Maisie Lloyd
I'm passionate about recording the world, but most of all driven by creativity and collaborative environments. My experience revolves around the production of digital content, pertaining to graphic design, writing copy, and video and audio content.
Leveraging your commonly asked questions from patients into rich SEO-friendly posts can help funnel in new patients to your practice. One thing we know about ourselves is as patients, we almost always turn to Google to answer our medical/ dental queries.
Whilst yes, your content is there to provide your reader with valuable and accurate information, it also creates a wider opportunity for your business to create content. This applies to long-term content creation, as each question can be made into its own piece of content.
Why FAQ’s are a brilliant marketing asset
FAQ’s can add value to your website, for instance, they’re crafted around your patients’ real concerns, so you can rest assured knowing the information has value for the reader.
This type of content, in particular, contributes towards the trust you build with your audience. This then impacts the level of authority your dental practice has, which impacts rankings on the search engine results page.
This type of content works particularly well for incorporating long-tailed search queries, allowing you to target both primary and secondary keywords. This has an overall positive impact on your SEO efforts, as you’ll be creating content that is more likely to be relevant to what your audience is looking for.
How to source real dental FAQ’s
You can gather material for your FAQ’s using a few different methods. We recommend:
- Using patient interactions (in-person or phone).
- Reception staff’s most commonly asked questions.
- Utilising your social channels, if people ask questions in the comments or in direct messages.
- Google autocomplete can be a handy tool for finding new FAQ’s
- Competitor sites
- Online reviews
The process of creating content from an FAQ
Structure a Simple Outline
Write your introduction to the topic first, you can do this by acknowledging any concerns the question might address. This typically includes a section defining the issue. You can do this by titling your sub-heading ‘What is *Insert your FAQ topic here*?’.
Then, in your main body of text, you can include information that provides value to the reader. This might include how to treat/fix the issue, as well as what might cause the issue in the first place.
Add value to your content by linking back to treatment pages, or your book a consultation page. Link building will also positively contribute to your search engine optimisation efforts.
Complete your content with a call to action, whether that’s encouraging potential patients to join your dental practice or spurring the patient to book an immediate appointment. Your content should always look to generate leads and nurture the existing audience you have.
Top tip – Avoid using jargon in your copy, stick to using terminology that most people would know. Utilise patient-friendly language too, don’t fear-monger or exaggerate, medical copy should always be factual.
