Posts by Eliot

ChatGPT Plus Launches, Google Insists To Switch To GA4, and Twitter To Stop Free API.

February 3, 2023 Posted by Uncategorized 0 thoughts on “ChatGPT Plus Launches, Google Insists To Switch To GA4, and Twitter To Stop Free API.”

Good Afternoon, and thanks for stopping by this week’s Digital Roundup.

Stay ahead of the game and stay informed of the latest trends and updates in digital marketing and social media. This week, OpenAI launched ChatGPT Plus after discussions from the other week, Google has notified companies to switch from Universal Analytics to GA4, and Twitter announced they’ll no longer support the free Twitter API.

OpenAI Launch ChatGPT Plus

An image of multiple dollar bills stacked on top of eachother in a black envelope.

The paid version of the trending AI-powered ChatGPT is finally here, but only for users in the US.

The good news is that it’s cheaper than first thought, as some media outlets reported it could cost $42 a month. If a user subscribes, it will only cost them $20 a month.

OpenAI will send an invite to users who signed up to the waitlist “over the coming weeks”.

What are the benefits of ChatGPT Plus?

Paid users of ChatGPT Plus will have three main benefits:

  • Access to ChatGPT in peak times.
  • Faster response times for prompts.
  • Early access to new features.

Stick with us for more updates about ChatGPT Plus, such as when it comes to the UK.

ChatGPT has several uses for anyone who works in Search Marketing or PPC, it can help give inspiration for content or assist with day-to-day duties.

Here’s an article about how to get the most from it.

Google Stresses Businesses To Switch To GA4

An image of the word "Analytics" written on a greenboard with colouring pencils below it representing a positive bar chart.

This week, Google notified companies who still use Universal Analytics to switch to Google Analytics 4. This is because Universal Analytics will be “Sunsetted” on the 1st of July.

Google’s email says that if your website doesn’t have a GA4 property set up by March, Google will set one up for you with some basic settings. You can opt out of this if you want to.

What Google Has Said

The full email from Google reads


Universal Analytics standard properties will stop processing data on July 1, 2023. To maximize historical data and to ensure that Google Analytics 4 (GA4) meets your specific needs, we recommend you make the switch to Google Analytics 4 now. This will give you the opportunity to customize the setup including using the latest site tag. For any customer who does not set up a GA4 property with basic settings, starting in March, we will configure one with a few basic settings consistent with the existing Universal Analytics property; this includes certain conversion events, Google Ads links, and existing website tags.

For Universal Analytics customers whose websites are tagged with gtag.js or analytics.js (including through tag management systems like Google Tag Manager), we will create a connected site tag that will reuse existing tags when possible to send traffic to the new GA4 property. If you do not wish to have a GA4 property created and configured based on your Universal Analytics property and existing tags, you may opt-out.”

You may also see a yellow bar at the top of the universal analytics homepage, basically summarising the above.

Why it’s important to switch

It’s important to switch to GA4 sooner rather than later in order to maximise historical data collection. GA4 also comes with the latest analytics capabilities and features.

By allowing Google to create a property with basic settings, it may not have all the settings that you need. So to ensure that the data that’s collected is accurate, you should set up your own GA4 property.

Twitter To Stop Supporting Free API

An image of a red fox sitting on the ground staring at the camera.

Twitter announced on the 2nd of February that from the 9th, they would no longer support free access to the Twitter API. Instead of free access, developers will need to shut down their progress or pay to access public data.

This announcement was much to the shock of developers and companies using Twitter API, as it has come out of nowhere. Pricing structures have not been announced as of yet, and barely any details have been shared, according to Twitter, more details will come next week.

Digital News outlet The Verge reported that thousands of small developers will shut down free tools such as Thread Reader. This will inevitably impact the hundreds of thousands of users using those tools to maximise Twitter engagement.

Tom Coates, a developer and entrepreneur, criticised Twitter, stating:

“it is not unreasonable to want to find a way to charge those developers who extract more value than they contribute”

“one week’s notice and no indication of pricing shows Twitter is chaotic and unreliable. No one’s going to build a business on that.”

Thread Reader App, whose tool makes threads more easily read, posted that they wanted more transparency from Twitter. However, like other developers, they’re now waiting for price details for basic API tiers.

Forbes called out Twitter’s decision to remove free access to the API, saying it’s a “cash grab” that will make Twitter less enjoyable. Fun bots such as Foxes every hour will go away too.

We will have to wait and see how this affects Twitter in the future, so watch this space.

Twitter Rolls Out Search Keyword Ads, Google Update Image SEO Best Practice, and Tease Their Own Chatbot.

January 27, 2023 Posted by Uncategorized 0 thoughts on “Twitter Rolls Out Search Keyword Ads, Google Update Image SEO Best Practice, and Tease Their Own Chatbot.”

