In today’s digital age, the ability to make data-driven decisions is pivotal for marketing success. However, one of the most daunting challenges marketers face is consolidating data from various sources into a coherent, analyzable format. That’s where the magic of data integration tools like Supermetrics comes into play, particularly when creating comprehensive dashboards in Google Looker Studio.

Of course, none of this is new and anyone working in digital marketing will be familiar with how data visualisation dashboards can be invaluable for reporting. However, many clients aren’t familiar and may still be reliant on viewing data separately in different platform dashboards or via Excel exports. So, this guide is for you!

Data disconnection and complexity

Marketers utilize a plethora of platforms—social media, PPC, SEO, CRM, and more. Each platform generates vast amounts of data, but these data sources often exist in silos, making it difficult to see the bigger picture. The process of manually extracting, cleaning, and consolidating data is not only time-consuming but also prone to errors, leading to less reliable insights.

What is Supermetrics?

Supermetrics is a powerful tool designed to automate the data extraction and consolidation process. It acts as a bridge, connecting your disparate data sources to your analytics or reporting tools. With Supermetrics, you can easily pull data from over 60 online marketing platforms (such as Google Ads, Facebook, LinkedIn, Twitter, and Salesforce) directly into Google Looker Studio, Excel, Google Sheets, and other reporting tools.

Utilizing Supermetrics for diverse data sources

The strength of Supermetrics lies in its versatility. Whether you’re looking to analyze your SEO performance, track your PPC campaigns, monitor social media engagement, or measure your sales funnel, Supermetrics has you covered. It streamlines the process of fetching data from various platforms and prepares it for analysis, saving marketers countless hours of manual work.

Integration with Google Looker Studio

Google Looker Studio, previously known as Google Data Studio, allows users to create customizable dashboards and reports. When Supermetrics is used in conjunction with Google Looker Studio, it transforms raw data into visually appealing and informative dashboards. Here’s how you can leverage Supermetrics for Google Looker Studio:

1. Connect Your Data Sources: Use Supermetrics to connect your marketing platforms with Google Looker Studio. This is as simple as adding Supermetrics as a data source and selecting the platforms you wish to integrate.
2. Automate Data Import: Schedule automatic data refreshes to ensure your dashboard always displays the most up-to-date information.
3. Customize Your Dashboard: Utilize the drag-and-drop interface of Google Looker Studio to create custom reports that highlight the KPIs most relevant to your marketing objectives.

Innovative Data Visualization techniques

With the foundation set, it’s time to get creative with your data visualizations. Here are some innovative ways to present your data in Google Looker Studio using Supermetrics:

• Multi-Channel Performance Overview: Create a comprehensive dashboard that showcases your performance across different marketing channels, allowing you to easily compare and contrast their effectiveness.
• Customer Journey Funnel: Visualize your customer’s journey from initial contact to sale, highlighting areas of strength and opportunities for improvement.
• Real-Time Campaign Tracking: Set up dashboards that track the performance of your marketing campaigns in real-time, enabling quick adjustments to optimize results.
• Geographical Heat Maps: Understand where your efforts are paying off by visualizing customer engagement, sales, or any other key metric by geographical location.
• Competitor Benchmarking: Use Supermetrics to pull in public data on your competitors and create dashboards that benchmark your performance against theirs.

Conclusion

In a world where data is king, having the right tools to effectively gather, analyze, and present this data is crucial. Supermetrics offers a lifeline for marketers drowning in data, simplifying the process of data consolidation and visualization. By harnessing the power of Supermetrics and Google Looker Studio, marketers can unlock insights that were previously hidden, driving smarter, data-driven decisions that propel their businesses forward.

Ready to transform your marketing analytics strategy? Explore how Supermetrics can streamline your data integration and visualization processes today. Speak to us about building your very own digital performance dashboard today.

In the dynamic field of digital advertising, Microsoft’s Retail Media Creative Studio emerges as a groundbreaking tool. This platform is not just another ad creation software; it represents a significant leap forward in how digital ads are crafted. By integrating advanced AI technology, it offers a unique solution that addresses common challenges faced by digital marketers in ad creation and campaign management.

What is Microsoft’s Retail Media Creative Studio?

This innovative tool from Microsoft harnesses the power of artificial intelligence to streamline the ad creation process. At its heart, it’s designed to take the complexity out of creating digital banner ads. By inputting a simple product URL, the tool can generate visually appealing and effective ads almost instantaneously. This is a significant departure from traditional methods, where ad creation is a time-consuming process involving multiple steps and collaboration between various teams.

