What is a guest post on a blog?

A guest post is when you—or another website’s content creator—produce content to be published on a different company’s blog or website. The goal is usually to build links, authority, and visibility.

For this to work, the content must align with the host website’s audience and be relevant to its theme. Guest posts often come from industry experts who collaborate with companies in their sector, offering unique insights and an authoritative perspective.

Benefits of Guest Posting for SEO and Brand Growth

Absolutely, guest posts can be an incredibly useful tool within your content strategy. Some of these strategic advantages include:

Content versatility – Keeping your content fresh, adaptable, valuable and unique is a prime reason to incorporate guest posting into a content strategy. It helps to diversify the opinions, experiences, and expertise reflected on the site.

Building authority and trust – Authority factors into how Google ranks content; having better authority improves the chances of being displayed higher on the SERP. Authority ultimately reflects on the trust established by Google and the audience.

Increased referral traffic – If backlinks are established, it can be a great way to improve referral traffic on a website.

Raising brand awareness – If you’re creating content for another site, or vice versa, it can be useful for promoting your brand and raising awareness through sharing expertise with a new audience.

How to create opportunities for guest posts

The best approach to seeking out guest post opportunities is to identify 2 things: the figure of authority you’d like to create content for, or a hosting site which is relevant to the topics being discussed.

Creating a guest blogging strategy will help you anticipate any potential collaboration. It serves as a framework to ensure the output from the content is optimised for your business.

If you are the writer

1. Establish a website that is aligned with the type of content you create. It’s important that your content fits the destination it will be published to.
2. Create a content proposal outlining: the subject matter, the style of content, the length, keywords and structure.
3. Approach the website with your content proposal and wait for the go-ahead.

If you are the hosting website

If you are the host of the website where you’d like a guest post to be featured, there are a few ways to create opportunities for guest content. The first aspect of finding a creator to produce a guest post is to establish an appropriate voice for your content.

Finding the content creator should begin by researching experts within the field or on your topic. This will help you identify the key authoritative voices that are more likely to have an impact on creating content.

Approach the creator with the concept of the content, outlining any of the key points that will help to ensure your brand is reflected within the content. Consider outlining the following areas to make creating content a bit simpler:

• The tone of the piece
• The subject matter
• The style
• The length
• The topic being covered

Guest posting works best when it’s relevant, authoritative, and mutually beneficial. Whether you’re contributing to another blog or inviting writers to yours, it’s a proven way to strengthen SEO, build trust, and expand your brand’s reach.

This year’s summer party went off without a hitch, and the team yet again embraced our competitive sides and took our throwing abilities to the next level. We took our summer celebrations over to Leeds for a day of healthy competition, great food and a drink in the sunset to round out the brilliant day!

Boom Battle Bar

The day commenced with the team meeting at Boom Battle Bar in Leeds, where we went to throw axes, test our shuffleboard skills, and perfect our dart throwing.

Our axe-throwing abilities varied across the group, with me (Maisie), unfortunately, taking last place with a meagre 27 points. Liam, the king of axe throwing, accrued over 113 points, with Sean taking second place at a solid 71 points, and Matty closely following with 49.

Once our hopes of winning had been squandered to the secret axe-throwing Olympian Liam, we shifted our sights to shuffleboarding. The competition was truly tight, and Sean and Matty battled me and Liam for the shuffleboard winning status.  Matty and Sean stole the victory with a strong 15 point to 11.

Our time at Boom Battle Bar was wrapped up with a skill-testing darts match, where we played games like Shanghai and Killer to see who had the most precise throw. Matty once again took the lead, winning both rounds of darts.

Lunching at LIVIN’Italy

The team moved on to grab a bite to eat at the fantastic LIVIN’Italy restaurant. A wonderful, authentic Italian, where the ambient atmosphere and fragrant dishes combine to create an unforgettable dining experience.

Grazing on small plates like the focaccia, which was accompanied by a fantastic tomato sauce. We tried new bites, like the pasta lollipops and arancini, which were both sumptuous before moving on to the main course.

Each of us dined on a truly spectacular dish, with each of us walking out super happy and with a full stomach. The perfect lining for the sunset drinks to follow.

Sunset drinks at Leeds Dock

We completed our fantastic Summer Party, enjoying a drink at Waterlane Boathouse and SALT. Debriefing on the day and enjoying the lovely weather and views in each other’s company.

We all had such a brilliant day together, testing our abilities, nibbling on delectable Italian dishes and getting dedicated time to enjoy hanging out and celebrating our efforts for this year.

