Matthew Widdop
Matty is a Junior SEO Executive at Intelligency, helping our clients to improve their digital performance. Matty is currently studying for his Level 3 Multi-Channel Marketer apprenticeship and has completed a Sport Journalism Degree at the University of Huddersfield.
Google has launched a free training course for a Generative AI Certification that allows users to learn how to use all of Google’s AI tools, including Gemini, AI Overviews, Google Lens and more.
What is Generative AI
Generative AI is a type of artificial intelligence that generates new content such as text, video and imagery based on data it has learned. Google has released its own generative AI help assistant Gemini, to combat the growing popularity of other AI tools including ChatGPT, Perplexity and more.
Google Generative AI Course
There has currently been more than one Generative AI course made available. There is an introduction to Generative AI course which is a micro learning course that takes 45 minutes to complete. However, for a full certification users will need to complete the Generative AI Leader course. The Generative AI leader course has 5 different activities:
- GEN AI: Beyond the Chatbot – “Gen AI: Beyond the Chatbot is the first course of the Gen AI Leader learning path and has no prerequisites. This course aims to move beyond the basic understanding of chatbots to explore the true potential of generative AI”
- GEN AI: Unlock Foundational Concepts – “Gen AI: Unlock Foundational Concepts is the second course of the Gen AI Leader learning path. In this course, you unlock the foundational concepts of generative AI by exploring the differences between AI, ML, and gen AI”
- Gen AI: Navigate the Landscape – “Navigate the Landscape is the third course of the Gen AI Leader learning path. Gen AI is changing how we work and interact with the world around us. But as a leader, how can you harness its power…”
- Gen AI Apps: Transform your Work – “Transform Your Work With Gen AI Apps is the fourth course of the Gen AI Leader learning path. This course introduces Google’s gen AI applications, such as Gemini for Workspace and NotebookLM. It guides you through concepts like grounding, retrieval and more.
- Gen AI Agents: Transform Your Organisation – “Gen AI Agents: Transform Your Organization is the fifth and final course of the Gen AI Leader learning path. This course explores how organizations can use custom gen AI agents to help tackle specific business challenges.”
Although the course is free to complete, in order to gain your certification it costs £75 to complete.
Why is this important for Marketers
Digital marketing is an ever evolving landscape and AI is becoming more crucial with each passing year in order for marketers to automate tasks and improve their workflows. Keeping up to date with the latest trends and technologies is important and Google’s latest generative ai training courses are helpful to stay informed.