In the realm of AI-driven ad creation tools, Microsoft’s Retail Media Creative Studio faces competition from several innovative platforms. Adobe’s Creative Cloud suite, particularly with its AI capabilities in Adobe Sensei, is a notable competitor, offering a range of design and marketing tools that leverage AI for content creation. Google’s various advertising solutions also present competition, especially with their advanced targeting and analytics features. Additionally, smaller, specialized AI marketing tools are emerging, offering niche solutions and innovative approaches to ad creation and optimization in the digital space.

How does it work?

The process begins with the user inputting a product URL into the Retail Media Creative Studio. From here, the AI takes over, analyzing the product and its attributes. It then uses this information to generate a banner ad that not only looks great but is also optimized for performance. The AI considers factors such as brand guidelines, current design trends, and performance data to ensure that each ad is not only in line with the brand’s identity but also poised to perform well in digital spaces.

You can watch Microsoft’s video about how the tool works.

Benefits for digital marketers

• Time-Saving: It significantly cuts down ad creation time.
• Brand Consistency: Ensures ads consistently reflect your brand’s style.
• Optimization: AI-driven optimization for better ad performance.
• Scalability: Easily handles a large volume of ads for various campaigns.
• Cost-Effective: Reduces resource expenditure on ad creation.

In essence, Microsoft’s Retail Media Creative Studio offers a practical, efficient, and intelligent solution for digital ad creation, making it a valuable asset for marketers in today’s digital landscape.

In the ever-evolving world of e-commerce, staying ahead of inventory management is crucial for business success. Automating the export of product stock levels from WooCommerce to Google Sheets can transform how you manage your inventory, offering a seamless and efficient approach. In this guide, we’ll explore the key benefits of this automation, providing insights into how it can enhance your business operations as well as how to easily achieve this.

WooCommerce stock-level functionality has to be manually exported if you’re looking to take a standard approach to using stock data. This can be a time-consuming task and is easily forgotten about. For many marketers, accessing real-time stock data in a simple data point like a Google Sheet means that they can integrate this data with other management and analysis tools. For many of our clients, simply having a live and dynamic stock feed from WooCommerce means that they can better interpret performance and plan stock more efficiently.

Real-Time Inventory Tracking

• Instant Updates: With automation, stock level changes in WooCommerce are immediately reflected in Google Sheets. This real-time tracking prevents stock-outs and overstocking, ensuring you always have a clear picture of your inventory.
• Efficient Reordering: Real-time data allows for timely reordering, reducing the risk of lost sales due to out-of-stock items.

Enhanced Data Accuracy

• Minimized Human Error: Manual data entry is prone to errors. Automation eliminates this risk, ensuring your stock levels are always accurate.
• Reliable Inventory Reports: Accurate data leads to reliable inventory reports, which are essential for making informed business decisions. Many of our clients utilise the data as a way of understanding a decline in performance that can be caused by stock levels depleting.

Improved Productivity

• Time-Saving: Automation frees up valuable time, allowing you and your team to focus on other critical aspects of your business.
• Streamlined Processes: By reducing the need for manual updates, your inventory management process becomes more streamlined and efficient.

Better Financial Management

• Cost-Effective: Automated stock level management helps in maintaining optimal inventory levels, reducing holding costs.
• Profit Maximization: By avoiding overstocking and stock-outs, you can maximize profits and minimize unnecessary expenditures.

Enhanced Scalability

• Easy Scalability: As your business grows, managing larger inventories manually becomes challenging. Automation scales with your business, handling increased data effortlessly.
• Adaptability: Automation solutions are adaptable, catering to your evolving business needs.

Seamless Integration and Accessibility

• Easy Integration: Automating WooCommerce with Google Sheets is straightforward, requiring minimal technical knowledge. We use Google Sheets as it’s a simple and largely universal platform that is easily integrated with thousands of third-party software solutions as well as data performance dashboards that we create using Google Looker Studio or Microsoft Power BI.
• Accessible Anywhere: Google Sheets can be accessed from anywhere, offering flexibility in inventory management.

Customizable and Extendable

• Tailored Solutions: You can customize your Google Sheets to match your specific inventory management needs.
• Extension with Add-Ons: Numerous add-ons are available to extend the functionality of Google Sheets, offering enhanced analysis and reporting capabilities.

Automating the export of WooCommerce product stock levels to Google Sheets is a game-changer in e-commerce inventory management. It offers many benefits, including real-time tracking, accuracy, increased productivity, better financial management, scalability, seamless integration, and customization. By embracing this automation, you set your business up for greater efficiency and success.