Good Afternoon, and welcome to the Intelligency Digital Roundup.

This week, Twitter rolled out a new feature for advertisers, Google updated their Image SEO best practices, and the company also teased their new products for this year, including a potential ChatGPT competitor.

Let’s get straight into the news.

Twitter Rolls Out Search Keywords for Advertisers.

Twitter has begun to roll out an ad unit for the platform named Search Keywords. Search Keywords allow advertisers to pay for tweets to appear at the top of search results for keywords.

This is similar to the feature that allows a business to pay for their tweet to appear in feeds, but it appears in search results instead.

Advertisers will now be able to reach a wider audience than they originally could.

Once an advertiser logs into Twitter Ads, they’ll be able to see Search Keyword Ads as a new campaign objective. Twitter outlined the new feature below.:

The aim of the objective is to drive traffic to a business’ website.

The campaign objective is unique in that unless a user is actively searching for the keywords in the ad, it won’t appear. So the users you get seeing the ad will be a user who is more likely to convert.

Twitter plans to flesh out Search Keyword Ads to additional objectives in the future.

Like other ads and promoted tweets, Search Keyword Ads will keep the promoted label so users can identify that it’s promoted.

This new campaign objective may be a move by Twitter to generate more ad revenue; as advertisers dropped out of the platform after Elon Musk began to make controversial changes to the platform.

Ad spending on Twitter dropped by 71% as of December 2022.

Google Update Image SEO Best Practices

An image of a tablet with the Google homepage displayed.

This week, Google made some fresh changes to two of its SEO help documents. Specific changes included outlining that title and link elements are vital for RSS Feed Follow for Google Discover. Another change to the document stated that the company parses .img elements, including in other elements.

RSS Feed Follow

RSS Guidance was written in the Get On Discover documentation, there’s a new line under the section “Feed Guidelines” which reads:

“The most important content for the Follow feature is your feed <title> element and your per item <link> elements. Make sure your feed includes these elements.”

Google is basically saying if you want to get the most out of users following your RSS feed on chrome, include the title and link elements.

Image SEO Best Practices

The Image SEO Best Practices was clarified to state that <img> elements are parsed, including when the <img> element is enclosed in another element such as <picture> elements. This applies when images are indexed by Google:

“Using semantic HTML markup helps crawlers find and process images. Google parses the HTML elements (even when they’re enclosed in other elements such as elements) in your pages to index images, but doesn’t index CSS images.”

It’s important if you’re optimising for SEO or using Follow for Google Chrome to keep up to date with these changes so that you’re not hampering your own website.

Google To Debut Chatbot In 2023

As revealed by the New York Times, Google is set to demonstrate a version of Google with Chatbot features later this year.

ChatGPT has garnered discussion over the past two months, and Microsoft may even incorporate it into Bing. As a result of this, SEO experts are wondering how it may look in the future. Businesses already believe that snippets steal traffic, imagine if Google can answer something before you even click a search result.

Google’s CEO Sundar Pichai initiated “Code Red” in December following ChatGPT’s release. Pichai reportedly sees it as a threat to the business.

Larry Page and Sergey Brin, the two who founded Google, have been having several meetings about AI Product Strategy, This is the first reported involvement they’ve had with the company since they left, according to The Times.

An image of a laptop with some code displayed on the screen.

The Times stated the below:

Google now intends to unveil more than 20 new products and demonstrate a version of its search engine with chatbot features this year, according to a slide presentation reviewed by The New York Times and two people with knowledge of the plans who were not authorized to discuss them.

Google’s three priorities for the Chatbot:

  • Getting facts right
  • Ensuring Safety
  • Removing misinformation

Watch this space, as I suspect this will get interesting later on in the year.

ChatGPT Monetisation Discussions, Googe Cloud Launches New AI Tools, and John Mueller on HTML.

January 12, 2023 Posted by Uncategorized 0 thoughts on “ChatGPT Monetisation Discussions, Googe Cloud Launches New AI Tools, and John Mueller on HTML.”

Good Afternoon, and welcome to another edition of the Intelligency Digital Roundup.

This week, ChatGPT’s been all the rage, and monetisation may be introduced. As well as this, we’re covering Google Cloud’s new AI Tools and where John Mueller has recommended HTML headers be placed.

Let’s dive right in!

ChatGPT May Introduce A Paid Version

A closeup image of some hard drives in a server.

OpenAI, the creators of the popular tool ChatGPT has stated that a paid or ‘pro version’ may have to be introduced.

The announcement was on the Discord server, and the creators stated that the pro version would be faster as well as more reliable.

The full list of benefits also includes:

  • No blackout periods
  • Faster responses to prompts
  • At least 2X the regular daily limit of messages

Even though Microsoft may be planning to invest $10 Billion into the tool, it would be a further way to keep it running and support future updates.

