Maisie Lloyd
I'm passionate about recording the world, but most of all driven by creativity and collaborative environments. My experience revolves around the production of digital content, pertaining to graphic design, writing copy, and video and audio content.
What are AI overviews?
AI Overviews is a feature utilised by search engines like Google. The AI collates a plethora of content across the internet to provide a robust answer, filled with detail and links to the original sources.
AI Overviews can be particularly advantageous to those who are ranking lower organically on the search engine results page. Consider the AI Overview ranking 0; the gathered sources will likely be collected from across the rankings, so it gives lower-ranking websites an opportunity for their content to be discovered.
Google currently suggests there’s no bias in place for what content is pulled by its AI, instead advising people to follow its Google Search Essentials guidance.
Do I need to create content for AI Overviews?
Your content writing strategy should already look to incorporate techniques that are conducive to content being useful and successful. You can find some of our favourite copywriting hacks in our ‘How to create and write content for blogs’ article.
You can optimise your content for the best opportunity to rank both organically and to be identified as valuable content to be displayed in an AI Overview. Just try out these tricks:
- Utilise your SEO strategy, it will always put you in the best position to succeed. This means utilising primary and secondary keywords within your content, as well as properly tagging, titling and structuring the content.
- Keep it unique; this is a given, but Google won’t pick you if you aren’t standing out from the crowd. This just means keep content original, provide a unique perspective, and make sure you aren’t copying other content!
- Identify the search intent, once you’ve pinpointed the search terms you need to cater for. Shape your content to the subject matter.
- Fact check, make sure the information you put into your content is factual. Displaying non-factual content will not only harm your credibility with Google, but also with your reader.
- Refresh and update, make sure you revitalise old content and keep it up to date – this will increase the chances of old content being displayed on the SERP.
- Consider the writing style, for instance, write in a way that is easily broken down into smaller contextualised snippets.