How can I easily automate WooCommerce stock data into Google Sheets?

We have spent a great deal of time and effort looking at potential solutions and the most straightforward and cost-effective method for small and medium e-commerce businesses would be to utilise Stock Sync with Google Sheet for WooCommerce. The free option allows for up to 100 products but a Pro version for around $50 has unlimited products and works seamlessly.

Requirements to set this up

The plugin is extremely easy to set up and provides clear guidance for a competent WooCommerce administrator. To complete the setup you’ll need the following:

• Google Cloud account with enabled Google Sheets API access
• Google Sheet
• Access rights to install a WordPress plugin

What features does this plugin offer?

Features include:

• Unrestricted Bi-Directional Product Sync: Sync an unlimited number of products between WooCommerce and Google Sheets, going beyond the 100-product limit of the free version.
• Comprehensive Editing from Google Sheets: Freely edit key product details like name, stock level, description, price, SKU, and custom fields from Google Sheets.
• Adding New Products from Google Sheets: Effortlessly add new products to your WooCommerce store directly from Google Sheets, with instant updates on your site.
• Unlimited Bulk Editing and Product Addition in WooCommerce: Manage and add products in bulk without any restrictions, offering a powerful tool for inventory management.
• Custom Fields Synchronization in WooCommerce: Sync and edit WooCommerce custom field data from Google Sheets to display additional product information like size and colour.
• SKU Synchronization: Keep track of inventory efficiently by updating WooCommerce product SKUs directly from Google Sheets.
• Product Image Synchronization: Easily manage and update product images in your store through Google Sheets synchronization.
• Display of Total Sales Count: Gain insights and make informed decisions with the total sales column feature in Google Sheets.
• Viewing Product Categories: Easily categorize products by viewing their categories directly in the connected spreadsheet.
• Display of Product Attributes: View and manage product attributes conveniently on the Google Sheets spreadsheet.

What to do with the Google Sheet and stock data when it’s ready?

There are multiple implementations/ways of using the data once it’s all operational. A few of these we recommend include:

Integrate the data into your performance dashboards like Google Looker Studio.

You can track stock levels over time and overall them with sales data to identify where stock shortfalls have affected performance as well as spot upcoming potential instances where you might not have enough stock. Furthermore, you can combine the “number of sales” metric that the plugin generates with stock to identify products that are high in stock but low in sales to create a strategy to sell these “unwanted” products better.

Automate email notifications for low stock levels

WooCommerce does allow for low-stock email notifications but the system is relatively simple and can be annoying if you’re dealing with a high volume of stock. Using the Google Sheet you can automate a daily or real-time email that informs your business of upcoming low stock that is sorted/filtered by category or audience.

Share stock data with your third-party agencies

As a digital marketing agency, it is invaluable to be given a real-time of stock levels from a client. It helps inform where we need to push and where we need to be careful (e.g. setting sales on low-stock products isn’t wise!). It can also help agencies better interpret performance data and explain performance issues that might be caused by low/out-of-stock products.

Manage e-commerce performance better

Providing stock overview to external/internal website management or marketing terms can help them manage the website better. Prioritising high-stock products in elements such as “featured products” grids or hero banners can help “shift this stock” better. Furthermore, being able to see stock levels can ensure that marketing promotions such as banners, best-seller widgets and offers aren’t being pushed to products that are out of stock (or just about to go out of stock!).

Start transforming your inventory management today. Explore the tools and resources available to automate your WooCommerce product stock levels to Google Sheets and witness the positive impact on your business operations. Stay ahead in the competitive world of e-commerce with smart, efficient inventory management.

In the dynamic world of sports and digital innovation, two pioneering forces have recently joined hands to bring something exceptional to the UK sports industry. Intelligency, a powerhouse in digital marketing strategy, has partnered with the emerging UK Pickleball brand, Pickl, marking a significant milestone in sports marketing and brand development. This collaboration aims to elevate Pickleball, a rapidly growing sport, to new heights of recognition and success within the UK and beyond.

Intelligency, known for its forward-thinking approach and expertise in digital marketing, brings to the table a wealth of knowledge and innovative strategies tailored to the sports industry. Their partnership with Pickl, a brand dedicated to providing top-quality Pickleball paddles and promoting the sport across the UK, is set to revolutionize how sports brands engage with their audience and build their presence in the digital realm.