The latest campaign controversy

Sydney Sweeney has teamed up with American Eagle to bring the “My Jeans” campaign, which has left a lot of people on the internet feeling uncomfortable.

The campaign centres around Sweeney, narrating over footage of her zipping up her jeans, talking about how genes are passed down from generation to generation, before ending on “My jeans are blue”. The campaign is meant to be a play on words, essentially referencing the genes Sweeney passes down, which are her blue American Eagle jeans.

Where the campaign seems to have gone wrong is the undertones of being pro-eugenics. Particularly with pushing a narrative about blonde hair and blue-eyed people being the preferred genetics to pass on. This interpretation of the campaign has been noted across all platforms, including TikTok, LinkedIn and Instagram.

Where the brand missed the mark is in using a play on words to create a campaign, rather than creating a campaign built on brand ethos, messaging and getting the tone right.

Another aspect where the campaign missed the mark was in reflecting the core messaging and purpose of the campaign. This was to raise money to donate to charities helping individuals suffering from domestic violence. There wasn’t a hint of this virtuous act referenced within the campaign, which left a lot of people on the internet stunned at the poor alignment between the campaign visuals and the intention of the brand.

Examples of poorly executed campaigns from the past

There are some immediate examples that come to mind when considering campaigns that have missed the mark before. It’s not uncommon for brands to launch a campaign that doesn’t resonate well with audiences.

Some key examples include the Kendal Jenner and Pepsi “Live for Now” campaign, the Pretty Little Thing latest rebrand, and we can’t forget Jaguar trying to rebrand in 2024. Let’s take a deeper look at what went wrong for these brands…

Jaguar, Copy Nothing

Jaguar made a brash decision in 2024 to completely rebrand, from the logo to the overall offering of the company. Making a landmark shift from luxury sports cars to state-of-the-art electric vehicles.

This change was not received well by audiences, with immediate backlash noting the disparity between the brand audience and the new brand being pushed. Noting that existing audience were completely neglected to be thought about when this rebrand was done.

Moving away from the timeless and classic Jaguar logo to an ultra-modern J emblem. This shift displeased people as it essentially stripped the value and quality from what was a notoriously successful sports car company.

This poor assessment of their existing and potential audience is how they ended up with a clear disconnect between audiences and the brand. Having ignored the style, lifestyles and preferences of their established audiences, the product of the campaign felt completely out of line and lacking in authenticity in terms of the Jaguar brand.

Kendal Jenner & Pepsi “Live for Now”

This is probably one of the most out-of-touch campaigns seen across the internet, with backlash so fierce it prompted responses from Kendal Jenner and Pepsi.

The campaign rolled out in 2017, featured Kendal Jenner as the campaign’s spearhead. In the ad, Jenner is positioned with a group of protestors, opposite stands the police. The objective was to communicate unity through a product, but instead, it had audiences really angry for the lack of political awareness.

The campaign was seen as problematic for utilising real social justice issues in order to promote their product, without really getting to the crux of the problems causing protests at the time.

This poorly ideated campaign received a lot of backlash in lieu of its release, with audiences describing the campaign as tone deaf and inappropriate. This campaign serves as a great example of why brands shouldn’t virtue signal to push products.

Issues in marketing

We see similar issues with virtue signalling around Pride month, with businesses simply changing logos or products to include a rainbow. Instead of creating change within their sectors or contributing to charities which make a difference.

This can demonstrate the lack of care or authenticity of a brand, when garnering sales becomes more important than the values we uphold in our society.

Did you spot any of these campaigns, and if so…what’s your interpretation of them?

Summer so far has yielded some of the latest inventive, tactile campaigns, which show just how in tune brands are with their customers.

Chamberlain Coffee & Pinterest Collaboration

One of the most notable campaigns for summer 2025 has to be Chamberlain Coffee teaming up with Pinterest to launch their sea salt toffee collection. This iconic product marks a historic moment for Pinterest, as their first brand collaboration in the 15 years since its advent.

Emma Chamberlain is one of Gen Z’s most prolific influencers. Her personality and presence serve as her brand, and her unique passion for premium flavoured coffee propelled her brand, Chamberlain Coffee, into success.

This latest campaign utilised rising trends from Pinterest Predicts’ annual report to influence the direction of the product and campaign. Chamberlain herself has an affinity for a coastal holiday, having shared many snaps across her platforms over the years. The union of Emma’s experience with the forecast trends ultimately shaped the visual communications and approach to the campaign.

