Since the turn of the year, many website owners have been experiencing volatile rankings with sites facing instability in day-to-day keyword rankings. This volatility has gradually progressed throughout the year, with some sites now experiencing steep ranking drops with historically strong keywords, completely falling out of the rankings before appearing back the day after.

In his article on the current ranking volatility, Barry Schwartz shows several different Google Tracking tools that demonstrate the increasing volatility of the SERP in recent months.

Semrush Sensor is a tool that lets you track Google ranking volatility over a selected period. As we can see, since the middle of February, in the UK, the SERP has seen very high levels of volatility, which has not let up for the entirety of March.

This means that at the moment, despite your best SEO efforts, you may be seeing some strong ranking swings that are out of your control. It’s important at these times to weather the storm and wait for the ranking volatility to stabilise before assessing your performance. If you feel your rankings are suffering in the long term, not just the interim period, then looking into ways you can improve or pivot your SEO approach would be astute.

How to Contain Ranking Volatility

As mentioned, while rankings are currently volatile, you should be thinking about the macro rather than the micro, not focusing too much on your rankings on a day-to-day basis, but making sure you are taking care of things under your control, such as:

• Expanding Content
• Keyword Targeting
• Internal and External Linking
• Improving Site Speed
• Improving UI

If you’re consistently focused on improving your site from an organic SEO perspective and improving your authority, trustworthiness and content, your rankings will trend upwards if you’re doing a good job, but the rise will never be smooth, and all sites face fluctuations and ranking drops, especially in high volatility search environments, the key to maintaining your trajectory over time is focusing on refining your SEO approach.

Artificial intelligence is quickly becoming a new product discovery channel. More consumers are asking tools like ChatGPT for buying advice instead of browsing comparison sites or search results themselves.

A recent study analysing more than 43,000 products shown in ChatGPT recommendation carousels revealed a clear pattern. Around 83 per cent of the products recommended by ChatGPT also appear in Google Shopping results, while very few come exclusively from Bing.

For e-commerce brands, the takeaway is straightforward. Visibility in Google Shopping is now influencing whether products appear inside AI recommendations.

This does not mean AI has replaced search marketing. In reality, it means the fundamentals of e-commerce visibility, such as product feeds and shopping optimisation, are becoming even more important.

ChatGPT appears to source products from Google Shopping

The study suggests that ChatGPT retrieves product recommendations through a separate shopping retrieval process. Instead of analysing articles or blog posts to choose products, the system appears to pull candidate products from shopping indexes.

Researchers found that most products appearing in ChatGPT carousels were also present within the top 40 organic Google Shopping results for the same query.

Even more telling was the influence of ranking position. Products appearing higher in Google Shopping results were far more likely to appear in ChatGPT’s carousel. Around 60 percent of matched products were found in the top 10 Google Shopping results, and nearly 84 percent came from the top 20.

For e-commerce brands, this means Google Shopping visibility may now affect not only search traffic but also AI-generated product recommendations.

Optimise your Google Shopping feed as a core marketing asset

If AI systems are drawing heavily from Google Shopping, then the product feed itself becomes a critical ranking signal.

Many e-commerce brands treat product feeds as a technical task handled once during setup. In reality, they should be actively optimised in the same way as search content.

There are several practical tactics that can improve feed performance.

Write highly descriptive product titles

Product titles play a major role in how Google categorises and surfaces products. Instead of using short or vague titles, include key information that shoppers would search for.

Effective titles often include the brand name, product type, model, key feature and variant where relevant. For example, a generic title such as “Running Shoes” is far less useful than “Nike Air Zoom Pegasus 40 Men’s Running Shoes”.

Ensure every product attribute is completed

Google Shopping relies heavily on structured attributes to understand products. Missing attributes can reduce visibility or lead to incorrect categorisation.

Important attributes to complete include brand, product type, material, colour, size, gender, condition and GTIN or manufacturer identifiers. The more complete the feed is, the easier it is for Google to match products with relevant queries.

Use Google product categories accurately

Google allows retailers to assign categories from a predefined taxonomy. Selecting the most precise category helps Google understand where the product belongs in shopping results.

Many brands either leave this field blank or choose broad categories. Using highly specific categories improves relevance signals and can help products appear for more targeted queries.

Improve product imagery

Images are a key factor in product engagement and performance. Google prefers clear, high-resolution images with simple backgrounds that show the product clearly.