The collaboration between Intelligency and Pickl is built on a foundation of mutual goals: to introduce and solidify Pickleball’s presence in the UK, engage with enthusiasts and newcomers alike, and foster a thriving community around the sport. Through targeted digital marketing campaigns, SEO optimization, and social media engagement, Intelligency aims to propel Pickl to the forefront of the UK sports scene, making it synonymous with Pickleball in the region.

Stay tuned as we witness the transformative journey of Pickl, powered by the digital marketing expertise of Intelligency. Together, they’re set to make a significant impact on the UK sports landscape, proving that with the right partnership, the sky’s the limit.

In a dazzling evening filled with exceptional talent at the West Yorkshire Apprenticeship Awards, our very own Eliot Ferrier was crowned ‘Apprentice of the Year’ in the Tech & Digital category. The event took place at the radiant Tileyard North in Wakefield, celebrating the immense achievements of apprentices and their employers from all over West Yorkshire.

Eliot’s journey with us at Intelligency began in September 2021. A novice in the digital marketing industry, he had no prior experience when he signed up for our apprenticeship programme. Fast-forward 20 months, and Eliot has morphed into an invaluable asset to our team, outshining all expectations. His success story includes not only completing his apprenticeship this past March but also earning his first promotion within the company.

When asked about his award-winning journey, Eliot exuded humility and gratitude, stating,

“I was really happy to be recognised for the hard work I’ve been putting in since I started my apprenticeship. It was good to have the support of my family, partner, and the company behind me, and I’m glad I was able to make them all proud.”

The waves of Eliot’s success have reached the top, as evidenced by our Director, Sean Walsh’s words. He celebrated Eliot’s achievement, saying,

“We couldn’t be prouder to witness Eliot’s hard work crystallising into this spectacular award. His journey illustrates the heights achievable through hard work, dedication, and passion. Eliot’s future in the digital world is undoubtedly bright, and we consider ourselves fortunate to have him on our team.”

Sean continued, “2023 has been incredibly promising, with the inauguration of our new offices at Dean Clough Mills, a flurry of new client wins, and a team growing in strength. Eliot’s triumph is undoubtedly the icing on the cake!”

To all the winners and nominees who showcased their talents, and the organizers and sponsors who made this event possible, we extend our hearty congratulations. It truly was an unforgettable night of celebration and camaraderie for all in attendance.

Eliot from Intelligency had a wonderful opportunity to speak to Wakefield College’s year 12 IT Students on Monday.

Working together with Curtis Holt from Binary Managed Solutions (BMS), they both delivered presentations on IT, Networks, Network Security, and Digital Marketing.

Eliot and Curtis spoke about the exciting and rapidly evolving fields of IT, Digital Marketing, and Network Security. The event was a great success and provided valuable insights and information to the students and teachers.

What Curtis spoke about

Curtis Holt from BMS kicked off the day by talking about IT, networks, and network security. He highlighted what services BMS provide, his job role, and how you can get into working in IT. Curtis also shared best practices for IT management and implementation.

In the afternoon, Curtis stressed the importance of network security in protecting sensitive information. This was carried out by explaining the different types of web attacks, as well as how modern companies can protect against them.

What Eliot spoke about

Eliot’s expertise and passion for Digital Marketing were evident throughout his presentation. He explained the critical role that digital marketing plays in business growth, and offered some strategies to the students. Eliot spoke about how to segment audiences, how to create a social media strategy, and defined SEO.

Wakefield’s IT students thanked Eliot for the presentation, as it was relevant to their current learning.

What came next

After the presentations, the students were tasked were given a brief for a fictional company and tasked with putting their knowledge from the session to the test. The students needed to create a company network by purchasing the relevant equipment such as servers and computers.

We’ll see how that goes before the 20th when the winning group will be decided and a prize is awarded.

Overall, the event was a great success and had a positive impact on the students and attendees. It provided a unique opportunity for them to learn about IT, digital marketing, and network security from people who work in the field.

Intelligency Group and BMS are highly successful in their respective fields, and the event provided valuable insights and information to those who attended.

If you would like to learn more about Intelligency Group and BMS, please visit our websites and follow our blogs for updates and news.

Once again, thank you to Wakefield College and Binary Managed Solutions for giving Intelligency this invaluable experience.

Intelligency has been awarded ‘Most Innovative Data Intelligence Provider‘ in the 2022 Northern Enterprise Awards by SME News. The Northern Enterprise Awards celebrates the industriousness and dedication of the businesses and enterprises hailing from the north of England.