Part of the campaign was launched on Pinterest, with Chamberlain Coffee releasing a Pinterest board. Each image contains a product that users can be more than inspired by; they can purchase the mood board they’re looking at. This is a really effective sales technique for enabling the customer to assimilate and live vicariously through the product.

Polaroid’s OOH Campaign

Polaroid is giving everyone food for thought with their latest campaign to launch the new Polaroid Flip product. The campaign slogan reads “The Camera for an Analogue Life”, and the assets to support are tonally the same. One reads “How much of your camera roll do you really remember?” and another “AI can’t generate sand between your toes” the language really honing in on their product creating presence in the world.

It’s both thought-provoking and clever as it assimilates an emotion or feeling we all have had, and reminds us of how their product is the one to create permanence of the moment.

The campaign is featured across billboards and bus stop banner ads. This clever placement aligns directly with the campaign messaging to look up and experience the world beyond our screens. Demonstrating Polaroid’s ability to create campaigns with high impact.

Jaffa Cake, it’s a cake, you Biscuit

If there is ever a sign that a brand is listening to the debates online on whether the Jaffa Cake is a cake or a biscuit. They’ve built their latest campaign around the sentiment, playfully mocking everybody and reminding them that the product is indeed a cake.

This fun way of approaching marketing a product demonstrates not only thoughtfulness in their approach but also a witty way to promote engagement with the brand.

Why do these approaches resonate so well with audiences today?

Because brands are looking to connect with their audience through sentiment and conversation around our world, our experiences and our interests. Pinterest and Chamberlain demonstrate how tapping into trends whilst staying authentic to a brand can create incredible campaigns. Or like how Polaroid starts the conversation on how we stay present, all whilst casually promoting a product. It’s genius!

We’re interested to know, what brand has created stand-out campaigns for you this summer?

What is an emoji?

An emoji is an emoticon on a phone’s keyboard which allows a person to communicate, rather than typing a message visually. The word emoji is Japanese; it’s a portmanteau combining e, which means picture, and moji, which translates to character.

Where do emojis originate from?

Emojis were initially brought into existence in the late 90s in Japan, their design simplistic, utilising characters and letters to create faces. These early iterations of emoji allowed people to have a more nuanced form of communication, with emotion and tone being easily communicated through the inclusion of an emoji.

How have emojis evolved?

Since their advent, emojis have quickly flourished and evolved from simple character combinations to clean, branded icons which various phone companies release as part of their device keyboard.

1988

The first instance we see of the emoji was in Japan on the Sharp PA-8500, an electronic device described as an electronic pocket assistant. The device would be used to manage admin tasks, which include setting dates in calendars, for note-taking, and other tasks like filing contacts.

1997

By the mid-nineties, the first set of emojis for mobile phones was released on the Japanese-made SoftBank J-phone. The owners of this model of phone were able to access a set of 90 emojis, of which the emote which inspired the now iconic poo emoji was included.

1999

Almost a decade after a gentleman named Shigetaka Kurita developed a 176-character emoji Keyboard in 1999. Kurita was a developer for i-mode, a platform for internet use created by DOCOMO, a leading mobile carrier in Japan.

The purpose of the invention was to simplify communication through a set of symbols which would help to convey a message. The emojis were 12 by 12px and were embedded onto a keyboard similarly to the characters of the alphabet.

The nature of the designs ranged from practical communication tools like a gas station emoji, to more emotionally expressive icons, which were there to imply any emotion which couldn’t be interpreted through just text, providing emotional subtext.

2009-2010

In the early 2000s, the rapid succession of brands and companies alike wanting a piece of the emoji pie led to a contentious petition, which had begun 3 years prior. This began the process of the Unicode Consortium assigning different standardised codes to emojis. The Unicode Consortium are a non-profit organisation that standardises software and data internationally.

The proposal given to the Unicode Consortium contained 625 new emoji designs. The proposal was quickly accepted, and these emojis became available to use for those with internet access.

2011

By 2011, emojis really were going global with the release of the Apple emoji keyboard, populated with over 470 emojis for users to select from and create with.

2014

Then came the origin of World Emoji Day, which was officially observed on the 17^th of July. Interestingly, the date was selected in line with the date displayed on the emoji calendar.

Our take on the Emoji

With the handy help of ChatGPT, we were able to get a sense of how our logo could look if it were to be integrated into the IOS keyboard.

It’s been almost 40 years since the first emoji was created and being used, and now there are 3,790 emojis in the Unicode standard. Emojis are even utilised in marketing on email campaigns, social media content and even in blogs like this one here.

