Maisie Lloyd
I'm passionate about recording the world, but most of all driven by creativity and collaborative environments. My experience revolves around the production of digital content, pertaining to graphic design, writing copy, and video and audio content.
What is a micro-influencer?
A micro-influencer is a content creator with a smaller but highly engaged following,
typically between 10,000 and 100,000 followers. These individuals are well-known to
their specific audience but aren’t considered celebrities in the mainstream sense.
What are the benefits of collaborating with a micro-influencer?
Being able to build trust and transfer authority
Micro-influencers often hold authority in niche areas, which makes them ideal for
promoting products or services authentically. Their established credibility allows
brands to tap into that trust, signalling to audiences that the collaboration is both
informed and genuine.
Garner more engagement
Micro-influencers tend to have more active communities, resulting in higher-quality
interactions. Their audiences are often more loyal and engaged than those of larger
influencers. One effective way to boost engagement is through collaborative posts
that appear on both the brand’s and the influencer’s profiles.
Targeted promotions
While some micro-influencers are known for specific topics, others are local figures
with strong community ties. Partnering with them can be a powerful tactic when
running location-specific campaigns, helping you connect with a targeted and
relevant audience.
Getting the most out of your budget
Collaborating with micro-influencers is typically far more cost-effective than working
with celebrities or macro-influencers. This affordability frees up the budget for other
marketing efforts, or to reinvest back into the business.
How to approach working with an influencer
Partnering with a micro-influencer takes thoughtful planning. It’s important to ensure
the fit is right—for both your brand and the creator—before reaching out.
- Define Your Objectives and Goals
Start by identifying what you want to achieve from the campaign. Clear goals will
help guide your strategy and also make it easier to measure performance
afterwards. - Assess Alignment and Suitability – Evaluate whether the influencer’s content and persona align with your brand. Their
style should complement your vision for the campaign. If you’re unsure where to
start, use platform search tools and keywords to find creators producing content that
fits your niche. - Consider Your Offer, think about what you’re bringing to the table—whether that’s a paid partnership or gifting products/services in exchange for content. If you can’t offer some form of value, it’s unlikely the collaboration will take off.
- Create a Clear Project Brief – Outline exactly what you expect in terms of deliverables, messaging, and content format. A well-crafted brief is essential—it keeps everyone aligned and ensures thethe
output reflects your brand’s goals. - Let Their Content Shine -Authenticity is key. While it’s important to communicate your brand message, give
influencers the freedom to present it in their own voice. This personalisation deepens
trust and helps the content resonate more naturally with the audience.
