Liam (Directors)

acuity offices featured on local news show – BBC Look North

December 7, 2018 Posted by Sean Walsh Company News 0 thoughts on “acuity offices featured on local news show – BBC Look North”

acuity made its TV debut this Thursday on BBC 1’s ‘Look North’ programme. acuity’s very own Liam Walsh provided a short interview on why the business decided to ‘set up shop’ at the Piece Mill in Halifax.

The segment was focused on the recent resurgence and renovation to old Yorkshire mill buildings and how technology and digital start-ups were opting for office space there rather than new purpose-built offices.

acuity moved into the recently renovated Piece Mill building in Halifax earlier this year. The building is part of Leeds Beckett University‘s enterprise programme, helping start-ups access services such as mentoring, funding and high-quality office space. Liam told Look North,

“We didn’t want to go for a new build, we didn’t want to go for something that was just a bit drab and didn’t have any character. We wanted to be part of the renaissance that’s happening in the town.”

Since moving into the Piece Mill, acuity has been able to go from a business set up in a back bedroom to providing a stunning office for a growing team, first-class meeting facilities and access to an ultra-fast gigabyte broadband connection.

acuity founder, Sean Walsh, stated,

“2018 has been a fantastic year for the business with our new premises and substantial turnover growth. We’ve also been able to welcome Liam on board as a co-Director, relocating from London with a strong background in digital operations having previously worked at the likes of The Telegraph and Videology.

We’re been working hard on our digital intelligence platform and have already delivered several digital performance audits to help clients better measure and understand their performance. 2019 is already shaping up to an incredibly exciting year for the company.”

If you’re thinking about your digital strategy for 2019 or want to better understand what worked (and what didn’t!) across all your digital performance channels, give us a shout and we’d be happy to show you how our forensic digital audits could help your business.

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