We’re really intrigued to see how emojis continue to evolve, expand in their catalogue and ultimately how they will allow us to express ourselves and enhance the content we create. We’d love to know what your favourite emoji is!

What is keyword cannibalisation?

Keyword cannibalisation occurs when multiple pages on your website target the same keywords, causing them to compete against each other in search engine results. Rather than boosting your visibility, this overlap can dilute your SEO efforts and hurt your rankings.

Why is keyword cannibalisation such a problem?

Keyword cannibalisation directly impacts your content. Here’s how it directly impacts your SEO efforts:

Impacting your rankings – the greatest issue with keyword cannibalisation is the impact it can have on your rankings. Negative Impact on ranking decreases the chance of content being displayed, clicked on and engaged with.

Decreasing page authority – when your content is directly competing with more of your content, it can negatively impact your authority. It dilutes the authority you have potentially established on one page by redirecting your audience to another.

The spending of unnecessary crawl budget –if you have multiple pages targeting the same keywords, it can impact the chances of other important pieces of content being crawled. This is because Google determines the crawl budget, meaning other pieces of important content can be directly impacted because of keyword cannibalisation.

Negatively impacting conversion rates – if two pieces of content are competing with each other and one ranks higher than the other, it is going to have a higher click-through rate. You never want to compete with your content, as the goal is to create unique pieces of content that perform consistently.

Preventing and fixing keyword cannibalisation

Prevention

The key is to define the intent of your content; your intent will directly influence the way your content is ranked on search engines. Using long-tailed keywords allows you to directly answer and cater to different search intents, which would be one of the key factors in content not being ranked against other pieces of your content.

Avoid repeating the same keyword sets, diversify the words you target to make sure your content isn’t competing against each other. Coupling this with pinpointing your intent will ensure there’s no content battling to be ranked.

Monitor your content after it’s been created and look at how your content ranks for your keywords. If it’s ranking poorly, the content may need to be optimised to add more value and demonstrate to search engines it’s worth displaying.

Fixing keyword cannibalisation

Once you’re certain keyword cannibalisation is your problem, you can begin to strategise how to move forward with your different pieces of content. 

The best approach is to consolidate your content. Merging your content into one comprehensive piece can be beneficial for preserving content. You can do this by implementing 301 redirects, which will allow the original link to still exist but funnel it back into the new consolidated content.

If you think your content serves different audience intents, then optimise the content to cater to that intent. You can do this by adapting the copy and integrating more long-tailed keywords.

If you decide you need to keep the content as well as needing to keep the pages separate, then canonical tags may be the best approach for you. A canonical tag lets the search engine know which page to prioritise for ranking and indexing.

What not to do…

Whilst some scenarios might call for you to delete the page to fix a cannibalisation, its not an ideal solution. Not only can you lose the value that piece of content added to your site, but any links embedded on the page are lost.

In Summary
Keyword cannibalisation can quietly damage your SEO performance if left unchecked. By planning strategically, optimising with intent, and auditing your content regularly, you can ensure each page has a distinct purpose, helping search engines and users alike navigate your site more effectively.

In celebration of Brothers Day, we sat down with Intelligency’s Co-Founders and Directors, Sean and Liam, to talk about building a business together, not just as colleagues, but as siblings too. From their beginnings to their future ambitions, here’s what they had to say.

What was the process of beginning to work with each other?

Sean recalls: “Liam was working at the Telegraph at the time, and I was still working by myself. We got our heads together and thought that we could work together to build our social media vetting technology.”

Liam adds: “I had been working in London, but we’d always wanted to do something together, and the social media vetting was such a good idea, we thought, why not! Now we’ve grown and grown into Digital Intelligence, and I couldn’t be happier!”

What is the thing you’re most proud of in terms of your achievements as both brothers and Company Directors?

Without hesitation, Sean points to resilience: “I think surviving and working all the way through COVID, where other agencies and small companies were shutting down or having to go on furlough. We managed to grow the business and do so remotely with our clients. It was incredibly hard and challenging, but meant that the company survived and grew into what it is today.”

Liam echoes the sentiment, highlighting consistency: “That we’ve grown year on year! It’s such a difficult period for businesses, and the fact that we’ve been successful and are delivering exceptional results to our clients is something we are both so proud of!”

Working with family can be complicated. What challenges have you faced as siblings in business?