This is the second year in a row that we’ve finished the year with an award for our digital intelligence team having been placed #20 in the ‘Top 100 MediaTech Innovators‘ list in 2021.

Intelligency Director, Sean Walsh, said;

“We’re extremely pleased to have been awarded an Northern Enterprise Award. A lot of the work we undertake is relatively niche and there are few companies globally that do what we do, so it’s pleasing for our team to receive this recognition.

2022 was a great year for us. We have won some great new clients in the likes of Viaplay and allweare.com, moved to larger premises (more on that soon!) and this award just tops it off. None of it could be done without our fantastic team and wonderful clients, so thank you.”

You can read more about the Northern Enterprise Awards in our article.

Welcome to another installment of our weekly digital roundup looking at some of the industry’s news in the last week. As ever, feel free to share, Like and retweet if you like what you read.

Facebook rebrands to ‘Meta’

The biggest news of the week of course is that Facebook have announced a rebrand for the company name to ‘Meta’. It’s important to distinguish that their flagship platform and app, will remain ‘Facebook’. Likewise, Whatsapp and Instagram will continue to exist under their original brand names.

The rebrand allows the California based giant to create some distance from the historical ‘Facebook’ name following a period of negative PR generated by a whistleblower. The step to rebrand mirrors that of another digital colossus, Google, who restructured their company and rebranded their corporate entity to ‘Alphabet’ back in 2015.

Facebook founder, Mark Zuckerberg, also announced a desire to create a ‘metaverse’ – a 3D/VR online world where ‘avatars’ could interact virtually. Virtual worlds are not exactly ground-breaking, with the likes of Second Life and Active Worlds being available as early as 1995.

Google: Site quality can affect loss of rich results

Google’s John Mueller suggested in a recent Q&A session that poor site quality could lead to a loss of rich results (like FAQ schema).

Mueller stated:

“I think there are two things that might have happened… It’s hard to say offhand. One is that we might have re-evaluated the quality of your website overall at about the same time that you made those changes. It’s probably more of a coincidence if that were the case.

But it could be that we kind of like are not that convinced about this website anymore. And if we’re not convinced about the website, then usually we don’t show any rich results. And that would include the FAQs.”

More than half of UK consumers start Christmas shopping early due to availability issues

A study of over 6,000 consumers globally has found that 52% of consumers stated they had already started their Christmas shopping. The most important factor consumers will consider when undertaking their Christmas shopping this year is cost (59%). Getting value for money came in second at 52% and ensuring that the product was in stock was third at 43%.

For e-commerce clients, this only reinforces the need to act now (if they haven’t already) to make sure that their Christmas promotional activity and strategy is in place. Supply chain disruption is higher than normal this year owing to Brexit, COVID and HGV driver shortage. Brands need to make sure they capitalise on this surge in Christmas shopping sooner, rather than later. This is particularly relevant when just 13% of respondents suggested they would start Christmas shopping in December.

URL length doesn’t matter in SEO according to Google

URL length has long been a topic of discussion in the SEO world. The general consensus has been that shorter, neater and concise URLs are better for user experience and better for search engines.

However, this week, Google’s John Mueller revealed that “URL length doesn’t matter”. Mueller stated that as long as they are shorter than 1,000 characters then it should be ok. However, he did state that shorter URLs were likely to be prioritised over longer ones when it came to canonicalization.

Instagram allows URLs in Stories for all users

Yes, you read that right. Instagram is finally allowing all users to share links in stories. It has long be a real thorn in the side of content creators that they couldn’t easily append links to Stories. The change is likely to see webmasters reporting a higher level of traffic from Instagram and should prove beneficial for brands and creators that rely on Instagram as a platform.

The only caveat is that newly created accounts will not be able to immediately add URLs to Stories, presumably to avoid new accounts being created for link spam. Likewise, accounts that breach Instagram community guidelines (e.g. for misinformation, hate speech, racism etc) may find that they are unable to make use of links.

Read Instagram’s announcement to find out how to create links in Instagram Stories straight away.

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Thanks for reading and as ever, if you have any questions or need help with your digital strategy, please feel free to contact us.

The release of the Deloitte top 20 richest clubs always provokes debates, with conversations ranging from ‘well my club has more money and is therefore much bigger!’, to ‘well this proves money just buys you glory supporters’. This year the hot topic in the UK has revolved around why Newcastle currently fighting of relegation from England’s Top 20 and spending little money, are also sitting in Europe’s Top 20 wealthiest clubs?

