Liam Walsh
Liam is a Co-Director at Intelligency and heads up the agency's Digital Intelligence & Paid Social activity. Over the last decade, he has worked with brands from the world of sports such as Premier League clubs to entertainment such as Channel 4 and Disney.
Introducing AI Max for Search Campaigns
Google Search is transforming — becoming more intuitive, visual, and predictive thanks to advancements in AI. To help brands keep pace with these changes and tap into new growth opportunities, Google is launching AI Max for Search campaigns: a powerful suite of targeting and creative tools designed to drive better outcomes across every stage of the Search journey.
Intelligent Targeting with Predictive AI
AI Max goes beyond traditional keyword matching by interpreting deeper signals of user intent and identifying opportunities in entirely new contexts. With Google AI anticipating what users might need next, your ads can appear earlier in the customer journey, increasing visibility and relevance when it matters most.
Early Results Look Promising
Rolling out globally in beta later this month, AI Max is already delivering strong results. On average, advertisers activating AI Max see a 14% increase in conversions or conversion value at a similar CPA or ROAS. Campaigns still using primarily exact or phrase match keywords see even greater gains, often up to 27%.
Reach More with Smarter Search Matching
Using a combination of broad match and keywordless technology, AI Max finds high-performing queries that would otherwise be missed. It draws from your existing keywords, creative assets, and landing pages to intelligently expand reach, without sacrificing targeting control.
Real-Time Creative That Keeps Up with Demand
As user behaviour shifts, your creative needs to respond. AI Max helps by generating tailored ad assets — like headlines and descriptions — in real time. Combined with final URL expansion, your ads direct users to the most relevant pages on your site, improving both engagement and conversion.
More Control, Clearer Insight
AI Max includes new tools for better control and transparency. Features like locations of interest, brand controls, enhanced URL parameters, and asset-level reporting give you the visibility and precision needed to confidently scale performance.