The discord announcement wasn’t an official one, so no prices have been unveiled or any release dates just yet.

Here’s everything we know from the Discord messages.

What we know about ChatGPT Pro

Although there’s no official announcement, we can gather that OpenAI wants to monetise ChatGPT.

The message reads:

“We’re starting to think about how to monetize ChatGPT (early thinking, nothing official to share yet). Our goal is to continue improving and maintaining the service, and monetization is one way we’re considering to ensure its long-term viability. We’re interested in chatting with some folks for ~15 min to get some early feedback. If you’re interested in chatting, please fill out this form (takes ~10 min to fill out).”

The announcement has a link to a waitlist, where you can sign up to test ChatGPT Professional.

The waitlist asks you how you’d use the tool and how much you’d be willing to pay.

You’ll be notified individually if selected for the ChatGPT Professional pilot.

“If you are selected, we’ll reach out to you to set up a payment process and a pilot. Please keep in mind that this is an early experimental program that is subject to change, and we are not making paid pro access generally available at this time.”

Although anyone can sign up for the waitlist, only selected entries will go to the next stage.

Please stick with us to see the future of ChatGPT Professional.

Google Cloud Launches New AI Tools

An image of some clouds to represent Google Cloid.

Google Cloud has launched four new AI tools which help customers have a smoother journey whilst shopping online. The tools will also assist e-commerce sites with managing inventory.

Google’s new tools are:

  • A personalized search and browsing experience for e-commerce sites.
  • An AI-powered solution for checking in-store shelves.
  • An AI-driven product recommendation system.
  • A tool that uses machine learning to arrange products on websites.

Here is some more information about each tool.

Personalised Search and Browsing

The first AI-based tool provides a new level of personalisation for customers when they’re searching and browsing your e-commerce site.

The new technology enhances the existing retail search solution to create a fluid online shopping journey.

A customer’s preferences can be analysed through their behaviour on-site, for instance, by what items they view.

By analysing the behaviour of a customer, it can adjust search queries and prioritise which products it thinks a customer will be most interested in.

Please note: Behaviour analysis is restricted to your site, and not through the customer’s Google activity.

Product Sorting

This feature uses advanced machine learning to optimise product sorting when a customer selects a filter or category.

In the past, e-commerce sites arranged products by either category best sellers, or by season.

But the new tool from Google uses historical data to enhance the sorting process to increase the chances of a sale.

Product Recommendations

The product recommendation tool allows further personalisation of an e-commerce site for a customer.

Page-level optimisation, a new feature, allows your site to recommend products which are displayed to individual shoppers.

This can increase sales and make customers more engaged.

Revenue optimisation offers varied and effective recommendations through multiple considerations.

Shelf Checking

Another AI solution offered by Google cloud checks shelves to aid retailers to identify products of all types at scale. This is solely through visual and text features.

The data is translated into actionable insights to improve product availability, increase visibility, and identify restocks.

This is the only technology which is still in preview, but will soon be available globally.

Apart from Shelf Checking, these new tools are all available on Google Cloud as of today.

John Mueller on HTML Headers and Javascript

An image of some old script to represent JAvascript.

Google Search Advocate John Mueller has spoken out about where Javascript should go in relation to HTML headers.

The advice was shared on a Reddit thread when a user asked whether or not where HTML is placed could cause an SEO issue.

Mueller stated that it can cause issues, so it’s important to make sure your header is in the right place. If your HTML code doesn’t appear at the top of a page, then it can cause issues for SEO.

The <head> section of the HTML document should be at the top of the page. This allows Google to read the site properly.

Any Javascript on the document should be below the HTML headers.

You can use the rendering tool on Google Search Console to ensure that Javascript doesn’t interfere.

“The html headers (<head>) should be pretty much on top. I’d move any JS to below the HTML headers, and check with the rendering tool in search console that the JS doesn’t mess up the section.”

-John Mueller

But the main content’s placement isn’t too important, just ensure the <head> section is clean and organised.

“For the content it doesn’t matter as much, but since the head stuff is for machine-readable information that’s verified to be in a specific part of the page, it really needs to be clean on top.

Down with JavaScript! (in the <head>)”

-John Mueller

Javascript should always be placed near the closing </body> tag because otherwise, it can delay the rendering process for a webpage.

If placed at the bottom, the HTML can be rendered first, so a user can see the content of a page whilst the script loads in the background.

Instagram’s 2023 goals, Twitter to add view counts, and Bing to incorporate ChatGPT.

January 6, 2023 Posted by Uncategorized 0 thoughts on “Instagram’s 2023 goals, Twitter to add view counts, and Bing to incorporate ChatGPT.”

Good Afternoon and welcome to the first Intelligency Digital Roundup of 2023!

