Welcome back to the Intelligency Digital Weekly Roundup, the best place to get your news on all things digital. A new business year has begun and top companies are already starting the year off with some bold announcements, hopefully, this is a good impression for the rest of the year to follow.
-Eliot
Instagram going ahead with new feed options.
Instagram head Adam Mosseri has announced via Twitter that Instagram will receive an update in the near future to introduce three types of feeds for users to choose from, including an update to the type of post feed users are used to already used to.
Home is the first type of feed and is the one users are already using and is based on content that’s ranked algorithmically and what Instagram thinks you’re most likely to engage with. This feed will be updated by introducing more posts from accounts you don’t follow.
The Favourites feed is the next type of feed users will be able to choose from, and will have a user-curated list of content to scroll through; users will be able to choose which accounts they want to see content from.
The final feed users will be able to choose from is the feed that users know and love, and is called the “Following” feed, this will show chronological content from accounts you follow only.
These feed changes have been long requested by users ever since chronological and following feeds were removed by Instagram, it’s currently unknown when they will be introduced but here is a screenshot of being able to choose which feed you wish to view:
The full Twitter announcement along with an explanation of why these changes are being introduced can be found below:
Meta set to remove targeting options for ‘sensitive topics’ on the 19th January.
Meta has announced that they will be removing certain targeting options for paid social campaigns related to sensitive topics and social issues on the 19th of January. Examples of sensitive topics include “health causes”, “sexual orientation”, “religious practices and groups” as well as “political beliefs, social issues, causes, organisations, and figures”. This is following a streak of removal for targeting options, as Meta also announced they will be removing redundant targeting options for campaigns too; but did not say which options these would be.
Meta had this to say about the removal
“We will be removing some Detailed Targeting options because they relate to topics people may perceive as sensitive, such as targeting options relating to causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation,”. Meta provided the following examples of targeting options that will be removed:
- Health causes (e.g., “Lung cancer awareness”, “World Diabetes Day”, “Chemotherapy”).
- Sexual orientation (e.g., “same-sex marriage” and “LGBT culture”).
- Religious practices and groups (e.g., “Catholic Church” and “Jewish holidays”).
- Political beliefs, social issues, causes, organizations and figures”
Current campaigns can continue to use the targeting options listed above until the 17th March, after this date edits for impacted campaigns will not be possible.
You can read the full blog post here: Updating Meta’s Detailed Targeting options starting January 19, 2022
Google lose their top position to an unlikely competitor
Web security company Cloudflare, famous for their DNS protocol has announced in their Year in Review report that Google has been knocked down a peg and are no longer the world’s most popular domain to use. Social media site TikTok have overtaken Google.com and are now leading the race, with Google in second place.
The top ten domains as of the end of 2021 are as follows:
- TikTok.com
- Google.com
- Facebook.com
- Microsoft.com
- Apple.com
- Amazon.com
- Netflix.com
- YouTube.com
- Twitter.com
- WhatsApp.com
Sean Walsh
Sean is a Director at Intelligency heading up our digital marketing and client services operations. Sean has 15+ years experiencing working both in-house and agency with brands including Lloyds, Alstom, Hitachi, Lufthansa, Viaplay, DFDS Seaways and Mercedes-Benz.
