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Weekly Digital Roundup 7.1.22

January 21, 2022 Posted by Uncategorized 0 thoughts on “Weekly Digital Roundup 7.1.22”

Welcome back to the Intelligency Digital Weekly Roundup, the best place to get your news on all things digital. A new business year has begun and top companies are already starting the year off with some bold announcements, hopefully, this is a good impression for the rest of the year to follow.

-Eliot

Instagram going ahead with new feed options.

Instagram head Adam Mosseri has announced via Twitter that Instagram will receive an update in the near future to introduce three types of feeds for users to choose from, including an update to the type of post feed users are used to already used to.

Home is the first type of feed and is the one users are already using and is based on content that’s ranked algorithmically and what Instagram thinks you’re most likely to engage with. This feed will be updated by introducing more posts from accounts you don’t follow.

The Favourites feed is the next type of feed users will be able to choose from, and will have a user-curated list of content to scroll through; users will be able to choose which accounts they want to see content from. 

The final feed users will be able to choose from is the feed that users know and love, and is called the “Following” feed, this will show chronological content from accounts you follow only.

These feed changes have been long requested by users ever since chronological and following feeds were removed by Instagram, it’s currently unknown when they will be introduced but here is a screenshot of being able to choose which feed you wish to view:

An image showing the three options for Instagram feeds: Home, Following, Favorites.
Image: Instagram

The full Twitter announcement along with an explanation of why these changes are being introduced can be found below:

Meta set to remove targeting options for ‘sensitive topics’ on the 19th January.

Meta has announced that they will be removing certain targeting options for paid social campaigns related to sensitive topics and social issues on the 19th of January. Examples of sensitive topics include “health causes”, “sexual orientation”, “religious practices and groups” as well as “political beliefs, social issues, causes, organisations, and figures”. This is following a streak of removal for targeting options, as Meta also announced they will be removing redundant targeting options for campaigns too; but did not say which options these would be.

Meta had this to say about the removal

“We will be removing some Detailed Targeting options because they relate to topics people may perceive as sensitive, such as targeting options relating to causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation,”. Meta provided the following examples of targeting options that will be removed:

  • Health causes (e.g., “Lung cancer awareness”, “World Diabetes Day”, “Chemotherapy”).
  • Sexual orientation (e.g., “same-sex marriage” and “LGBT culture”).
  • Religious practices and groups (e.g., “Catholic Church” and “Jewish holidays”).
  • Political beliefs, social issues, causes, organizations and figures”

Current campaigns can continue to use the targeting options listed above until the 17th March, after this date edits for impacted campaigns will not be possible.

You can read the full blog post here: Updating Meta’s Detailed Targeting options starting January 19, 2022

An image showing an iPhone homescreen.

Google lose their top position to an unlikely competitor

Web security company Cloudflare, famous for their DNS protocol has announced in their Year in Review report that Google has been knocked down a peg and are no longer the world’s most popular domain to use. Social media site TikTok have overtaken Google.com and are now leading the race, with Google in second place.

The top ten domains as of the end of 2021 are as follows:

  1. TikTok.com
  2. Google.com
  3. Facebook.com
  4. Microsoft.com
  5. Apple.com
  6. Amazon.com
  7. Netflix.com
  8. YouTube.com
  9. Twitter.com
  10. WhatsApp.com
Tiktok home screen.

Weekly Digital Roundup 17.12.21

January 7, 2022 Posted by Uncategorized 0 thoughts on “Weekly Digital Roundup 17.12.21”

Welcome to the final digital roundup of the year, before I get into what will be mentioned in today’s post, I just want to thank our clients and readers for engaging with the roundup and giving positive feedback, as well as helping Intelligency have a very successful business year. Here’s to a very successful 2022 for not only us but for you reading this too.

Adobe announce free Creative Cloud tools

Adobe has announced a free creative suite named “Creative Cloud Express” which contains the core features of Photoshop, Illustrator, and Premiere Pro, it also comes with 1 million free stock images, thousands of templates, and social media tools (to be added later)

They advised the suite is aimed at users with little-to-no experience with Adobe suite users, described as a tool with no learning curve, they had this to say about the product:

“Creative Cloud Express draws on our decades of experience working with the creative community. It makes the core technology in our industry-leading products like Photoshop, Illustrator, and Premiere Pro available with just a few clicks — and with no learning curve.”