I hope you all had a happy holiday and a great new year, but it’s time to get back to giving you the marketing news you need to know!

This week, Instagram’s Adam Mosseri laid out their three goals for 2023, Twitter announced that they’ll be adding public view counts, and Microsoft announced a great new Bing feature.

Let’s dive into the stories.

Instagram’s 3 priorities for 2023

A close up image of an iPhone with the Instagram app attached.

Adam Mosseri, chief of Instagram, has listed the company’s priorities for 2023. Mosseri stated that the priorities focus on making new connections as well as amplifying content distribution.

Mosseri’s vision for this year is to focus on bringing people together over the things that they love.

In order to do that, Instagram is going to focus on:

  • Inspiring creativity
  • Discovering new things
  • Sparking connections.

Here’s some more about each.

Inspiring creativity

The platform aims to continue to bring people together over content that they love. Mosseri outlined that this is something that the platform has done in the past, and will continue doing in 2023.

Discovering new things

Instagram will assist users in finding new photo and video content that they’ll be interested in. The platform aims to show new photos, videos, recommended content, and new content creators from outside of the typical user networks.

Mosseri stated “Instagram should be a place where you discover amazing things every time you use it”

Sparking connections

Finally, the third priority is to push users to connect through the content that they find on the app. The platform will promote interactive, conversation-starting content rather than just content which can be consumed and passed over.

Watch Mosseri’s Instagram announcement below by clicking on the image.

A screenshot from Adam Mosseri's Instatgram account, called the "2023 lookahead"

Twitter to add public view counts to tweets.

Controversial Twitter CEO Elon Musk has announced that Twitter will display view counts on tweets, to allow users more insight into the reach of another user’s content.

Impressions (or view counts) were previously only available to the publishing account.

The only exception to this were videos, which displayed view counts.

The view count is shown under the tweet, and updates in real-time.

The goal for view counts was to make the platform appear more active and to also give users a better understanding of a piece of content’s impact and reach.

Musk believes that this may encourage more users to join and publish content on Twitter.

For brands, content creators, and businesses, this will be a helpful analytics tool by allowing measurement of engagement for sponsored content.

This new feature has the potential to expose accounts which artificially inflate their engagement and follower numbers as well.

We’ll come to know in time if this new feature lives up to Musk’s standards.

Microsoft plans to implement ChatGPT into Bing

Our last piece of news is regarding Microsoft, which may be planning to implement OpenAI’s ChatGPT into Bing Search in Q1 or Q2 of this year.

The news comes from The Information, whose article states that the company will likely be adding AI-powered Q&A services to Bing.

What is ChatGPT?

ChatGPT is an AI-powered chatbot that launched in November 2022, it can fulfil all manners of requests from “Who was Macbeth?” to “How do I post an Instagram video into WordPress?”.

The tool has become incredibly popular and everyone from SEOs to students is using it.

Here’s a video explaining more:

What is ChatGPT? OpenAI’s Chat GPT Explained

The report in question

The report from The Information stated:

Microsoft could soon get a return on its $1 billion investment in OpenAI, creator of the ChatGPT chatbot, which gives humanlike text answers to questions. Microsoft is preparing to launch a version of its Bing search engine that uses the artificial intelligence behind ChatGPT to answer some search queries rather than just showing a list of links, according to two people with direct knowledge of the plans. Microsoft hopes the new feature, which could launch before the end of March, will help it outflank Google, its much bigger search rival.

I don’t think this feature would be a Google killer, but I do think it will revolutionise Bing into being a platform that more people use.

It’s important to be aware of new features like this as a marketer because it can change and redirect search behaviour.

ChatGPT has the potential to change the way that websites are designed in the future, as well as how websites are crawled, indexed, and ranked.

Watch this space for further updates.

Google Roll Out A New Helpful Content Update, Instagram Roll Out New Reel Templates, and Meta May Remove News From Platforms.

December 20, 2022 Posted by Uncategorized 0 thoughts on “Google Roll Out A New Helpful Content Update, Instagram Roll Out New Reel Templates, and Meta May Remove News From Platforms.”

Good Afternoon, and welcome to the final Digital Roundup of the year!

I’ve gathered the best stories from the past couple of weeks for a mega roundup before we finish for Christmas.

Google rolled out a new helpful content update, Meta has stated they may consider removing news articles from their platforms, and Instagram has created a year-in-review Reels template.

Let’s learn some more about each story to round out the new year.

Google Roll Out December 2022 Helpful Content Update

An image of a laptop with Google Search on it.

Google began to roll out a new Helpful Content update on the 5th of December 2022, with the intent of expanding upon the original Helpful Content update back in August.

The company announced the update via Twitter and stated:

“The Dec. 2022 helpful content update was released Dec. 5, starting to become more visible today & will take about two weeks to fully roll out. It improves our classifier & works across content globally in all languages. Our help page explains more.”

