Weekly Digital Roundup 17.12.21

January 7, 2022 Posted by Sean Walsh News, Round-Up 0 thoughts on “Weekly Digital Roundup 17.12.21”
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Sean Walsh
Director at Intelligency

Sean is a Director at Intelligency heading up our digital marketing and client services operations. Sean has 15+ years experiencing working both in-house and agency with brands including Lloyds, Alstom, Hitachi, Lufthansa, Viaplay, DFDS Seaways and Mercedes-Benz.

Welcome to the final digital roundup of the year, before I get into what will be mentioned in today’s post, I just want to thank our clients and readers for engaging with the roundup and giving positive feedback, as well as helping Intelligency have a very successful business year. Here’s to a very successful 2022 for not only us but for you reading this too.

Adobe announce free Creative Cloud tools

Adobe has announced a free creative suite named “Creative Cloud Express” which contains the core features of Photoshop, Illustrator, and Premiere Pro, it also comes with 1 million free stock images, thousands of templates, and social media tools (to be added later)

They advised the suite is aimed at users with little-to-no experience with Adobe suite users, described as a tool with no learning curve, they had this to say about the product:

“Creative Cloud Express draws on our decades of experience working with the creative community. It makes the core technology in our industry-leading products like Photoshop, Illustrator, and Premiere Pro available with just a few clicks — and with no learning curve.”

The suite is available on web browsers, the Microsoft store on Windows, and apps for iOS and Android.

You can read more about the creative suite here: Introducing Creative Cloud Express | Adobe

An image showing a mac and second monitor with Adobe tools displayed on the screens.

Businesses can now link Google Analytics 4 to Google Search Console

Google Search Central announced via Twitter that Google Analytics 4 and Google Search Console properties are now able to be linked.

This is great for businesses who use GA4 (Google Analytics 4) as associating it with Search Console will expand your ability to analyze search traffic and compare search data with analytics on your site, which in turn will help you get a better view of a user’s journey and identify correlations in the data.

A tweet from Google Search Central's Twitter account stating "Starting today, you can link Google Analytics 4 and Search Console properties! Check out the Assosciations page for more details"

Chrome to show prices in tab screen on mobile

Google announced on Thursday that prices will show in the tab selection screen on the Google Chrome browser for mobile devices. They also announced other features designed for mobile shopping such as Google Lens integration as well as a “Your carts” card which would be able to remind users of what’s in their carts across multiple websites.

One of the best features of being able to see the price in tabs is that if there is a price drop, the price shown in the tab screen will change accordingly on Android devices.

This is great for e-commerce websites, as studies are proving more and more website traffic comes via mobile, so if users can see the price in their tabs screen it may lead them to just buy the product rather than think whilst they refresh the page. If users can see all of their carts on one screen, it might lead them to purchase as well rather than abandon their cart due to forgetfulness.

This update is currently rolling out for Android users in the US and is expected to hit iOS in the coming weeks. It is currently unknown when this feature will be rolled out to the rest of the world.

Here’s an image of how it looks on a phone:

An image showing the shopping tab in use on Mobile.

As always, thank you for reading this week’s Digital Roundup.

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