Avoid cluttered images, overlays, watermarks or heavy text. Strong product photography increases click-through rates and can improve ranking performance in shopping results.

Keep pricing and availability accurate

Google favours products with consistent and reliable data. If the product feed frequently shows incorrect pricing or items marked as available when they are not, this can affect performance.

Regularly updating feeds ensures that stock levels, promotions and price changes are reflected accurately.

Add detailed product descriptions

While titles and attributes are critical, descriptions also help Google understand the product context. Clear descriptions that mention features, benefits and specifications can improve how products match to search queries.

Avoid duplicate manufacturer descriptions where possible. Unique descriptions help products stand out.

Improve Google Shopping visibility, not just SEO

Many marketing teams still separate SEO and product feed optimisation into different silos. However, this research suggests that shopping rankings may influence visibility across both search engines and AI assistants.

That means ecommerce brands should treat Google Shopping optimisation as a core growth channel rather than a secondary task.

Improving feed quality, ensuring accurate product data and strengthening product listings can increase the chances of ranking higher in Google Shopping results.

And increasingly, those same rankings may determine whether your products appear inside AI tools like ChatGPT.

AI product discovery still depends on search infrastructure

One of the most interesting insights from the research is that AI tools are not operating in isolation. Instead, they appear to be building on existing search ecosystems.

Rather than replacing search engines, AI platforms are currently layering intelligence on top of traditional product indexes.

For e-commerce marketers, that means the foundations of product visibility remain familiar. The brands that manage their product feeds well, optimise their shopping listings and maintain strong product data will be the ones most likely to benefit as AI-powered product discovery continues to grow.

Google has quietly updated its Google Ads support contact form to include a mandatory checkbox that advertisers must tick before submitting a help request, and that box gives Google the right to make actual changes inside your ad account. The update was first spotted on social media by PPC specialist Arpan Banerjee and reported by Search Engine Roundtable. The wording says you authorise a “Google Ads specialist on behalf of your company to make the changes above directly to your company’s Google Ads account to reproduce and troubleshoot the issue.” But crucially, it also clarifies that any such changes are undertaken at your own risk and that Google doesn’t guarantee any particular outcome.

Why This Matters to Marketers

This tweak effectively forces advertisers to permit Google to touch live campaigns before receiving human support. Without checking the box, you cannot submit a support request at all, so advertisers now face a trade-off between getting help and maintaining full control over their account settings. The fine print makes it clear that any negative impact on campaign performance or spend is the advertiser’s responsibility, not Google’s.

Industry reaction has been mixed. Some view it as a troubling shift toward less control and more risk for advertisers, while others point out (as Google’s Ads Liaison did on X/Twitter) that this practice has been in place for years, with advertisers already requesting changes from support.

How Advertisers Should Approach It

For PPC managers and business owners, this change underscores the importance of precise problem descriptions and careful monitoring. When submitting a support request under this new system, it’s wise to:

• Document your current account settings and performance before you submit anything.
• Write very specific issue descriptions so the scope of authorised changes is clear.
• Monitor changes closely after support interaction to catch unintended impacts quickly.

The update also highlights the value of exploring alternatives like Google’s help documents, community forums, or working with certified partners who can navigate support channels.

After conducting SEO for a period of time, you want to see if the time and effort you’re spending on improving your site is giving you a return on your investment. But where do you begin? There are hundreds of different metrics you can track to evaluate performance, and knowing how to read and interpret them is even more important in getting an accurate understanding of how your site is performing.

In this article, we’ll take you through which metrics you should be tracking to evaluate SEO performance and which metrics should be avoided as vanity metrics.

Metrics you should be reporting

Organic Traffic – This is the most frequently reported metric by SEOs, as it shows how much traffic is coming to the site through search engines. Obviously, this is important for SEOs because their work is designed for their content to appear higher on search engines. However, even though this is an important metric, it still needs to be reported on in tandem with other metrics to make it worthwhile. It’s no good reporting to your clients that your organic traffic has grown by 50% if conversions haven’t improved or people are only staying on your site for seconds before leaving. 

Bounce Rate and Engagement Rate – Bounce rate is an important metric to report on besides your organic traffic because it lets u know if the traffic is actually staying on your site. The higher your bounce rate, the more people are coming to your site and leaving immediately. If users are engaging with your content once getting onto your site and your engagement rate improves, then they are much more likely to convert.