The suite is available on web browsers, the Microsoft store on Windows, and apps for iOS and Android.

You can read more about the creative suite here: Introducing Creative Cloud Express | Adobe

An image showing a mac and second monitor with Adobe tools displayed on the screens.

Businesses can now link Google Analytics 4 to Google Search Console

Google Search Central announced via Twitter that Google Analytics 4 and Google Search Console properties are now able to be linked.

This is great for businesses who use GA4 (Google Analytics 4) as associating it with Search Console will expand your ability to analyze search traffic and compare search data with analytics on your site, which in turn will help you get a better view of a user’s journey and identify correlations in the data.

A tweet from Google Search Central's Twitter account stating "Starting today, you can link Google Analytics 4 and Search Console properties! Check out the Assosciations page for more details"

Chrome to show prices in tab screen on mobile

Google announced on Thursday that prices will show in the tab selection screen on the Google Chrome browser for mobile devices. They also announced other features designed for mobile shopping such as Google Lens integration as well as a “Your carts” card which would be able to remind users of what’s in their carts across multiple websites.

One of the best features of being able to see the price in tabs is that if there is a price drop, the price shown in the tab screen will change accordingly on Android devices.

This is great for e-commerce websites, as studies are proving more and more website traffic comes via mobile, so if users can see the price in their tabs screen it may lead them to just buy the product rather than think whilst they refresh the page. If users can see all of their carts on one screen, it might lead them to purchase as well rather than abandon their cart due to forgetfulness.

This update is currently rolling out for Android users in the US and is expected to hit iOS in the coming weeks. It is currently unknown when this feature will be rolled out to the rest of the world.

Here’s an image of how it looks on a phone:

An image showing the shopping tab in use on Mobile.

As always, thank you for reading this week’s Digital Roundup.

Weekly Digital Roundup 9.12.21

January 7, 2022 Posted by Uncategorized 0 thoughts on “Weekly Digital Roundup 9.12.21”

Welcome back to your regularly scheduled Digital Weekly Roundup, this week’s news brings long-awaited Instagram features to light and offers some insight into URL slugs from John Mueller.

Google unveil the top searches of 2021

Google has announced the top ten trending searches of 2021 on their ‘Year in search’ mini-site featured on Google Trends and the results for the UK may surprise you. The top ten trending searches of the year across all terms are:

1) Euros
2) Premier League
3) Christian Eriksen
4) Covid vaccine
5) Prince Philip
6) Matt Hancock
7) Emma Raducanu
8) Sarah Everard
9) England vs Denmark
10) Sean Lock

They’ve also put together a video talking about the Year in Search here:

Google’s year in search 2021 video.

Instagram to bring back chronological feeds

Instagram announced via Twitter that they will bring back chronological feeds for accounts in 2022, stating they will offer the option to switch to chronological feeds or stick with the current algorithm-based feed. The full tweet reads:

“We want people to have meaningful control over their experience. We’ve been experimenting with Favorites, a way for you to decide whose posts you want to see higher up, and we’re working on another option to see posts from people you follow in chronological order.

We want to be clear that we’re creating new options — providing people with more choices so they can decide what works best for them — not switching everyone back to a chronological feed. You can expect more on this early next year!”

This was talked about in a recent senate meeting by the current head of Instagram, Adam Mosseri, when he revealed this has been in development “for months” and that they will be “targetting the first quarter of next year”

An image showing a user logging into Instagram via an iPhone,

Google update their Top Stories design for Desktop results

Google is currently rolling out an update for their Top Stories display, replacing the carousel design with an easier to read grouped design. A spokesperson for Google confirmed to Search Engine Land ” We’re always working to make it easier for people to dive into the most useful, timely articles available through Search to help them form a better understanding of the world and the topics they care about most,” The spokesperson also added “This newly launched feature is the desktop version of the Top stories experience you can already find on mobile”

Here’s a screenshot of the new look:

An image showing the new compressed Top Stories feature on Google SERPS.