However, the question the team at fiacuity were most interested to ask was, ‘Is there a correlation between wealth and support online?’ and therefore we have pulled together the social data for these wealthy teams and compared them across Facebook, Twitter and Instagram.

Social Media vs. Revenue Rankings

The table below shows the followings of each club in relation to their revenue:

Moreover, the global size of West Ham and Newcastle also marries up with their position on Deloitte’s table which should come as no surprise. That being said, there are more than a few anomalies in the data which are worth exploring:There are some clear insights we can see quite obviously such as Real Madrid, Barcelona and Manchester United backing up their riches comfortably, with the most followers worldwide. Whilst Real and Barcelona have been winning trophies consistently in the last 5 years, it appears that the global brand of Manchester United is powerful enough to survive and grow in spite of the on-pitch performances.

Juventus

Juventus provide us with the most fascinating problem. The club sits 11th in the Richest Ranking, however, they come 7th on Twitter, 8th on Facebook and 4th on Instagram. It can be deduced from this that Juventus’s current form, as well as the monumental signing of Cristiano Ronaldo, has likely skyrocketed their global brand to make them one of the most popular clubs worldwide. Have a read of our article how Ronaldo’s signing saw Juve gain some 24 million Likes on Instagram in just a week.

Man City

Manchester City undoubtedly has one of the most talented teams and managers in world football, and their position of 5th on Deloitte is a testament to their spending power. However, across social media they still have ground to make up on the chasing pack coming 10th on Instagram, the fastest growing global social media platform being the biggest red flag. In fairness, this shouldn’t be a huge worry as Man City have only recently become a major club in the last decade, and as a result by 2020 we would have expected them to continue to grow across Instagram, Twitter and Facebook.

Chelsea

Arguably Chelsea have been the club that has most benefited from the timing of their success and the birth of social media and this is reflected in their ranking as:

Chelsea began winning the Premier League in 2005, which coincided with the rise of Facebook, whilst their sustained success over the last 10 years has allowed them to also take advantage of Twitter & Facebook. Consequently, we can see that they are faring better in the social media game than their Deloitte position.

What does this mean?

Whilst data can’t tell the whole story, and none of this dictates who has the ‘best fans’ or even the most innovative social media (@ASRoma would take some beating), it does show us global support across a medium that has become startlingly important in the last decade. We use social media as a way to make the world smaller as well as give our opinions on everything from food to politics. In terms of football, the table above shows that, unsurprisingly, wealth does equate to global profile. For many of these clubs, if not all, social media is not just a brand marketing platform, but a lucrative channel for sponsorship activation, crisis management and additional revenue generation.

The most successful clubs have already been looking at how they can best utilise their wealth of data to improve fan engagement, drive ticket sales and leverage technologies such as display retargeting. The role of retargeting pixels, CRM systems and data APIs are only likely to become more valuable in the coming years. To find out more about how the fiacuity digital intelligence platform can help clubs generate more revenue from their marketing activity, get in touch with us today for a chat.

acuity made its TV debut this Thursday on BBC 1’s ‘Look North’ programme. acuity’s very own Liam Walsh provided a short interview on why the business decided to ‘set up shop’ at the Piece Mill in Halifax.

The segment was focused on the recent resurgence and renovation to old Yorkshire mill buildings and how technology and digital start-ups were opting for office space there rather than new purpose-built offices.

acuity moved into the recently renovated Piece Mill building in Halifax earlier this year. The building is part of Leeds Beckett University‘s enterprise programme, helping start-ups access services such as mentoring, funding and high-quality office space. Liam told Look North,

“We didn’t want to go for a new build, we didn’t want to go for something that was just a bit drab and didn’t have any character. We wanted to be part of the renaissance that’s happening in the town.”

Since moving into the Piece Mill, acuity has been able to go from a business set up in a back bedroom to providing a stunning office for a growing team, first-class meeting facilities and access to an ultra-fast gigabyte broadband connection.

acuity founder, Sean Walsh, stated,

“2018 has been a fantastic year for the business with our new premises and substantial turnover growth. We’ve also been able to welcome Liam on board as a co-Director, relocating from London with a strong background in digital operations having previously worked at the likes of The Telegraph and Videology.

We’re been working hard on our digital intelligence platform and have already delivered several digital performance audits to help clients better measure and understand their performance. 2019 is already shaping up to an incredibly exciting year for the company.”

If you’re thinking about your digital strategy for 2019 or want to better understand what worked (and what didn’t!) across all your digital performance channels, give us a shout and we’d be happy to show you how our forensic digital audits could help your business.