Sean laughs : “Other than an intense rivalry on the office ping pong table, mixing family and work can always be dangerous as it’s hard not to talk about work at family functions and let work life slip too easily into personal life. We’ve always done well to protect against this and try to keep the two separate.”

Liam agrees: “You have to be able to communicate effectively and considerately, as well as ensure you can separate work from personal life. We’ve been really lucky that we’ve been able to merge our great personal relationship positively into running a business!”

What is something you each want to achieve within the business in the next 5 years?

Sean’s focused on expanding their impact: “I’d love to expand our team further and grow our digital intelligence business further. We’re great at helping clients solve issues with clients, and our digital audits and reporting technology are often transformational for clients. I’d love to see us do more of this work.”

Whilst Liam keeps it simple but powerful: “Same as the last 5 years, grow the company and staff whilst creating a culture where people enjoy coming to work every day!”

And finally, if you could summarise working with your brother in just 3-5 words, what would they be?

“Best business partner ever.” Whilst Liam said, “A brilliant brother & business partner!”

What is the trend?

OpenAI has recently rolled out a new version of ChatGPT with significantly enhanced AI capabilities, particularly in image generation. This upgrade has sparked a viral trend where users upload their personal images and prompt the AI to “animate this like Studio Ghibli.”

What’s caused this prompt on ChatGPT’s latest version to trend?

Users quickly flooded X (formerly Twitter) with their AI-generated Studio Ghibli-style images, showcasing everything from personal photos to iconic movie scenes and internet memes. The accessibility and improved quality of ChatGPT’s image-generation tools have encouraged widespread participation.

Beyond Studio Ghibli, users have experimented with other animation styles, including The Simpsons and South Park, further fuelling the trend.

What works so well about the trend?

Studio Ghibli has a devoted following, with millions of fans appreciating its distinctive animation style. The Japanese studio is renowned for its hand-drawn artistry, whimsical storytelling, and deep emotional resonance. The ability of ChatGPT to closely replicate this aesthetic has driven its widespread appeal.

Several factors contribute to the trend’s success:

• Ease of Use – OpenAI’s generative features are free and accessible to all users, making it easy for anyone to create AI-generated art in various styles.
• Engagement & Virality – The instantly recognizable Studio Ghibli aesthetic has encouraged users to share their results online, prompting others to try it for themselves and contribute to the trend.

Does this raise issues around copyright?

This trend touches on an ongoing debate about AI-generated art and intellectual property. Studio Ghibli co-founder Hayao Miyazaki has long been critical of AI in animation, famously stating, “I strongly feel that this is an insult to life itself.” His ethos prioritizes authenticity and meticulous craftsmanship, which contrasts sharply with AI-generated imitations.

While AI-generated art does not technically infringe on copyright, it raises ethical concerns about replicating the hard work of illustrators without their consent. The trend serves as a reminder of the growing challenges surrounding AI and artistic originality.

How are brands and accounts using the trend?

While independent creators have embraced the trend, brands have been slower to adopt it. A few exceptions include major brands like Airbus, and OpenAI CEO Sam Altman, who changed his X profile picture to an AI-generated Studio Ghibli-style version of himself.

As AI art generation continues to evolve, it will be interesting to see how brands, artists, and audiences navigate the balance between creativity, authenticity, and ethical considerations.

Women in Marketing

Women have made significant headway in marketing, a once male-dominated industry. In a 2022 study by Statista, it demonstrated a shift with a strong figure of 58% of marketers being female, and 42% made up of men (UK).

Women have made significant contributions to marketing over the last century, with some female leaders championing for equality within the industry.

As of 2024, the gender pay gap still exists, with a 7% pay inequality from a woman’s wage to their male counterparts. Signalling that despite it now being a female-dominated industry, men in the field are still valued more with a higher figure salary. This is likely due to the roles by women being typically ‘lower’ in the marketing pecking order, with a larger volume of men working in seniority roles, i.e. CEO’s, CFO’s, department leaders and so forth.

Historic female figures in marketing

The first female copywriter – Helen Lansdowne Resor

Helen Lansdowne Resor was the first female copywriter, working at J. Walter Thompson Co before rapidly progressing through their ranks becoming their first female Vice President. Reason spearheaded campaigns like her first “A Skin You Love to Touch” for Woodbury’s facial soap.

It’s known that Resor was able to run such successful campaigns because she was able to think like the buyers of the products she was selling. Her “A Skin You Love to Touch” campaign was of its time. She spoke to the women in the household through the campaign, acknowledging women were most likely to be the one making the purchasing choices at the time. This approach earned her the titles she came to bestow, demonstrating that women were more than capable of major success within marketing.