John Mueller speaks out about URL Slugs

Google’s SEO spokesman John Mueller has replied to a tweet asking how important it is to have a category/topic in the URL slug for a webpage. Mueller response is that it doesn’t affect your rankings. You can see the exchange here:

John Mueller's tweet response showing a .gif of a woman saying "Zero"

As always, thank you for reading this week’s Digital Roundup.

Weekly Digital Roundup 3.12.21

December 10, 2021 Posted by Uncategorized 0 thoughts on “Weekly Digital Roundup 3.12.21”

Black Friday is finally over with until next year, but as Christmas looms Google seem to keep pumping out as many updates as they can until the new year. Welcome to this week’s Digital Roundup, this week focuses primarily on Google and their updates, with some SEO insights to boot.

Google’s November 2021 core update finishes rolling out.

Google’s controversial November core update which launched on the 17th November has finished rolling out, taking 13 days in total. SEO community reactions to this update were not positive, they felt it was unfair to roll out such a significant update at a time where businesses potentially struggling due to COVID could be affected negatively by this update as well. Reactions were especially negative due to the fact this was the fourth Core update carried out by Google this year, and whilst weaker than the others, it still had an impact on rankings.

As always, if your traffic and rankings have been affected negatively, Google’s guidance is to ask yourself this list of questions

Google Core Update tweet

Google begin rolling out their December 2021 Product Review update

I told you Google was trying to push out as many updates as they could, on the 1st December Google began to launch an update to their search algorithm related to product reviews. They said that the update is “designed to better reward” product reviews which “share in-depth research” of the reviewed product, rather than “thin content which simply summarizes a bunch of products”

The best practices which have been provided with this update are as follows:

  • Providing personal evidence for your experience of the product such as visuals, audio, or other links, to support your knowledge and reinforce the authenticity of your review.
  • Include links to multiple sellers in your revieew to give readers the option to purchase from their vendor of choice.

Google has stated it will take three weeks for the update to finish rolling out.

To read more guidance for product reviews from Google, they have a blog post full of advice here

A stock review image

Top Tips from Search Advocate John Mueller

Search Engine Journal wrote a great article compiling 57 SEO tips from Google Search Advocate John Mueller which were designed to assist marketeers in keeping their website rankings afloat. Whilst I’m not going to list all of them, some of the best tips include:

  • The quantity of backlinks don’t matter, a good quality link from a relevant website matters much more.
  • Poor visual presentation on a website can affect rankings.
  • Ranking changes can take up to a month after updating your website’s content.
  • Word count isn’t a ranking factor.
  • Spelling and Grammar are high priority.

The roundup of John Mueller’s tips, as well as an explanation, can be found in Search Engine Journal’s article.

A stock image saying "SEO"

WordPress 5.9 delayed

The release of WordPress 5.9 has been pushed back from a December 2021 release to the 25th January 2022, this is following voiced concerns from core contributors that it isn’t feasible to reach the 2021 deadline as well as a growing awareness that a failure to delay could result in “regrettable decisions” Seemingly the number of changes that needed to be introduced has overwhelmed their dev team.

The full announcement can be read on WordPress’ blog post from the 22nd of November

The top Black Friday campaigns and adverts from across the net.

November 26, 2021 Posted by Uncategorized 0 thoughts on “The top Black Friday campaigns and adverts from across the net.”

Black Friday is finally here, and as customers are getting ready to blow their November pay on Christmas goods; it’s a great opportunity to look back at creative Black Friday campaigns that have ran in the past from brands like Patagonia to Kohl’s.

Patagonia’s 2011 “Don’t Buy This Jacket” ad

In 2011, Patagonia decided to launch an advert titled “Don’t Buy This Jacket” which was actually an anti-Black Friday campaign designed to encourage consumers to reduce, recycle, and repair their clothes and items rather than buying new ones in a sale. This campaign was pushed online as well as in the New York Times. Patagonia not only managed to get a lot of positive attention with this advert, but managed to show people that they’re an ethical brand too; which leads us onto their next campaign.

An image showing the mentioned Ad campaign from Patagonia
Patagonia’s Don’t Buy This Jacket ad, credit to Patagonia for this image.

