Google SGE, Google Search Generative Experience is a tool currently in testing. Its function will allow those who are browsing to see what content a web page possesses, is about by summarising the content and displaying it on the search engine.

This will allow for efficient browsing of content and connecting users to content that meets their specific search needs.

Why is Google SGE being kept in Google labs?

Google Labs is where all AI functions are tested and pushed out to a wider audience, this allows them to perfect the feature for the user’s benefit. The finishing date for testing was set to the end of 2023, but with 2024 well underway, it has been made clear the feature is not quite ready to leave the lab.

By not releasing the AI feature, we can infer that it is not ready for mass use. As with all AI products, Google needs to be assured that SGE is an effective, secure, and beneficial tool for its users.

How will SGE work?

SGE when applicable, will provide a concise overview based on searchers’ topics. Offering a list of factors and information to think about, giving users a starting point for their searching.

The function will offer a follow-up button which users can click on to filter the search topics, allowing for more relevant and practical Googling. This tool could prove to be a crucial turning point for those with complex search topics. Search ads will also be incorporated into SGE’s features, allowing users to find more brands online.

Creative features like image generation will also be possible with SGE. This function is likely to be incorporated into the search function, Google however has suggested the images could be also placed onto Google Images.

Existing concerns with AI?

AI is still in its development stages, which means there are still minor mistakes made by the AI. Google has listed some of the areas of focus for improvement as being:

• Hallucinations: Hallucination is the term used to describe false information provided by AI, this typically happens due to a number of factors, including insufficient data training, data biases and assumptions made by the tool.
• Duplicating and contradictory search results: This could be especially relevant when researching arguments as it may provide content featuring a bias.
• Nuances of language: This can lead to the AI misinterpreting the content it is scanning and providing to users.
• Biases in data patterns may still impact the search results provided.
• Opinion-based content: AI is meant to be unbiased. If the search results consist of predominantly opinionated content, the AI may struggle to find neutral content.

Currently, Google has no set rollout date on the SGE feature, but we’ll be closely watching to see when this comes into effect. If you’d like to know more about integrating AI into your research or marketing strategy, contact our email Info@intelligencygroup.com.

Personalised Browsing on Google Chrome

The Chrome M121 update utilises AI in order to improve the ease and security of its users. The new AI feature offers personalised browsing, enhanced writing features, customisable AI-made Chrome themes, and smart tab management.

Whilst the new update is in its trial phase it will have a limited release in the US. It is worth noting it won’t be active for business and school accounts while in its trial phase. For those wanting to use the feature, they will need to check their browser is updated so that it is compatible with M121.

To turn on the AI features you will need to:

• Open Chrome and navigate to settings which can be found where the three dots are.
• Once you are in the settings you will need to select the experimental AI tab
• Turn on the ‘try out AI features’ along with the feature you want to use.
• Click on ‘relaunch’

Smart Tab Management

The smart tab management feature allows internet explorers to assort their search tabs by relevant topics. This will enhance the users’ experience and allow users to efficiently browse across multiple tabs while keeping them organised.

This tool will be handy for those browsing multiple sites with different topics meaning users can navigate through tabs with ease and speed.

Launching the tab organising tool is easy, simply right-click on the tab and then select ‘organise similar tabs.  

Custom Chrome themes

Chrome users will now be able to prompt AI with moods, subjects, visual styles, and colours of their choice. The feature to precede this was released in 2023 and allowed Android 14 and Pixel 8 devices to use AI to generate wallpapers.

The new feature included in the update will eventually allow all Chrome users to tailor their browser themes to suit their preferences. In the meantime, Chrome offers some limited customisation tools, allowing users to upload their images or browse their collection of established themes.

Enhanced writing assistant

This experimental feature will aid users in writing on the web, the feature will require users to type a few words summarising what they want the AI to base its writing off. The tool will allow users to communicate without feeling uncertain about their phrasing and consuming too much of their time.

AI is an effective tool that can facilitate change, whilst being proficient and simple to use. If you’re interested in utilising AI within your digital marketing strategy feel free to email us at info@intelligencygroup.com and we can help integrate it.

With the help of Microsoft Edge’s sidebar, users can see results from Google and Microsoft’s search engines. The new feature was discussed on X (formerly Twitter) by Microsoft CEO of advertising and web services, Mikhail Parakhin. Parakhin states the default browser will still only display one search engine, by clicking the search icon the second search engine results will appear. 

Why search on two search engines concomitantly?

The new feature will allow users to simultaneously comb through both Google and Bing. This will provide users with a streamlined way of researching topics whilst staying on an individual browser. 

This feature could benefit users by helping negate defective search results. The feature will allow users to efficiently scour the internet in half of the time it would typically take, using two search engines. 

With the differentiating algorithms, diversification of results for users could aid in gaining a wider understanding and appreciation for topics.  This could be especially advantageous for those partaking in market analysis as well as those seeking comparative results. Some results will likely appear in both search engines. 

Google has yet to make a feature like this, meaning Bing could be set to see a traffic increase as it offers more for the global market.  Should Google decide to adopt this feature and integrate it into Chrome, Microsoft Edge is likely to see benefits from mutual indexing.  Microsoft Edge’s approach to introducing the new feature puts them ahead of their counterparts. Utilising their competitor’s search results within their interface immediately sets them apart from other browsers. By including the split search capability Edge is pre-emptively capitalising on the substantial traffic difference, aiming to draw Chrome users in by offering integrated concurrent searches. 

What search engines are available to the search bar? 

Currently Edge users can swap between Google, Yahoo and DuckDuckGo. For global searchers browsers who may use search engines like Yandex, Ecosia, Naver and Baidu, there may still be some time before they too become available to add as a second browser.  

Should Microsoft offer more Browsers for its new feature, it could see traffic being funnelled globally rather than predominantly Western users. This would also allow users to 

Tips for using the Microsoft Edge Search bar. 

Microsoft Edge’s sidebar is a feature that allows users to select secondary pages without leaving the page they are currently browsing. This allows for fast and easy searching while multitasking. The feature does not require a login, however, for Microsoft apps, it may be required. 

To clear the sidebar or bring it back onto the screen: 

CTRL + SHIFT + /

To change your search engine through the sidebar you will need to: 

1. Click on the three dots, which will present a drop-down menu.
2. Click on the settings button. 
3. Select privacy, search, and services.
4. Select ‘search engine used in the address bar’ from the drop-down menu.