The Helpful Content system rewards web pages which have been created to help users, over pages designed for search engines. Web pages are rewarded through positive ranking as long as they offer a unique value.

This update has expanded the Helpful Content System to all languages, but not too many specific details have been provided.

If your site was negatively affected by the last update, as long as you’ve tried to rectify that, then your rankings may improve as a result of this one.

On the other hand, if your site wasn’t affected by the last update, there’s always a chance that this could change with this December update.

The first Helpful Content update in August was called too “quiet” by marketers. Did Google change this in the December update? Only time will tell.

We’ll see within two weeks how the update has changed Google, for better or worse.

New Instagram Year-In-Review Templates

Instagram has released four new Reels templates to help users and pages celebrate their year on Instagram.

The templates are narrated and can act as a recap or celebration of your business or page. They’re more interesting than the traditional top 9 photos or videos that Instagram used to compile.

These new templates show that Instagram is prioritising short-form videos rather than traditional photo posts.

Here’s how to create your 2022 highlight reel.

How to create your 2022 highlight reel

Creating your 2022 Highlight Reel is easy, you can select from 3 to 14 photos and or videos to show off. Once selected, Instagram will do the hard part for you and create the Reel.

You can select from various celebrity voiceovers for the video, including Bad Bunny, DJ Khaled, Badshah, and Priah Ferguson.

Your selected voiceover uses phrases or statements that can apply to any piece of content.

You’ll select the timestamps to insert your page’s content into, to ensure it lines up with the voiceover.

If you’re unfamiliar with creating a Reel or using a template, you’ll need to do the following:

Select Reels which is the middle button in the bottom navigation bar.

The Reels button in the navigation bar.

Tap the camera in the top right corner.

The camera icon in the top right hand corner.

Choose the templates option from the bottom of the screen.

The templates option highlighted.

Choose your Reel recap template from the available options.

A selected Reel Recap template.

Select your desired photos or videos.

Selecting images to use in the Reel.

Tap Next to preview the Reel.

The highlighted Next button.

If you’re happy, post it!

That’s it, easy as counting to three!

Meta May Consider Removing News Articles From Its Platforms

Meta’s policy communications director Andy Stone has stated that Meta may remove articles from its platforms in response to a new US Bill being proposed.

The JCPA (Journalism Competition and Preservation Act) allows U.S. publishers and news outlets to negotiate with social media sites. Publishers or news sites could negotiate for revenue-sharing deals instead of being on a site like Facebook for free.

JCPA benefits US-based news outlets because it applies to both local and national publishers.

Under the system already in place, a news outlet can already negotiate, but it’s only one-on-one deals rather than a group. The current system doesn’t allow for much leverage.

However, the JCPA allows news outlets to make a deal as a group, providing much-needed leverage against social media giants like Meta.

But Meta is not interested in the negotiations if the bill passes, as it believes that exposure and traffic are enough.

Andy Stone stated the following on Twitter:

“If Congress passes an ill-considered journalism bill as part of national security legislation, we will be forced to consider removing news from our platform altogether rather than submit to government-mandated negotiations that unfairly disregard any value we provide to news outlets through increased traffic and subscriptions.”

Stone continued

“The Journalism Competition and Preservation Act fails to recognize the key fact: publishers and broadcasters put their content on our platform themselves because it benefits their bottom line – not the other way around.”

Stone concluded his argument by saying

“No company should be forced to pay for content users don’t want to see and that’s not a meaningful source of revenue. Put simply: the government creating a cartel-like entity which requires one private company to subsidize other private entities is a terrible precedent for all American businesses.”

What this means for Meta

A stack of newspapers bundled together.

If the JCPA bill passes and Meta followed through with its threat, it could severely impact US-based publishers. But on the other hand, Meta hasn’t focused on the news that much recently.

Facebook used to equally share posts from friends and family as well as from pages, but that changed in 2016. In 2016, a change was made to prioritise family or friends’ posts.

There were talks of a Facebook News section, where news from publishers would be stored. But that idea was put on the back burner for the company.

You can stay tuned with us to find out what Meta decides to do in the future.

Google Help Out Searches In Cost Of Living Crisis

Google has announced that they’re helping searchers find valuable information in this cost-of-living crisis a lot of the world is going through.

Statistics released by the company show that searches for “Cost of living” are at an all-time high.

“It can be complicated to understand the benefits that may be available for you.

That’s why we have updated our search experience to make it easier to find everything you need to know about programs like Medicare, Medicaid and Children’s Health Insurance Program (CHIP).”

A year on year graph for the cost of living topic with an inclining trend.
Source: Google

Here’s an overview of how Google is helping searchers.