Patagonia’s ethical 2016 campaign

As I was saying, in 2016 Patagonia decided to one-up their 2011 campaign by going the extra mile; through a partnership with an organization named One Percent of the Planet, the outdoor clothing brand donated 100% of their ad campaign earnings to said charity in order to raise awareness for the environment and climate change.

This campaign reached an astonishing $10 million from sales due to this campaign, with 70% of these sales being from first time customers. It’s safe to say that this campaign made a big impact.

REI’s 2015 #OpOutside campaign

Outdoor activity and clothing brand REI caused a stir amongst marketers and consumers alike when they closed their shop for Black Friday, instead encouraging their staff and the public to spend their day in the great outdoors.

They’ve continued this trend, and display user-generated content on their website now through Instagram from photos uploaded with the hashtag #OptOutdoors.

A screenshot from REI's website
A screenshot from REI’s website

Kohl’s Twitter giveaways

American retailer Kohl’s launched a smart campaign on Twitter where they’d ask their followers to choose from 3 products they thought would end up as a ‘Top Black Friday deal’, if you tweeted the correct answer (all of them were correct) you’d be entered into a sweepstake to win a $500 gift card.

Whilst not as ethical as the campaigns and ads above, it certainly got people’s attention as the post gained a lot of traction through interaction such as replies and retweets. Seemingly, a giveaway like this is a great way to let audiences interact with you and generate new customers.

Take a look some examples from their twitter below:

A twitter screenshow showing the mentioned giveaways from Kohl's.

As always, thank you for reading this week’s special edition Digital Roundup.

Weekly Digital Roundup 19.11.21

November 22, 2021 Posted by Uncategorized 0 thoughts on “Weekly Digital Roundup 19.11.21”

Welcome to the tenth Digital Weekly roundup, giving you the best news across the week on all happenings digital, this week offered more Google updates and quality of life features from Instagram.

Google roll out November core update

Google have rolled out yet another core update on Wednesday, dubbed the ‘November 2021 Core Update’ just in time for Black Friday, websites have seen their rankings drop and their traffic affected by the update but it’s too early to tell if rankings will stabilize or not. 

Marketers and people who work in SEO have flocked to social media such as Twitter to complain about the timing of the update, stating that it will affect their potential sales to customers. Historically, Google took breaks from updating their search engine around the holiday period as a “gift to webmasters”, which was said by former Google employee Matt Cutts.

Danny Sullivan, the current Google ‘public search liaison’  has tweeted to address the concerns regarding the timing of the update:

Danny Sullivan did tweet later on in the day seeming to take on feedback regarding the timing:

If you are affected by this Google core update, unfortunately there isn’t too much you can do, however if the rankings are still low after a week or so you can look to Google’s guidance for site owners. They released a list of questions to ask yourself regarding web content which can be found here: What site owners should know about Google’s core updates

Twitter quietly announces they will stop sending users to AMP pages

Twitter have updated their AMP guidelines on their develop site to state that the site will stop sending users to AMP pages by the end of this year. Instead of sending users to AMP pages, twitter links will just send mobile users to the mobile version of a web page, which is why site owners may be seeing less traffic on any AMP pages they have.

Search engines and social media platforms are all seemingly phasing AMP out, Google also announced recently that you no longer have to have an AMP page for an article to be featured in the ‘top stories’ section of a SERP. These changes are leading site owners to ponder whether it’s still worth having an AMP version of a page, only time will tell if this hold true.

Instagram introduces the ability to delete single carousel posts

In a highly requested move, Instagram have finally allowed the ability for accounts to delete single posts within a carousel without deleting the whole post. Adam Mosseri, head of Instagram, posted a video to his account on Thursday to explain the feature and how to carry it out, which can be found here:

mosseri on Instagram: 💎 Hidden Gems 💎 Covering ✌🏼this week: – Carousel Deletion (finally!) – Rage Shake Did you know about these 💎s? Any other features you’d…

It’s quite simple to delete a post within a carousel, just do the following:

1) Find the post where you want to delete an image, press the 3 dots in the right-hand corner and select “Edit”

2) Click the rubbish bin in the left-hand corner.

3) Confirm deletion and save your edit.

Google release the top 100 holiday products for 2021.

