Maisie Lloyd
Maisie is the Digital Content Manager at Intelligency, handling all things creative for the agency. Her experience centres around the production of digital content, pertaining to graphic design, writing copy, and video and audio content.
Summer so far has yielded some of the latest inventive, tactile campaigns, which show just how in tune brands are with their customers.
Chamberlain Coffee & Pinterest Collaboration
One of the most notable campaigns for summer 2025 has to be Chamberlain Coffee teaming up with Pinterest to launch their sea salt toffee collection. This iconic product marks a historic moment for Pinterest, as their first brand collaboration in the 15 years since its advent.
Emma Chamberlain is one of Gen Z’s most prolific influencers. Her personality and presence serve as her brand, and her unique passion for premium flavoured coffee propelled her brand, Chamberlain Coffee, into success.
This latest campaign utilised rising trends from Pinterest Predicts’ annual report to influence the direction of the product and campaign. Chamberlain herself has an affinity for a coastal holiday, having shared many snaps across her platforms over the years. The union of Emma’s experience with the forecast trends ultimately shaped the visual communications and approach to the campaign.
Part of the campaign was launched on Pinterest, with Chamberlain Coffee releasing a Pinterest board. Each image contains a product that users can be more than inspired by; they can purchase the mood board they’re looking at. This is a really effective sales technique for enabling the customer to assimilate and live vicariously through the product.
Polaroid’s OOH Campaign
Polaroid is giving everyone food for thought with their latest campaign to launch the new Polaroid Flip product. The campaign slogan reads “The Camera for an Analogue Life”, and the assets to support are tonally the same. One reads “How much of your camera roll do you really remember?” and another “AI can’t generate sand between your toes” the language really honing in on their product creating presence in the world.
It’s both thought-provoking and clever as it assimilates an emotion or feeling we all have had, and reminds us of how their product is the one to create permanence of the moment.
The campaign is featured across billboards and bus stop banner ads. This clever placement aligns directly with the campaign messaging to look up and experience the world beyond our screens. Demonstrating Polaroid’s ability to create campaigns with high impact.
Jaffa Cake, it’s a cake, you Biscuit
If there is ever a sign that a brand is listening to the debates online on whether the Jaffa Cake is a cake or a biscuit. They’ve built their latest campaign around the sentiment, playfully mocking everybody and reminding them that the product is indeed a cake.
This fun way of approaching marketing a product demonstrates not only thoughtfulness in their approach but also a witty way to promote engagement with the brand.
Why do these approaches resonate so well with audiences today?
Because brands are looking to connect with their audience through sentiment and conversation around our world, our experiences and our interests. Pinterest and Chamberlain demonstrate how tapping into trends whilst staying authentic to a brand can create incredible campaigns. Or like how Polaroid starts the conversation on how we stay present, all whilst casually promoting a product. It’s genius!
We’re interested to know, what brand has created stand-out campaigns for you this summer?