Finding information about benefits

Google will display more relevant resources for search queries such as:

  • How to apply for universal credit
  • What are disabled benefits
  • How to get financial aid

Google will show detailed information or link to the most relevant page it can find. Here’s how it looks for “How to apply for universal credit”

A screenshot of how Google looks when you search "how to apply for universal credit"

Food assistance

As food bank usage is high and the terms “food banks and pantries” are up 20% year on year for search, Google is helping users when it comes to them.

Google will show you the nearest foodbank to you, and link you to their website as well as it’s location on Maps.

Here’s an example:

A screenshot of how Google looks when you search "food banks"

As always, thanks for reading this week’s roundup, and have a great holiday break!

What You Need To Know About Twitter 2.0, New LinkedIn Page Features, And Google Speak About Splitting Page Content

December 2, 2022 Posted by Uncategorized 0 thoughts on “What You Need To Know About Twitter 2.0, New LinkedIn Page Features, And Google Speak About Splitting Page Content”

Good afternoon, and welcome to the first digital roundup for December!

This week, we’re covering how Twitter may change in the future, the new LinkedIn features for pages, and Google’s answer about whether or not you should split page content.

Elon Musk’s Vision For Twitter 2.0

Twitter’s new CEO Elon Musk has already been making radical new changes to the social media platform such as hiring prolific hacker George Hotz.

However, he’s now shared how he envisions Twitter 2.0 by sharing six ways he’s planning to turn Twitter into an “everything app” such as longer tweets, user-to-user payments, and encryption for DMs.

The changes were announced by a series of slides prefaced with “Twitter 2.0”.

The slides revealed the following goals/changes:

  • Advertising as Entertainment
  • Video
  • Longform Tweets
  • Encrypted DMs
  • Relaunch Blue Verified
  • User-to-user payments

The slides didn’t really have much content, but going by what’s on each slide, some information can be shared! Let’s learn a bit more about Twitter 2.0.

Advertising as Entertainment

One of Musk’s plans is to make advertising on the platform more entertaining to users. He shared an example of an ad from the streaming platform HBO Max which read like a quiz from Buzzfeed:

A Twitter Slide that reads Advertising as entertainment and features an image of a mobile to the right of it.
Source: Elon Musk

The copy on the ad reads:

“Are you Targaryan, Valeryon, or Hightower?

Like this tweet and I’ll analyze your profile so you know which house you belong to and what role you would have in the world of #LaCasaDelDragon.”

The context on the copy refers to the latest hit HBO show House Of The Dragon.

Twitter wants to generate meaningful engagement through advertising, which could be an effective method of brand awareness advertising.


This slide only contained placeholder text and the word “Video” so there isn’t much room for speculation.

A Twitter Slide that reads Video and features an image of a mobile to the right of it.
Source: Elon Musk

However, we can insinuate that Musk wants to improve Twitter’s video features. Potentially by competing with YouTube or TikTok by bringing back short-form video, based on this tweet from earlier on:

Longform Tweets

A Twitter Slide that reads Longform tweets and features an image of a mobile to the right of it.
Source: Elon Musk

Musk also wants to integrate long-form tweets onto the platform.

Encrypted DMs

A fairly self-explanatory feature.

A Twitter Slide that reads Encrypted DMs and features an image of a mobile to the right of it.

The goal behind this feature is to make Twitter users’ DMs safer. Encryption for DMs is becoming the norm for social media, Meta introduced this feature back in January.

Relaunching Blue Verified

Twitter will be relaunching blue tick certification again, but this time with the following new features:

  • A blue ‘verified’ checkmark
  • Priority placement at the top of replies, mentions, and search results
  • See 50% fewer ads
  • Upload longer videos
  • Get early access to new features

The price will temporarily stay at $7.99 but may be increased in the future.

User-to-user payments

The last feature that Musk teased was the ability for users to make payments to each other. He plans to make Twitter into a digital marketplace where users can purchase content from one another.

For instance, a creator could sell an instructional video at a price the creator thinks is fair.

We currently don’t know when any of these features will be implemented, but once we know, you can find out here!

LinkedIn’s 3 New Features

LinkedIn has announced 3 new changes coming to pages in the near future:

  • Product Pages
  • Competitor analytics dashboard
  • Newsletter subscriber generation

Let’s learn a bit more about each.

An image of a mobile with the facebook, instagram, linkedin, safari, google maps, and twitter icons displayed.

Product Pages

A business’ products can now be found through an in-platform search on LinkedIn. A user can filter by product, company, or category to discover whatever they’re looking for.

A page can utilise product highlights to showcase specific product content and direct interested members to key details and conversations.

Competitor analytics dashboard

The LinkedIn Pages Competitor Analytics dashboard is now available on desktop and mobile, the tool can help a business to see what competitors are doing. You can now:

  • Track metrics such as follower growth, posts, and content engagement.
  • See which of your competitor’s content is trending.