Google have released a document on Google Drive showing the top holiday products for 2021, divided into seven categories such as “Gaming” and “Kitchen Gear”

The guide may help shoppers decide what to get their loved ones this year, and may help businesses get some last minute popular gifts in to make some quick cash before the holiday season is over.
The list can be viewed here: Google Shopping – Holiday 100 – 2021

 As always, thank you for reading this week’s digital roundup. 

Weekly Digital Roundup 12.11.21

November 12, 2021 Posted by Uncategorized 0 thoughts on “Weekly Digital Roundup 12.11.21”

Greetings, this week we have some exciting news from Google and interesting data from Sortlist in my ninth edition of the Intelligency Weekly Digital Roundup, bringing you the best digital news the week has to offer.

YouTube to remove public dislike counts

YouTube have stirred up controversy on the internet in their latest move, the company has announced they will be removing the public dislike counter from videos hosted on the site. YouTube did test this change earlier on in the year in order to protect video creators from “harassment” and to “reduce dislike attacks” 

The dislike button will not be removed from the video platform and users can still dislike a video, but it will only be used to fine-tune recommendations and give feedback to creators, as opposed to being used to “dislike attack” if you disagree with what’s being said in a video. Creators will also be able to see their like/dislike count in YouTube Studio, alongside other performance and engagement metrics. 

The feature is slowly being rolled out across the site as of 10/11. 

YouTube did upload a video explaining the decision here:

YouTube on removing dislike counts

You can read their blog post on the subject here: An update to dislikes on YouTube

Sortlist reveal the top brands with fake followers on Instagram

Sortlist, a Brussels-based curator of global agencies, have recently complied a list of the top business accounts on Instagram with fake followers; and the results may surprise you. Pizza Hut took the top spot with 30% of their 1.8 million followers being fake, which translates to 540,000 followers. KFC, Burger King, Subway, Wendy’s, and Krispy Kreme all had 28% of their followers being bots as well, in terms of the biggest quantity of fake followers however, Victoria’s Secret takes the cake with 28% of their 70.5 million followers being fake. Nike, McDonald’s, and Taco Bell fell behind at 27% of their 177.6 million, 4.2 million, and 1.5 million followers arousing bot suspicion. 

In their blog post revealing these results, Sortlist had this to say about fake followers ““Bots or fake followers on Instagram are an issue and can cause a problem with commercial value and accurate representation. Social following can have a huge monetary value to celebrities and brands, who now employ top social media agencies to maximize their number of followers, but how many of these millions of following accounts belong to a real person?”

Sortlist’s full post is available to read here: The Fake Followers Files – Which Celebs Have the Most Fake Followers?

An image depicting a robot on a digital background, meant to represent a 'Bot' mentioned in the article

Google to test new indexing protocol

Google have announced that they will be testing a new indexing protocol called IndexNow in effort to improve their sustainability, the protocol was developed and introduced by Microsoft Bing and Yandex a few weeks back. A Google spokesperson told Search Engine Land, “we take a holistic approach to sustainability at Google, including efforts to develop the most efficient and accurate index of the web.” “We have been carbon neutral since 2007 and we are on pace to be carbon-free by 2030 across both our data centers and campuses. We’re encouraged by work to make web crawling more efficient, and we will be testing the potential benefits of this protocol,”

IndexNow is a new tool which allows a website owner to ‘ping’ a search engine to inform them about any content changes on their website instantly. Search engines would know that a URL and its content has been updated, added, or deleted, allowing this to be reflected on the results page. It’s simple to implement onto any current website in order to ping Bing or Yandex, you just need to do the following:

  1. Generate a protocol supported key using the link at the bottom of this section.
  2. Host your generated key in a .txt file named with the value of the key at the root of your website
  3. Submit your URLs whenever they’re added, updated, or deleted. You can either upload one at a time or a set of URLS per API call. 

It’s unknown if this will be a permanent change or not, but if it is then it will be much easier for web developers to get their sites indexed efficiently, as well as being better for the environment. 

If you wish to learn more about the protocol, Bing’s website goes into great detail: IndexNow

Google roll out their fourth spam update of the year

Google have also rolled out their fourth Spam Update on 3/11 which finished rolling out this week, unfortunately exact details were not provided by Google on the specifics of the update. Google have stated that the automated systems introduced by these updates have combatted spam effectively and kept 99% of visits from search results spam-free. 