Keyword Rankings – Using keywords in your content to target specific customers searching for certain content is one of the fundamental principles of SEO. Therefore, tracking how you are ranking for certain keywords is important in determining how successful your content is and if you need to create new content.

Revenue (E-Commerce) – If you’re an E-Commerce business, then reporting on revenue is obviously important because this is your final conversion. (For a non-e-commerce business, you still want to be reporting on your own conversion metrics. This is crucial because it’s the final output of all the hard work you’re putting into the site. It also gives you more information about your traffic. For example, if your organic traffic has grown by 30% but your conversions (revenue) haven’t improved, then you know your site is not converting well, and you can look into this to try to fix it.

Vanity metrics to avoid

Impressions – Many people report on impressions to show an SEO campaign has been successful, but this couldn’t be further from the truth. You could be appearing on search engines, and people are seeing your content, but if they aren’t clicking on it, engaging with it and converting, then impressions on their own are useless. Of course its helpful for your content to be in a position where it is seen, but you also want this to transfer into conversions; otherwise, your campaign has been ineffective.

Average Keyword Rankings – While keyword rankings are important for understanding how well you’re performing on search engines for specific queries, average keyword rankings are less so. Average keyword rankings take all the keywords you are tracking and give you an average ranking position, and then if this goes up or down, you can determine if your keywords are performing well or poorly. The problem with this is that it treats all keywords as being equal in value. If you’re performing really well for a large number of insignificant keywords that don’t get you much traffic but underperform on the few important keywords you need to perform well for, an average ranking would tell you that you’re doing well when, realistically, only your low-value content is performing well.

Organic traffic without conversions – We have already briefly touched on this previously, but if you’re getting traffic without converting, then your business is no more successful than it was before you started your organic campaign. Make sure you report on how conversions have improved with organic traffic; otherwise, your analysis is moot.

By understanding which different metrics you should and shouldn’t be tracking when reporting on your SEO campaign, you will be able to make data-informed decisions for future campaigns that will leave your business in the best position to be successful organically.

Competitor Research is a fantastic tool to understand how you stack up against your competition. Looking into competitor performance in terms of traffic, keyword rankings, top pages and content can help highlight any gaps your site is missing. You can also analyse competitors’ backlink profiles to spot any links from high-profile sites they might have obtained in your industry that are also feasible for you to obtain with some strong PR. 

With the introduction of Google’s AI Overviews and AI Mode, as well as other AI tools such as ChatGPT, Gemini, and Co-Pilot, businesses need to rank within these chatbots to capture more traffic, as the number of users engaging with LLMs continues to grow.

Using AEO Competitor Research to help you rank

Answer Engine Optimisation (AEO) is fundamentally the same as SEO; the techniques are the same, creating clear, engaging, high-quality content that is reliable. The only difference is that, instead of trying to rank on search engines, users are now trying to rank in answer engines. Using competitor research can be really helpful for ranking in AEO, especially those who are now just starting to track their AI rankings for the first time (yes, I’m talking to you!).  Seeing what keywords your competitors rank for, what content they are using to get mentioned and linked, can help you to identify any gaps in your content or how you might amend your existing content so it is more friendly to LLMs.  We’ll go through some of the key metrics you can track with AEO competitor research to understand performance.

Key Metrics

AI Share of Voice (SOV): The percentage of mentions your brand receives compared to your competitors. You can see how you stack up to your competitors in real time in AI overviews, and this will give you an understanding of how well your site content has been created to be picked up by AI.

Citation Gap Analysis: Different keywords and queries that your competitors are appearing in answer engines for which you are not. By understanding gaps you are missing that competitors are not, you can draw up a content plan to alter existing weak content or create new content to strengthen your site.

Sentiment & Positioning: How AI describes both you and your competitors in results can let you know how it positions you and your competitors, and what other areas you can look to improve on.

Identify Cited Competitor Pages

After analysing different metrics, it is also important to look at your competitors top performing cited pages. This will help you to understand what type of content in your industry is doing well and pulling through into answer engines, and you will be able to create similar content to this.

By analysing these key metrics and tracking competitor content, you will put yourself in good standing to rank higher in different answer engines in future, as well as making sure you always stay competitive.

Google has just revealed a range of upcoming AI-powered advertising features that are designed to help brands reach potential customers in smarter, more intuitive ways, especially as people increasingly use generative AI tools to find information online.

