Google unveils generative image tools for advertisers

April 19, 2024 Posted by Sean Walsh Round-Up 0 thoughts on “Google unveils generative image tools for advertisers”
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Sean Walsh
Director at Intelligency

Sean is a Director at Intelligency heading up our digital marketing and client services operations. Sean has 15+ years experiencing working both in-house and agency with brands including Lloyds, Alstom, Hitachi, Lufthansa, Viaplay, DFDS Seaways and Mercedes-Benz.

Google has launched innovative generative image tools specifically designed for Demand Gen advertisers around the globe. This new feature allows advertisers to quickly create high-quality, original image assets with just a few clicks, streamlining the process of campaign asset creation.

Streamlined creation process

The new AI-powered tools are capable of producing high-quality images efficiently, significantly reducing the time and effort required from advertisers. Additionally, Google introduced the “Generate more like this” feature. This function enables advertisers to create variations of existing images that have proven effective, ensuring that successful themes or styles can be consistently utilized in their campaigns.

Maintaining control over image selection
Advertisers maintain full control over their campaign images:

  • Full Autonomy: Advertisers decide which AI-generated images to use, not Google’s automated systems.
  • Tailored Content: The ability to choose ensures that all content is specifically tailored to fit the brand’s unique needs and appeal directly to their target audience.

Originality in every image

A key feature of these tools is their ability to ensure originality. Google’s AI guarantees that no two images are the same, providing unique and distinct visual content for every campaign. This not only enhances the visual appeal of the advertisements but also supports the creation of genuinely distinctive marketing materials.

Ideal users and benefits

The generative image tools are particularly useful for:

  • Small to Medium Enterprises (SMEs): SMEs can leverage these tools to produce professional-grade marketing assets without the need for large marketing budgets or in-house graphic designers.
  • Digital Marketers and Agencies: These tools allow for quick creation and iteration of campaign images, making it easier to meet client demands and campaign deadlines.
  • E-commerce Businesses: With the need for continuous visual content on product listings and promotions, e-commerce platforms can benefit greatly from the ability to rapidly produce and test different visual assets.

Why this matters

Utilizing AI in this manner can save advertisers significant time, money, and resources. It simplifies the creation of tailored, appealing visual content, making campaign management more efficient and effective. With these tools, Google is paving the way for a more streamlined, creative approach to digital advertising.

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