Newsletter subscriber generation

LinkedIn Newsletters will allow a page to publish periodic articles and build a subscriber base via a one-time notification to your Page followers and ongoing notifications to your Newsletter subscribers.

Google Answer Whether Or Not Splitting Page Content Will Create Thin Content

In the latest Google Search Hours video, an employee named Lizzi Sassman answered a query regarding thin content and its misconceptions.

An image of an opened book.

What is thin content?

Thin content is content that doesn’t add any value to a page. Such as a cookie-cutter page which doesn’t differ from another page. Or a site page which is copied from another site’s page.

Google’s product review updates typically weed out review sites with only a review summary, because it sees it as thin content, and therefore unhelpful.

So you need originality, detailed, and helpful content to not have your content classed as thin content.

A doorway page is an example of thin content, it’s a page that’s designed to rank for specific keywords.

Would a short content page be classed as thin content?

The person who asked the question wondered if splitting one long article into other shorter articles would be classed as thin content.

The question specifically asked:

“Would it be considered thin content if an article covering a lengthy topic was broken down into smaller articles and interlinked?”

Sassman answered:

“Well, it’s hard to know without looking at that content.

But word count alone is not indicative of thin content.

These are two perfectly legitimate approaches: it can be good to have a thorough article that deeply explores a topic, and it can be equally just as good to break it up into easier to understand topics.

It really depends on the topic and the content on that page, and you know your audience best.

So I would focus on what’s most helpful to your users and that you’re providing sufficient value on each page for whatever the topic might be.”

The person who asked the question may have been talking about pagination, where you split one long article across multiple interlinked pages, such as going onto page 2.

Pagination is fine for your SEO and won’t negatively affect rankings.

You can watch the video below to see the full Q&A session:

Twitter Hires A Hacker To Fix Search, Another New TikTok Small Business Tool, and Google’s Guide To Ranking Systems.

November 25, 2022 Posted by Uncategorized 0 thoughts on “Twitter Hires A Hacker To Fix Search, Another New TikTok Small Business Tool, and Google’s Guide To Ranking Systems.”

Good afternoon, and welcome to the last roundup of November!

This week’s stories cover how Elon Musk recruited a long-time critic of his to fix Twitter Search, how TikTok are helping out small businesses yet again, and Google’s guide to ranking updates vs ranking systems.

Elon Musk Hires A Prolific Hacker To Fix Twitter Search

Twitter’s current CEO Elon Musk has set their eyes on enhancing Twitter’s search bar. This week, he recruited George Hotz, a long-time critic of Musk who also serves as a hacker.

During a 12-week internship, Hotz will aim to “fix” Twitter Search and include new features. One such promised feature is being able to search within liked tweets.

Hotz was the first person ever to jailbreak an iPhone, so they have the background of bringing new features to an existing product or platform.

What’s ironic is that Hotz was actually a long-time critic of Musk, proclaiming that he could develop a better system for self-driving cars than Tesla can.

Hotz reached out to Musk on Twitter and volunteered for an internship, at the expense of the company covering the costs of living in San Francisco. From the tweet chain, it seems like Musk has agreed to these terms.

As of now, Hotz is tweeting his journey of how he’s improving search and adding common features which have been requested from users for a long time.

Which new features though?

One long-requested feature is actually just the search delivering relevant results based on a broad match of words rather than exact words.

As well as this, Hotz is trying to source ideas from users for how to deliver contextual autocomplete results when a user types “from:” into Twitter search.

Another change Hotz wants to make is removing the annoying sign-up/in prompt that appears after scrolling through Twitter if you aren’t logged in.

After removing the prompt, Hotz plans to implement searching within liked tweets.

Beyond the above changes, it’s unclear how Hotz will “fix” Twitter search. However, if they’re documenting the journey through tweets, it’s likely it will become clear as time goes on.

A New Tool To Gain Audience Insight From TikTok

TikTok has rolled out a new business tool which lets a business gain insight into its audiences, with the intent of helping to plan organic and paid content.

The tool can be found in TikTok Ads Manager, however, it’s free to use and you don’t need to have paid for an ad to use it.

The insight can help to plan organic and paid content due to the data that’s available because it’s based on users from across all of TikTok. The data will let you see user behaviours, interests, and demographics.

You can also see which hashtags are popular with your audience so you can incorporate them to boost engagement.

Filters allow you to define your own audience or filter information as well.

Here’s some more info about the data from TikTok Audience Insights.

TikTok Audience Insights

Audience Insights is available to use through the TikTok Ads Manager, and delivers aggregated information from users who have been active in the last 30 days.