AI-Driven Ads Inside Search Answers

One of the biggest changes coming is a new ad format that will appear within AI search responses. Instead of only showing ads in traditional search results, Google will start placing relevant product suggestions alongside AI-generated answers to user questions. These will be clearly labelled as “Sponsored,” so users understand they’re paid placements. This gives advertisers a new way to capture attention when people are relying on AI for discovery, not just traditional search.

Personalised Offers Based on AI Conversations

Google is also testing a feature called Direct Offers. This lets businesses link specific deals or promotions directly to an AI answer. For example, if someone asks a question about a product type, the AI might show a tailored special offer from a brand that sells that product. It’s an evolution of personalised advertising that meets people right where they are in an AI-assisted journey.

Easier Purchases Through AI Agents

Another priority for Google is the expansion of AI agent tools, automated helpers that can guide users through tasks, including buying products without leaving an AI chat window. Google’s new UCP system aims to make it easier and more secure for people to complete purchases inside AI environments like Gemini and AI Mode in Search.

Connecting Brands with Creators

Finally, Google is improving how brands find and work with creators by using AI to match businesses with the best user‑generated content partners. This builds on early testing of its “Open Call” feature, which lets brands request creative videos from relevant creators.

Overall, these updates show how Google is evolving advertising to blend more seamlessly with AI‑driven discovery – giving brands new opportunities to be seen in the moments people are already asking questions.

Google has officially released its February 2026 Discover core update, introducing a set of changes that directly affect how content is surfaced in Google Discover feeds. The update was confirmed on 5 February 2026 and is already rolling out to English language users in the United States, with wider international expansion planned over the coming months.

According to Google, this is a broad systems update focused purely on Discover, rather than Search rankings as a whole. The aim is to improve the relevance, quality, and usefulness of content shown to users based on where they are and what they genuinely care about.

What is the February 2026 Discover core update?

Google describes this release as a system-wide update to how articles are selected and ranked within Google Discover. Unlike traditional search updates, Discover relies heavily on user interests, behaviour, and content signals rather than direct keyword queries.

The rollout is expected to take up to two weeks, and Google has confirmed that it will gradually expand beyond the US to all countries and languages.

Stronger focus on local relevance

One of the most significant changes in this update is a stronger prioritisation of locally relevant content. Google Discover will increasingly surface articles from websites based in the same country as the user, particularly when content relates to news, events, or topics with geographic context.

For publishers outside the US who target a US audience, this could result in short-term drops in Discover visibility. Google has acknowledged this impact but noted that it may reduce or disappear once the update fully expands globally.

For local publishers and regionally focused brands, this shift could represent a meaningful opportunity to gain more consistent Discover exposure within their home markets.

Reduced visibility for sensational and clickbait content

Google has also confirmed that the update actively works to reduce sensationalised headlines and clickbait-style content in Discover feeds.

Content that relies on exaggerated claims, misleading headlines, or shock-driven engagement signals is less likely to perform well following this update. Instead, Discover is being refined to surface content that feels genuinely useful, trustworthy, and worth a user’s time.

This aligns with Google’s broader quality direction across Search and Discover, where user satisfaction and credibility signals increasingly outweigh short-term engagement tactics.

Greater emphasis on expertise and original content

Another core pillar of the February 2026 update is improved recognition of topic-specific expertise.

Google explained that its systems evaluate expertise on a subject-by-subject basis, rather than at a whole-site level. This means that a website does not need to be narrowly focused on a single topic to perform well in Discover, provided it demonstrates consistent depth and authority in the areas it covers.

Google illustrated this with a clear example. A local news website with a dedicated gardening section may be recognised as an expert source for gardening content, even if it publishes on many other topics. By contrast, a site that briefly touches on gardening without a history of coverage is unlikely to be treated as authoritative in that area.

Original reporting, timely insights, and well-developed content are all expected to benefit from this shift.

Expect Discover traffic fluctuations

As with any core update, Google has advised publishers to expect fluctuations in Discover traffic.

Some sites may see increases, others may see declines, and many may notice little to no change at all. These movements are a normal part of broad system updates, particularly within a dynamic surface like Discover.

Google reiterated that there is no specific fix or action required if traffic changes occur. Instead, its existing guidance around core updates and Discover best practices continues to apply.

