Matthew Widdop
Matty is a Junior SEO Executive at Intelligency, helping our clients to improve their digital performance. Matty is currently studying for his Level 3 Multi-Channel Marketer apprenticeship and has completed a Sport Journalism Degree at the University of Huddersfield.
The Google local map pack is a feature on the search engine results page (SERP) that shows up-to-date information for the most relevant businesses for a search query. It includes the business NAP information, name, business and address, as well as opening hours, reviews, a call button and directions. Getting into the local pack is important for any local business owner wanting to stand out from the competition, as it immediately gives more information about your company on the SERP compared to your competitors. In this article, we will tell you all you need to know about appearing in Google’s local pack.
Why is Local Map Pack important?
The local pack is important for both audiences and business. It is a mobile friendly feature that gives businesses a clear CTA on the SERP to either visit a site, get directions or contact a business. This makes it easier for users to find relevant local business and increases traffic while also building trust with potential customers.
How to rank in the Google Local Map Pack
- Create a Google My Business Profile In order to rank in the local pack business first need to create a Google My Business profile. To create a google business profile visit google.com/business and fill in your business details, including phone number, photos, website, address and more.
- Optimise Google My Business Profile Make sure your GMB profile is optimised with SEO best practices including an engaging description, relevant keywords and high-quality images will enhance your chances of appearing high up in the local map pack and on the SERP. Also, it is important to make sure Google My Business listing has high-quality reviews. Google uses a site’s prominence in the local area when assessing its listings, and high-quality client reviews are more likely to see you appear higher in the local pack
- Monitor Information in Google Local Pack. Anyone can suggest an edit to the information in your local map pack, which Google can put live without any prior warning.
As a local business appearing on the Google local map pack is essential for small business owners to gain more visibility online by optimising their business listings. If you need help with your local business listings feel free to get in touch info@intelligencygroup.com.
