Matthew Widdop
Matty is a Junior SEO Executive at Intelligency, helping our clients to improve their digital performance. Matty is currently studying for his Level 3 Multi-Channel Marketer apprenticeship and has completed a Sport Journalism Degree at the University of Huddersfield.
Since the introduction of AI, the way marketers automate their workflows has changed forever. AI can improve productivity, problem-solving solving and even creativity with industry tools such as ChatGPT and Gemini leading the way in the new age of AI. SEOs can use these latest developments in AI technology to help with time-consuming tasks such as On Page SEO, Technical Audits and Competitor Research.
How has AI impacted SEO?
AI has impacted real-time results with SEO as website links are now getting pushed further down the search engine results page (SERP) for AI-generated responses.
This makes it more important than ever to be ahead of the curve on SEO and stand out from competitors, and the SERP is more competitive than ever. Using AI to your advantage to automate tasks i,s therefore a crucial component of appearing high up in search engine rankings in today’s digital age.
On-Page SEO
On-page SEO is the process of optimising elements of a web page to improve its performance on search engines. AI can help users with on-page SEO, including allowing users to answer any content-related questions to inform them about the content. Written content can also be optimised and summarised with the help of AI. Finally, AI can analyse web pages given a summary of any improvements that can be made in order to enhance a web page.
Technical Audits
A technical audit is a comprehensive review of a site’s SEO capabilities, including site speed, site errors, image optimisation, title, descriptions and more. AI can be used for technical audits, for example,e creating any title tags and meta descriptions in bulk to specification, helping you understand any site speed issues. As well as explaining how to fix technical issues that may be complex or that you have not encountered before, as can be seen below.
Competitive Analysis
Competitive analysis is also another SEO task that can be automated by recent advances in AI technology. These tasks are often time-consuming as multiple websites need to be analysed to make informed decisions on the strengths and weaknesses of competitors. AI tools can analyse the content on websites in a matter of seconds and help users to make quicker decisions on on-page tactics, as well as analyse keywords and content gaps.
AI is here to stay and can be used to automate a number of SEO tasks. The sooner SEOs get to grips with advances in AI the better, as they will be at risk of being left behind by their competitors if they fail to keep up with the latest advancements in AI technology.