What this means for publishers and brands

For websites that rely on Google Discover for visibility, this update reinforces several long-term trends. Locally relevant content, genuine expertise, and editorial depth are becoming increasingly important, while sensational tactics are being devalued.

Brands and publishers should focus on producing content that is timely, original, and clearly aligned with their areas of authority, while ensuring it serves a real audience need rather than chasing clicks.

As the update expands globally over the coming months, its full impact will become clearer, particularly for non-US publishers and international businesses monitoring Discover performance closely.

There’s nothing worse as far as user experience goes online, than running into a slow website. People’s attention spans are shorter than ever, and no one wants to wait for a page to load that’s creaking and groaning. Users want instantaneous, snappy access, and the numbers back it up. Valentina Orlandi, Product and Content Marketing Manager at WPRocket, wrote this week,

“Google’s research shows that as page load time increases from one second to three seconds, the probability of a visitor bouncing increases by 32%. Push that to five seconds, and the bounce probability jumps to 90%.”

Losing over 30% of your traffic for a marginal difference in load times is a bitter pill to swallow, but on the flip side this means making your site faster could potentially see huge increases in high-quality traffic and increased conversions. Seems an easy win, right? Speed up your site and improve everything exponentially. Well, many site owners still aren’t taking the necessary steps to improve site speed issues, as they don’t understand the drastic impact these issues have and the steps required to improve them. But don’t fear, in this article, we’re going to go through some simple and effective steps you can take to address site speed issues on your WordPress site.

Site Speed Audit – Page Speed Insights

The most important step to understanding what is affecting your site speed is to run a site speed audit. You can do this using Google’s very own Page Speed Insights. This tool gives you a numerical performance score out of 100 based on how well your site is performing on both desktop and mobile. It will also tell you what the key issues are affecting performance and how to address them. Some common issues that people face affecting site speed include:

• Largest Contentful Paint (LCP)
  This measures how long it takes for the main part of the page to fully appear, such as a large image or headline. It’s important because it reflects when the page feels “ready” to the user, rather than just when it technically starts loading.
• Reduce Unused CSS
  Websites often load styling code that isn’t actually needed for the page being viewed. Removing this unused code makes the page lighter and faster because the browser has less to download and process.
• Reduce Unused JavaScript
  JavaScript controls interactive features on a website, but many pages load scripts they don’t use. Cutting out unnecessary JavaScript reduces the work the browser has to do, helping pages load and respond more quickly.
• Minify CSS
  This means shrinking the CSS code by removing spaces, comments, and extra characters that humans use for readability but computers don’t need. Smaller files download faster, which improves page speed.
• Minify JavaScript
  Just like with CSS, this removes unnecessary characters from JavaScript files without changing how they work. The result is smaller file sizes and faster loading times.
• Optimise Image Sizes
  This means making sure images are no bigger than they need to be and are saved in efficient formats. Properly sized and compressed images load much faster and stop pages from feeling slow or heavy.

These are just some of the many issues affecting site speed performance but if your site currently has no optimisations in place, even implementing changes to improve these core aspects of your site can see a positive impact in speed performance.

Install All-In-One Performance Plugin

When these issues we have discussed appear on your insights report, it will give you different methods to fix the issues that are hindering your site. While many of these issues can be solved by developers meticulously going through your website with a fine-tooth comb, it is often extremely time-consuming and a waste of resources. For example, in order to reduce and minify CSS and JavaScript manually, your developer would have to go through thousands of lines of code, deleting unnecessary lines, which becomes a tedious and laborious task for often already very busy developers!

There are a number of different WordPress plugins you can use to improve different site performance issues and PageSpeedInsights will often recommend them to you. However, one of the most important plugins to have is an all in one performance plugin. These plugins will simultaneously allow you to fix issues with caching, file optimisation, minifying and reducing JavaScript, lazy loading images for faster load times and more. Having one plugin that solves a number of different issues on your site is smarter than downloading a large number of individual plugins to fix different issues. Some of the most popular plugins include WPRocket, WP-Optimize and LiteSpeedCache.

Using one of these plugins is a great base for fixing site speed issues and tackling the core problems that your site may face. Of course, these plugins won’t be able to fix every and all issues that your site faces when it comes to performance and having a deeper dive into your PageSpeedInsights and reading some of the material that Google provides may help address further issues.