If you follow Google’s webmaster guidelines set out for websites, then you shouldn’t have to worry about your website and content being flagged as spam. Google’s definition of spam primarily consists of low-quality websites designed to phish for personal information, install malware, or disguise themselves as other, more reputable websites. 

The general advice for these spam updates for when you’ve dropped in rankings is to check if your website has been victim to a possible attack, as even hacked websites will be classed as spam.

An image of a fishing reel, meant to be a joke on 'Phishing' mentioned in the article.
A shopping trolley to represent Shopify.

Weekly Digital Roundup 5.11.21

November 5, 2021 Posted by Uncategorized 0 thoughts on “Weekly Digital Roundup 5.11.21”

Hello and welcome to another edition of Intelligency’s weekly digital roundup, delivering you the best digital news from the week. For this week’s edition, there is some great guidance from Google and news about Microsoft and Shopify.

Google Guidance on video embedding for websites.

Google have recently updated their best video practices search documentation to help businesses with their SEO rankings when it comes to embedded videos on a website. Google’s new advice is to create dedicated pages for each video on your site, giving them “maximum exposure”.

The document goes on to say that creators should make sure that any video is the “most prominent subject on the page” by putting the video at the top of the page as this is the most visible. If you’re worried that you might not be able to include a video in an original page, fear not, as Google clarified that it is “fine to include the same video on a dedicated page and its original page alongside other information, like a news article or product detail page” In order to obtain rich results and features such as the ‘Live badge’ and ‘Key Moments’ on videos within Google Search, Google have said this format will be required. To quote the best practices document, “some features require that type of video page, including Key Moments, the Live Badge, and other rich result formats.”

This advice, along with other SEO video best practices, guidances, and recommendations can be found here:

Video Best Practices | Google Search Central

How to get great job candidates through Google Job Postings.

On the topic of Google guidance, they have shared some tips for optimizing career listings on websites and how to improve them in a blog post on Google Search Central. The advice is to make changes to the ‘description’ field of your job posting to make it appear complete within the ‘Job listing’ section of Google Search (which is currently a beta feature).

As of now the description will only show a description of the role itself, however it does not include content such as relevant/desired qualifications or required/desired skills, so Google have advised that including this information within the description can attract ideal candidates and dissuade anyone not suited to the role. 

If you have vacancies in your business and want them to be listed on Google, there is a guide on how you can list them here: 

Learn About Job Posting Schema Markup | Google Search Central

A successful job interview.

Misrepresented data on Google Search Console

Users of Google Search Console have discovered that the Search Console has been over counting mobile Page Experience data from the 29th June to the 1st November, google confirmed this in an update to the anomaly section of their help centre; the count should now have returned to normal and reflect accurate numbers.

Here is an image of the official confirmation:

Google confirmation about Search Console.

Merchants benefiting from Shopify and Microsoft team-up

Microsoft have officially partnered with Shopify, giving merchants access to Microsoft’s data on customers via the Microsoft Channel app within Shopify. Currently exclusive to the US and Canada, merchants are able to utilize the Microsoft Audience Network and Search Network as well as being able to list their products on the Bing shopping tab and the Start Shopping tab. 

Varsha Bolar, one of Microsoft’s Program Managers, revealed that merchants using Shopify will be able to integrate a ‘Buy Now’ button to product ads and listings, but did not reveal a release date for this feature.

Microsoft and Shopify partner up

A successful partnership.
An image of an umbrella to represent umbrella companies.

Weekly Digital Roundup 22.10.21

October 22, 2021 Posted by Uncategorized 0 thoughts on “Weekly Digital Roundup 22.10.21”

Welcome to an exciting edition of Intelligency’s Digital Roundup, for this week we have updates from Facebook, Google, and Instagram.

Facebook set to rebrand company

Facebook have announced that they have plans to rebrand their company next week, Mark Zuckerberg has announced that he will announce the name change at their annual Connect conference which is taking place on the 28th October. The name change is to signify Zuckerberg’s ambition to shift Facebook away from just social media and towards the ‘Metaverse’ 

A quick video explanation on the subject from IGN.

