In today’s digital-first world, social media is the heartbeat of modern marketing. With billions of users spending hours on platforms like Facebook, Instagram, and TikTok daily, Paid Social Advertising presents an unrivalled opportunity to connect with your audience where they are most engaged. Unlike organic efforts, paid campaigns let you cut through the noise, ensuring your message is delivered directly to the people who matter most to your business.
At Intelligency, we take the complexity out of Paid Social Advertising and turn it into a powerful tool for your growth. By leveraging advanced targeting, eye-catching creative, and data-driven strategies, we help you drive meaningful engagement, generate leads, and achieve measurable results that align with your business goals. Whether you’re looking to build brand awareness, launch a new product, or scale up sales, our tailored approach ensures your campaigns are a success.
Pall Mall Medical
Delivering cosmetic surgery patients at £13.08 cost per lead
By refining our strategy and reallocating resources, we significantly improved the efficiency and impact of Pall Mall Medical’s Paid Social Advertising campaigns. A strategic increase in budget allowed us to focus on optimizing high-performing elements and adjusting for audience behaviour, resulting in stronger outcomes.
One of the key achievements was reducing the cost per lead (CPL) to £13.05, which outperformed the industry standard for PPC campaigns, typically ranging between £30-£70. This improvement highlighted the effectiveness of our tailored approach, combining precise audience targeting with ongoing campaign optimization.
Additionally, a detailed analysis of audience engagement and behaviour provided valuable insights into refining our strategy. Certain days of the week and demographics proved to be more responsive, allowing us to adjust our approach and further increase engagement during peak times.
Why we’re the best Paid Social agency in the UK.
Our Paid Social Advertising strategy follows a focused three-tier approach to deliver impactful results: brand awareness, traffic generation, and acquisition. We start by building recognition and trust, using creative and targeted campaigns to introduce your brand to the right audience. This ensures your business stands out and creates a strong foundation for future engagement.
Next, we drive high-quality traffic to your website or landing pages, encouraging users to explore and interact with your offerings. Finally, we focus on acquisition, turning interest into tangible results by maximizing lead generation, conversions, and sales. Each stage of this process is carefully managed and optimized to ensure your campaigns deliver measurable outcomes aligned with your business goals.
Tactical Paid Social agency
Intelligency works with brands small and large and as such is experienced in generating results from modest media spend budgets.
TRAFFIC GENERATION CAMPAIGNS
We can use paid social platforms like Meta, YouTube and TikTok to drive website traffic and raise brand awareness amongst your target audience. Tailored targeting with first and third party cookie allows us to ensure that we deliver both quantity and quality of traffic.
LEAD GENERATION
We have consistently delivered exceptional lead generation campaigns that have highly competitive CPLs (Cost per lead) versus more traditional channels such as PPC.
GENERATE E-COMMERCE SALES
Our paid social media advertising offering is a great way to supplement and grow existing online sales of products and services to your target audience. Our in-house content team can provide bespoke creative design services for adverts, banners and ad copy. We can integrate our activity to your existing website to provide clear reporting and return on investment.
BRAND AWARENESS
Whether you’re launching a new product, service or business, our team can help define your target audience and locate them in the social media environment. Through our extensive toolset and experience, we can increase reach, raise brand awareness and get your brand noticed in an increasingly busy marketplace.
