Blog

In my previous blog on guerrilla marketing, I explored how brands use surprise, disruption and creativity to cut through the noise. But in 2026, guerrilla marketing’s not just about being unconventional; it’s about creating unforgettable, shareable, and sometimes controversial campaigns. Guerrilla marketing is engineered to produce unexpected, high-impact interactions that spark emotional responses and people […]

Google has finished rolling out its latest March core update, following the latest spam update that took place across March 23-24th. The update started on March 27th and has just finished rolling out on the 8th April which means SEOs can now compare pre- and post-update organic performance to see how their sites have been […]

In the ever-evolving world of paid media, one of the biggest challenges for advertisers has been separating assumption from actual impact. For years, recommendations within Google Ads have promised improved performance but proving their real value has often been unclear. That’s now changing. With the introduction of the new Results tab in Google Ads, marketers […]