acuity helps launch business travel app
Last week acuity was delighted to be part of the digital strategy launch for automotive technology client Fleetondemand. For the last 3 months, we’ve been working alongside the Bradford based technology provider on their website, content and digital strategy.
Fleetondemand are one of the leading providers of enterprise Cloud technology applications to vehicle leasing, rental and automotive service providers in both B2B and B2C markets. Fleetondemand boast a hugely impressive client roster including the likes of RAC, Hitachi, Inchcape and Europcar. Mobilleo is Fleetondemand’s latest piece of technology catered exclusively towards Mobility as a Service.
As a B2B application, Mobilleo’s target audience ranges from corporate financial controllers through to self-employed business travelers. Mobilleo brings together all aspects of business travel – finding transport methods, booking comparison, individual preferences and even local attraction discovery – in one single app. As the world’s first truly integrated Mobility as a Service app, Mobilleo promises to change the way businesses consider their travel policies and strategy.
acuity first undertook a digital audit to best understand the Mobility as a Service landscape as well as key competitors. We looked at how other brands were competing both via SEO and PPC as well as identifying key content themes and influencers on Social Media. Insights and data from this audit then formed a 6 month strategy activity plan that we went through and developed over 2 x digital workshop sessions with the Mobilleo team.
Workshop sessions allow both parties to go through the strategy in detail and start to identify potential risks or opportunities. With buy-in from the entire team, we could then progress with mapping out our 6 month plan against other marketing activity such as industry events, PR and development release schedules.
This activity plan then helped form a weekly schedule for us to work with the internal marketing team so that when we came to work in their offices, we were all ready to go. Weekly activities that we consulted and worked with Fleetondemand on included;
- Digital Brand strategy
- Website content plan & creation
- Internal reporting
- Social media strategy
- Website heat-mapping
- On-site SEO technical recommendations
- Digital PR
- Social Media influencer outreach
- In-house training
If you’re a business looking to define and implement a digital strategy, or perhaps are looking to enter the marketplace get in touch to see how acuity can help on firstname.lastname@example.org.