The first female CEO – Mary Wells Lawrence

Mary Wells Lawrence is an impressive woman, being the first woman CEO to be listed on the New York Stock Exchange. The feat came following a long career in advertising under companies such as Jack Tinker & Partners and Doyle Dane Bernbach, in roles such as copy chief, and senior partner.

Lawrence was the first woman to achieve CEO status on the New York Stock Exchange list, a huge feat for her as a pioneer of the time, in a completely male-dominated industry.

The first woman in marketing to found her own advertising company – Mathilde C. Weil

In 1882, America saw its first female-led ad agency, M.C. Weil Agency brought to life by Mathilde C. Weil, a German immigrant who recognised and capitalised on the growing necessity for ad space, her actions forging the path for many women in marketing.

What makes Weils story even more impressive, is she did all of this 80 years before all women in the US were given voting rights. Putting into perspective just how hard she would have had to work in order to gain the recognition she so rightly deserves.

The first art director – Nedda McGrath

A pioneer for female leadership, Nedda McGrath was the first female art director within advertising. McGrath’s career at Blackman Agency (1926) was one to marvel at. She stated in her excerpt from the Ad History Book “I was discouraged by everyone from making the attempt and had to work perhaps harder than a man.” Her words are a true testament to the hard work put in by women to be recognised as valued members of the workforce.

We’d be interested to know which woman in marketing you find inspiring!

On Friday, the 12th, Intelligency had the pleasure of welcoming a specialist trainer into the office for an in-depth session on producing high-quality content for social media. The training provided hands-on experience, covering everything from selecting the right equipment to understanding the technical aspects that can make or break content quality.

In today’s digital landscape, staying ahead of trends and mastering the art of content creation is essential. At Intelligency, we continuously seek opportunities to expand our knowledge and refine our skills, ensuring that both our in-house and client projects benefit from the best practices in social media marketing. This session was another step towards that goal—helping us to better understand the nuances of video and photo production to create compelling, high-impact content.

Key learnings

Whilst I won’t give away all of the secrets shared by the expert trainer Cameron, I can say that the session reinforced and enhanced my understanding of several crucial elements of content creation, including:

• Content planning
• Kit selection (specifically tailored to the business’s needs)
• Familiarisation with kit
• Learning about camera settings
• The shooting process
• The editing process

Here are 5 new things I took away from the course:

📸 Understanding resolution and compression – Social platforms like Instagram are unable to process high-resolution content, i.e. videos shot in 4K. As a result, content can be compressed, lessening the overall quality of the content.

📸 Balancing settings -Shutter speed, aperture and ISO all interplay with each other. There is no one-size-fits-all with photography and videography; it’s about achieving the balance between each setting to capture the desired shot.  

📸 The Power of the First 3 Seconds – The first 3 seconds of video content are critical to hooking the viewer, so make every second count. Aim to grab the viewers’ attention and keep them invested in order for them to stick around for the content that follows those first few seconds.

📸The media quality toggle – Instagram, one of many apps, allows you to upload higher-quality content by utilising its media quality toggle. This will tell Instagram to upload the content at its highest resolution, rather than automatically compressing it.

📸Lense correction in editing – Lens correction ensures that regardless of what make and model of the camera a video or image is shot on, the quality will remain consistent despite what lens it has been captured with.  This is because each lens will have its own unique distortions, which can create inconsistencies if shooting across multiple cameras.

Why third-party training is invaluable

At Intelligency, we firmly believe that ongoing education and professional development are key to staying ahead in an ever-evolving digital landscape. Investing in expert-led training isn’t just about refining our technical skills—it’s about ensuring our team has the knowledge and confidence to deliver exceptional work for our clients.

“Bringing in external experts allows us to gain fresh perspectives, access the latest industry insights, and refine our approach with cutting-edge techniques. Not only does this enhance the quality of our work, but it also supports the career growth of our team. We want our staff to feel empowered, upskilled, and equipped to take on new challenges—because when they grow, so does our business.”

– Sean Walsh, Director, Intelligency

By learning from specialists in their field, we are able to integrate best practices into our strategies, ensuring that our content remains engaging, impactful, and ahead of the curve. This commitment to continuous learning benefits not only our internal team but also the clients we work with, as we bring a more informed and innovative approach to every project.

If you’re looking to refine your approach to content creation, investing in professional training can be a game-changer. Have you ever attended a similar session?