Liam Walsh
Liam is a Co-Director at Intelligency and heads up the agency's Digital Intelligence & Paid Social activity. Over the last decade, he has worked with brands from the world of sports such as Premier League clubs to entertainment such as Channel 4 and Disney.
A Simpler Way to See What’s Working
Google Ads is testing a new layout that makes it easier for advertisers to track and
understand how well their ads are performing. The update is focused on what Google calls
“conversion goals” — the actions you want people to take after clicking an ad, such as filling
out a form, calling your business, or making a purchase.
With the new design, users can now click on a dropdown arrow next to each goal to get
more details without needing to dig through multiple menus. This new layout helps
advertisers quickly see which goals are active, how they are set up, and how they’re
performing — all in one place.
Easier Navigation and More Useful Information
Previously, Google’s conversion tracking could feel cluttered or confusing, especially if you
were managing several goals at once. This new test groups similar goals together and
provides a cleaner overview, making it easier to understand what’s going on.
For example, if you’re tracking both online purchases and phone calls, you’ll now be able to
see those separately but within a unified dashboard. Clicking on each goal shows more
specific setup steps and performance data, helping advertisers fix problems or make
changes faster.
Helping Businesses Make Smarter Decisions
This update is part of Google’s ongoing effort to make its advertising tools more helpful,
especially for small businesses or teams without dedicated marketing staff. By offering more
transparency and easier-to-read data, the redesigned interface should help users make
better decisions about where to spend their money.
Some advertisers have already spotted the change in their accounts as part of a limited test.
If it proves helpful, it’s likely Google will roll it out more widely soon. For now, it’s a
promising step toward making ad performance easier to understand — even if you’re not a
marketing expert.