What This Means for Marketers

If you’re pumping money into your SEO and PPC to improve performance but neglecting site speed, think again. Site speed is one of, if not the most crucial, factors that affect the user experience and following these simple steps, running a site speed audit and incorporating a performance plugin into your site, could help your traffic levels soar to new heights and make sure that all your hard work in other areas doesn’t go to waste.

Many Digital Marketers have recently been noticing spikes in direct traffic numbers in recent months, which on the surface would seem like a positive development; however alot of this new direct traffic is coming in large volumes from China and Singapore and is not in fact organic traffic but bots trying to scrape data from your sites.

How do I know if this issue is affecting my site?

You can review your direct traffic reports in Google Analytics 4 and filter by country to identify any unusual activity levels from China and Singapore. If you can see your traffic is on the rise, but the sessions are not increasing business on your site, then these nefarious bots are likely the cause.

Session durations are usually extremely low, with bott traffic often being attributed to under 3 seconds and no more. You can see how long the sessions are from specific countries using filters in GA4 to identify low-quality traffic sessions coming from China and Singapore.

Why are these bots trying to access your site?

There are several reasons bots could be attempting to access your site, but they are mainly harmless, except potentially damaging your data reporting. The bots are usually trying to harvest your data and not hack into your site for security reasons. With the recent upsurge in AI models that are trained on real-world data, many of these bots are just trying to scrape content for AI machine learning.

How can you protect your data reporting from bot traffic?

There are multiple ways to protect your data from bot traffic, including creating comparisons and using filters within GA4, but the most effective method for removing bot traffic is to create a configuration tag in Google Tag Manager that excludes any traffic from China or Singapore, which will remove almost all of your bot traffic. Obviously, if you do have organic traffic coming from China and you need to be able to report on this, there are other workarounds, such as blocking traffic through Tag Manager that is engaged with your content for less than a second, which should filter out a lot of the bots.

What this means for Marketers

While bot traffic isn’t a major safety concern, it is dangerous in the sense that it can be distorting your analytics, which need to be reliable for you to report accurately internally and externally on performance. Reporting on inflated traffic figures will only come back to bite later down the line when performance doesn’t keep up with traffic levels, making sure your reporting is accurate is extremely important to ensure a coherent strategy for growth.

Growing a small YouTube channel can often be a frustrating experience for up-and-coming channels. The platform is extremely competitive, and the algorithm can often feel almost random, sometimes pushing your videos to achieve a healthy number of views, while other videos underperform, leaving you to wonder where you went wrong. YouTube Shorts can be a great way to help boost channel performance, both in the early stages of content creation and for already established channels.

Why YouTube Shorts are Important

On traditional YouTube videos, it is very difficult to be able to gain traction on YouTube search pages due to the highly competitive nature of most content. Outside of getting your video to appear on Google’s SERP, most people’s views will typically come from a combination of subscribers already following their channel and some new viewers from Google or YouTube. This is what makes YouTube Shorts so important; shorts are much more viral in nature, and don’t require subscribers to get views. YouTube will show your shorts to new users early on if they like similar content, and if your shorts perform well, a snowball effect will take place, which can see your views rise rapidly in a short amount of time.

How to make a Short Perform

There are a couple of key elements to making sure a short performs optimally, and most importantly, the hook. In the opening 2 seconds, your script needs to be able to explain what your video is about and be engaging enough for audiences to want to learn more, making it the most crucial part of your video. Nailing this and keeping people intrigued is probably the most important part of any short, but the pacing is also something that needs to be taken into consideration. If people are watching your shorts in full or on repeat your much more likely to get a viewership boost from YouTube. Pacing your short so it doesn’t lose people’s interest is important, keeping it engaging all the way through.

Turning Shorts into Subscribers

While shorts are great for attracting new viewers, one way in which they are not as reliable as long-form videos is in turning viewers into subscribers. Due to the short-form nature of YouTube shorts, people often flick through from one to the next and don’t have much incentive to stop and look around your channel, which people typically do more often with longer-form content. Therefore, finding ways to use your shorts to attract users to your channel is important. A good way to improve subscriber count with shorts is by including a call to action, such as breaking the short up into 2 parts and explaining you have a part 2 on your channel or linking your shorts to full-length channel videos, thus eliminating the limitations of shorts.

Understanding how YouTube shorts work allows you to accelerate the growth of your channel to new heights, wether your just starting or you’re already an experienced YouTuber.