Matthew Widdop
Matty is a Junior SEO Executive at Intelligency, helping our clients to improve their digital performance. Matty is currently studying for his Level 3 Multi-Channel Marketer apprenticeship and has completed a Sport Journalism Degree at the University of Huddersfield.
How AI is shaping online productivity
AI is rapidly changing the way we work online in the digital age. From transforming workflows to streamlining tasks and enhancing productivity, users are engaging with AI more than ever before. In this article we dive into how users are engaging with AI.
How is AI being used?
Mobile search currently dominates web traffic, with latest figures suggesting over 63% of web traffic is coming from mobile. Despite this, as stated by Search Engine Land’s latest article over 90% of AI search traffic comes from desktop.
This is likely because AI is mainly being used for providing detail and information for people who are using it to enhance performance during the working day, thus the high percentage of desktop users. When searching on mobile, users are still largely using Google to answer their queries, whether this be informational or transactional queries. 8.5 billion searches are accounted for on Google daily, whereas ChatGPT has around 600 million monthly active users according to recent data.
How marketers can use AI day-to-day
There are a number of tasks AI can assist with to help digital marketers improve workplace performance.
- Creativity and Content Creation AI can be used to inspire creativity and generate content ideas. However, it is important marketers don’t simply let AI start producing their content for them, as Google can see this taking place and penalises sites that rely heavily on AI-generated content potentially negatively affecting search rankings.
- Automation of tasks AI can be used to automate certain repetitive tasks, such as automating emails, data entry and even summarising meeting notes. This helps to save time and let marketers focus on more time-consuming or creatively demanding tasks.
- Instructional Guide Ever been given a task at work that you’ve got stuck with, perhaps you’ve been given a task you haven’t done in a while that you have forgotten how to do, or you have been asked to try out something new for the first time. Asking AI, such as ChatGPT, how to complete a task and it will give you a comprehensive guide detailing all the steps you should take.
As AI continues to evolve and change the way we work, it’s important for marketers to make sure they are using AI in the right way to collaborate and automate to improve their workplace performance. Digital Marketers should still rely on their own human elements of creativity, not overusing AI to create content which could be detrimental if Google sees them to be abusing it.
