Matthew Widdop
Matty is a Digital SEO Executive at Intelligency, helping our clients to improve their digital performance. Matty is currently studying for his Level 3 Multi-Channel Marketer apprenticeship and has completed a Sport Journalism Degree at the University of Huddersfield.
For the first time businesses can now track first party AI data as ChatGPT launches its very own business hub. ChatGPT Business hub allows business owners to see how frequently they are being mentioned in the chatbot and how many users are clicking through onto their site. This is a major development for AI data tracking as currently only third party data has been available.
What is ChatGPT Business Hub?
Officially launching its beta on 10 November 2026, ChatGPT Business Hub officially called “Businesses in ChatGPT” the platform allows users to claim their business and update their profiles providing details such as business name, logo, description and policies.
It has been likened to Google Search Console which allows users to see how their businesses have been organically performing in Google. ChatGPT Business Hub is similar and lets you track various metrics on ChatGPT performance including:
- Mentions – How often ChatGPT refers to your business
- Website clicks – How many times people click through to your business from these mentions
- Discovery topics – The themes of conversations where you’re cited
Currently users will not be able to see which specific prompts are triggering ChatGPT mentions, this is something that SEOs are currently finding difficult to track as prompts vary wildly in chatbots compared to search engines as chatbot engagement typically takes on a much more conversational tone.
How do you claim your business?
ChatGPT Business Hub is currently free and available in the UK, although ChatGPT hasn’t ruled out charging at a later date. To claim your business profile, follow these simple steps
- Sign in to ChatGPT and go to chatgpt.com/business-hub (or the sidebar)
- Search for your business
- Verify via phone, email, DNS or Shopify, plus an identity check
Note that OpenAI reviews edits before they go live, so changes aren’t instant.
Why does this matter for marketers?
Until now AI visibility can only be estimated with third party tools. With the introduction of Business Hub, ChatGPT allows users to track real, concrete AI first party data helping businesses make more informed decisions. If other large scale AI companies follow suite such as Anthropic and Google, marketers will have a much clearer picture of how their business is performing in the AI landscape.
What have we learnt?
ChatGPT Business Hub is a significant step for anyone working in search. For the first time, businesses can see real data from an AI platform on how often they’re mentioned and how many people click through, rather than relying on estimates from third-party tools.
The tool is still in beta, and there’s plenty it doesn’t show yet, but claiming your profile now is quick, free and ensures ChatGPT has accurate information about your business. As AI search continues to grow, the brands that start tracking and optimising their visibility early will be best placed to benefit.
