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Apple’s iOS updates often change how apps and websites can follow what people do online. Since iOS 14.5 introduced stronger privacy rules and App Tracking Transparency, advertisers have had to find new ways to measure whether their ads work. The next version, iOS 26, is now in testing, and early results show the changes may […]

OpenAI has announced upgrades to how ChatGPT handles search, with improvements designed to make results more reliable, helpful, and easier to read. What’s new The updates focus on three key areas: Why this matters These changes show that OpenAI is positioning ChatGPT search as a real alternative to traditional search engines like Google. While AI-driven […]

2025 has seen campaigns that not only drove brand success but also sparked conversations, controversies, and engagement across every platform. Observing shifts in the way brands and businesses market their products and services paints a picture of how the digital landscape is evolving marketing approaches. The Shift to Social Channels Marketing was once dominated by […]