It’s unlikely for the Facebook product name to change, but it could become a product under a new company name, just like how Instagram, Whatsapp, Oculus, and Giphy are all currently registered under Facebook. As of now, the new company name is a closely guarded secret and has not leaked to the public, unlike their research on Instagram’s detrimental effects on teenagers which whistleblower Frances Haugen leaked. You can read more about that story here: 

Facebook knew Instagram made teenage girls feel worse about themselves

Instagram introduces new ‘Collab’ feature

Instagram have released a new feature for business accounts worldwide called ‘Collabs’, this allows businesses to create feed posts or reels and tag or ‘Collab’ with another account; the feed or reel will then post under both accounts which will share insights such as view count, comments, and like count. When Instagram revealed the new tool, they stressed that the purpose is for co-authoring content, and not co-creating it, so the Collab tool should be utilized to give both accounts credit. It’s easy to create a new Collab post, all you need to do is:

  1. Start creating a post or reel
  2. Navigate to the “Tag People” button after the editing screen
  3. Select “Invite Collaborator”
  4. Search for the account you want to collaborate with, which will send them an invitation
  5. Once the invitation’s accepted, the other business account can share the post to their feed too.
An Image highlighting the Tag People button on Instagram
Click “Tag People”
An Image highlighting the Invite Collaborator button on Instagram
Click “invite collaborator”
An Image highlighting the Invite Collaborator screen on Instagram
Then choose the business account you’d like to invite to make a collaborative post with

Another update introduced more insights that could be viewed by business accounts, so you can see demographic data about audiences that see and interact with your content even if they don’t follow you, called Accounts Engaged and Accounts Reached. Accounts Engaged will show you the demographic data such as where your audience is city and country wise, and the top age ranges and genders, this is broken down into followers and non-followers. Accounts Reached meanwhile will show you the number of accounts reached and demographics for followers and non-followers, similar to Accounts Engaged. 

All of these features can be found for business accounts under ‘Insights’, as long as you have the most up-to-date Instagram app and 100 or more accounts interacted with your content over the past 7 days.

Google update Search Quality Raters Guidelines

Google updated their Search Quality Raters Guidelines on the 19th October to introduce some new simplifications, expanding on categories, and restructures to the document. The main change that has people talking is their expansion of the Your Money Your Life (YMYL) subcategory ‘Groups of people’ to include more examples, the definition has changed too and reads

“Information about or claims related to groups of people, including but not limited to those grouped on the basis of age, caste, disability, ethnicity, gender identity and expression, immigration status, nationality, race, religion, sex/gender, sexual orientation, veteran status, victims of a major violent event and their kin, or any other characteristic that is associated with systemic discrimination or marginalization”

Google introduced over 1,000 changes which in their words are “refreshing the language for clarity and updating organization” on top of this, they have reduced the 175-page document down to 172 pages. It’s important that businesses read through the PDF, as it shows what type of content and websites Google prefers to rank. You can read the document here:

General Guidelines

Facebook releases updates to support small businesses

Facebook have also announced that they will be updating their business tools in order to help support small businesses starting out on their main platform and Messenger. The first change they’re testing is the ability for customers to video and audio call a business on Messenger, so that businesses can connect with customers if they have a query, this feature is being tested with small-to-medium sized businesses. Facebook are also allowing certain small businesses to create live audio rooms which can function as a webinar, customers can join and listen in, and you can invite friends and followers to be a speaker for the event too. 

On the business side, customers can now book appointments on a small business page, which the business can then manage through their account. Facebook Business Suite has also had 5 changes made to improve the platform, the full list is as follows:

  • Desktop users can now create Instagram-only ads.
  • New insights to measure ad performance.
  • Recommendations on audience targeting.
  • Recommendations on campaign optimizations.
  • Easy access to official best practices.
An image showing the appointment feature on Facebook.
Credit: Facebook Business

When you created an ad campaign through Facebook Business suite, previously it asked you to choose from 11 goals for the ad, it now only asks you to choose from 3 which are: Automated Ads, Create an Ad, Boost Existing Content. Facebook made a blog post about the list of changes which can be read here:

New Ways for Businesses to Get Discovered and Connect with Customers This Holiday Season

Thank you for reading the latest edition of Intelligency’s Weekly Roundup.

