Sean Walsh
Sean is a Director at Intelligency heading up our digital marketing and client services operations. Sean has 15+ years experiencing working both in-house and agency with brands including Lloyds, Alstom, Hitachi, Lufthansa, Viaplay, DFDS Seaways and Mercedes-Benz.
Since its debut, ChatGPT has captured the imagination and clicks of businesses and consumers. Roughly 79 per cent of all visits to generative AI chatbots still flow to ChatGPT, down from 87.5 per cent six months ago. Its ease of integration into everyday workflows means teams rarely look elsewhere. Key reasons for its dominance include:
- Ease of use across content calendars and support desks
- Seamless integrations with tools like Slack and WordPress
- Strong brand recognition – “ChatGPT” is almost synonymous with AI writing
Despite a slight dip, daily visits remain in the quarter-million range, confirming that once ChatGPT becomes part of your routine, it’s hard to displace.
Google’s AI: steady gains
If ChatGPT has been the hare, Google’s AI offerings – including Bard and AI-powered Search – have taken the tortoise approach. In the past six months, Google’s share rose from around 5 per cent to 8 per cent. AI results now surface directly within search pages, and organisations tied into Google Workspace can pilot Bard for internal Q&A or brainstorming without juggling extra logins.
What is the future of Google AI?
As Google cements its AI foothold, we can expect deeper integration and more powerful capabilities across its products:
- Search evolution: AI snapshots will become richer and more interactive, blending text, images and video summaries right on the results page
- Workspace enhancements: smarter compose and draft-generation tools will expand beyond Gmail and Docs into Sheets, Slides and Meet
- Enterprise push: Vertex AI and related platforms will make it easier for businesses to build custom generative solutions without heavy infrastructure
- Marketing tools: expect AI-driven ad creative suggestions, automated SEO audits and real-time analytics insights baked into Ads and Analytics
For marketers, this means preparing content not just for classic search but for AI-powered answer boxes and collaborative drafting experiences in Google’s ecosystem.
DeepSeek: a moment in the sun
DeepSeek rocketed to an 8.1 per cent share three months ago before settling back to 5.3 per cent. Its focused research interface won favour with B2B teams hunting data points and white papers. While some users have drifted back to the giants, DeepSeek’s breakout quarter shows clear appetite for specialised tools.
The long tail of challengers
X’s Grok peaked at 2.7 per cent and now sits at around 2.1 per cent, while Perplexity and Anthropic’s Claude each hold roughly 1–2 per cent. These platforms serve niche use cases such as coding support or privacy-focused chat sessions. They may not move the needle for mainstream campaigns, but are worth tracking for experimental initiatives.
More people than ever are turning to AI chatbots. Daily visits climbed from 212,900 on 28 March to 252,300 by 6 June 2025, a rise of about 18 per cent in just over two months. This growing audience is comfortable talking to AI and engaging with AI-driven features throughout their customer journeys.
What marketers should do now
- Continue using ChatGPT for rapid drafts, social media copy and brainstorming
- Optimise content for AI-driven search by structuring FAQs and product pages for chat-style snippets
- Pilot integrations with Google’s AI and challengers such as DeepSeek or Grok to compare lead quality
- Tag AI referrals in analytics so you can track which chatbot sources deliver genuine traffic, leads and sales
Balancing the dependable power of ChatGPT with early experiments on rising rivals will keep your marketing fresh and effective in this rapidly evolving AI landscape.
Data provided by https://www.similarweb.com/corp/wp-content/uploads/2025/06/attachment-Global-AI-Tracker.pdf