An image which shows people in 3d glasses, it relates to the article which speaks about 3D.

Weekly Digital Roundup 15.10.21

October 15, 2021 Posted by Uncategorized 0 thoughts on “Weekly Digital Roundup 15.10.21”

It’s that time of the week again, you’ve come to the one-stop shop for all new digital news and insights. This week we’ve got exciting Intelligency news and updates on a plethora of Google changes and features.

Celebrating five years of Intelligency

Not only is this the fifth Digital Roundup article I have written, but Intelligency also celebrated their fifth anniversary on Monday with champagne and cupcakes all around. I’d like to take this opportunity to thank all of our clients, as we wouldn’t be where we are without them. Sean Walsh (Founder of Intelligency) had this to say on our Instagram:

An Instagram screenshot depicting 3 glasses of champagne to the right of a lightbox which reads "5 YEARS OF INTELLIGENCY" and to the right is an opened bottle of Champagne.
The Instagram Post

Google Search Console performance report update

Google have updated their performance reports within popular tool Google Search Console, the update doesn’t change much however it’s worth noting that it may result in an increased number of clicks and impressions appearing in the performance report; it specifically appears when you filter your report by “News” and “Good page experience” If you look back to the 13th of September on the report, you can see an annotation which has been added by Google which reads:

“Due to a logging change, you may see an increase in the number of clicks and impressions for Good Page Experience search appearance for the “News” search type filter. This change does not reflect a change in user behaviour or search results, only a change in Search Console logging.”

Here you can see a sample of data spiking within Search Console:

an Image showing spiking results on Google Search Console.
Credit to Search Engine Roundtable for this image

John Mueller speaks out about content and algorithm updates

Google’s John Mueller has recently spoken about the best ways to recover from a Google algorithm update if your rankings drop as a result. He confirmed that whilst technical fixes to the website may seem like a good solution, the relevance of a website won’t improve just by fixes alone; Mueller confirmed the best way to go about improving your rankings again is improving your website’s content rather than focussing on purely technical fixes. Mueller went on to explain core updates and content focus:

“With the core updates we don’t focus so much on just individual issues, but rather the relevance of the website overall.

And that can include things like the usability, and the ads on a page, but it’s essentially the website overall.

And usually that also means some kind of the focus of the content, the way you’re presenting things, the way you’re making it clear to users what’s behind the content. Like what the sources are, all of these things. All of that kind of plays in.”

He added that improving UX and changing everything around might offer some slight improvements, but this isn’t good enough by itself, you need to majorly improve content if rankings significantly drop. See the below.

“So just going in and changing everything around the content— I think you can probably get some improvements there.

But essentially if you really want Google to see your website as something significantly better, you probably also need to work on the content side.

… think about where might there be low quality content, where might users be confused when they go to my website— and is that confusion something we can address with technical issues? with UX changes? Or do we actually have to change some of the content that we present?”

The full video can be found here:

Spotted Search updates and tests from Google

There’s a theme emerging here as you may have seen, Google have been unleashing a rapid-fire amount of tests and updates for their platforms, and Search has been subjected to a few as well.

The first update worth talking is 3D image preview. They are rolling out small tests across Search which will start showing 3D image previews rather than a static 2D image (If you do not have a 3D image such as one that can rotate, then your product listings won’t be affected). Twitter user Saad AK managed to see this in action and posted this .gif onto Twitter:

A .gif showing a rotating 3D image SERP.
Credit: Saad AK on Twitter

This isn’t showing up for everyone yet, which means this feature is just being tested for now.

Another update worth talking about is an update for Google Search on Mobile, continuous scrolling is being implemented into the mobile app, so users don’t have to switch to the next page of results in order to carry on looking for a result they want. The “See More” button hasn’t been removed, but it will take a lot longer to get to said button. This is beneficial for publishers, as page two doesn’t get as much traffic as page one, but this may change for mobile traffic thanks to this update, we’ll see in the next months if this rings true or not.

Thank you as always for reading the latest edition of Intelligency’s Digital Roundups.