To access the tool:

  1. Login to Ads Manager
  2. Select “Reporting” from the top navigation bar.
  3. Click “Audience Insights
A screenshot showing the TikTok Ads Manager dashboard withg age and country graphs. An arrow points towards the filters.
Credit: TikTok

Defining An Audience

By using the menu on the left, you can define your audience by using custom filters or segments such as:

  • Locations
  • Languages
  • Demographics
  • Interests & Behaviors – includes the optional sub-filters:
    • Ad Interest Categories
    • Video Interactions
    • Creator Interactions:
    • Hashtag Interactions
  • Devices

Audience Overview

After defining an audience, you’ll see the audience overview tab:

An image of the same dashboard for TikTok but an arrow points to audience overview.
Credit: TikTok

The Audience Overview tab shows you easily readable graphs and charts displaying the following data for your audience:

  • Age
  • Gender
  • Country
  • State
  • Device OS
  • Device Prices (USD): Device price is only available in USD.
  • Top 10 interests
  • Bottom 10 interests

Audience Interests

There’s also a tab which shows your audience’s interests to see what type of content they engage with:

An image of the ad interest categories screen,
Credit: TikTok

You can see the top ten hashtags a user engages with, and the ad categories they engage with.

You can also export the data to an Excel spreadsheet with the “Export All” button in the top right-hand corner.

TikTok is currently releasing quite a lot of tools and resources for small businesses, which advertisers and marketers are appreciating.

Google’s Guide To Ranking Systems

Google has published a new guide to the current ranking systems the company use for websites and content, and the ranking systems they’ve sunsetted in the past.

The aim is to keep SEO’ers and marketers informed about terminology, ranking systems compared to ranking updates, and which ones are current or retired.

A ranking system constantly runs in the background, but an update is a one-time change to a system.

For instance, the product review system constantly runs in the background when Google delivers you a search result based on product reviews, but updates help to improve it.

Here’s more about the Google guide to ranking systems.

An image of an ipad with the Google home screen on, there's a keyboard below the iPad.

The Current Ranking Systems

Here are the current ranking systems Google use:

  • BERT
  • Crisis information systems
  • Deduplication systems
  • Exact match domain system
  • Freshness systems
  • Helpful content system
  • Link analysis systems and PageRank
  • Local news systems
  • MUM
  • Neural matching
  • Original content systems
  • Removal-based demotion systems
  • Page experience system
  • Passage ranking system
  • Product reviews system
  • RankBrain
  • Reliable information systems
  • Site diversity system
  • Spam detection systems

Sunsetted Google Ranking Systems

The ranking systems that Google don’t use anymore are:

  • Hummingbird
  • Mobile-Friendly ranking system
  • Page speed system
  • Panda system
  • Penguin system
  • Secure sites system

If you want to learn more information about the above ranking systems, Google’s guide explains each one in detail.

As always, thank you for reading this week’s digital roundup!

New Google Local Search and Shopping Features, Small Business Resources From TikTok, and Meta Offer New Placement For Instagram Ads.

November 18, 2022 Posted by Uncategorized 0 thoughts on “New Google Local Search and Shopping Features, Small Business Resources From TikTok, and Meta Offer New Placement For Instagram Ads.”

Good Afternoon, welcome back to the Intelligency digital roundup, bringing you all the latest marketing news from across the internet.

This week, you can learn about the new Local Search features from Google, how it’s easier to get your products on Google’s shopping tab, TikTok’s further support for small businesses, and the place where you can put an ad on Instagram.

New Local Search features from Google

An image of a woman holding a magnifying glass.

Google has recently begun to roll out new local search features for users that were teased earlier in the year, one big feature being the ability to search your surroundings just using the camera on your phone.

The features that are being rolled out were first teased at Google’s Search On conference in September with excitement from the speakers.

Here’s an overview of everything that’s rolling out.

Search With Live View

From next week, a user will be able to scan their surroundings through Google Maps Live View. Live View will be released in London, LA, New York, San Francisco, Paris, and Tokyo on both android and iOS.

An image of a phone screen displaying Google Maps Live View.
Credit: Google

Search With Live View utilises your phone’s camera to scan and find information about your surroundings using information that’s on Google Maps and Google My Business. You can find out if somewhere is open, the reviews of the business, or even look at a menu.

Search By Dish

Another new search feature is the addition of being able to search for a restaurant by the dishes it serves. An example that Google uses is searching “truffle mac and cheese near me”. You can also use Google Lens to scan a dish, and it will bring up a result based on what you scan. Here’s an example of how both would look:

An image of a google search for truffle mac anc cheese near me.
Credit: Google
An image of some fruit tarts being searched for on google lens.
Credit: Google

Currently, Search By Dish is launching in the U.S for English users.

Find Fast Charging Stations For Electric Vehicles

Google is also adding a filter to Google maps to differentiate between fast-charging electric vehicle charging stations and regular charging stations. You can also filter for charging stations which accept your vehicle’s plug type if you’re in a foreign country.

As long as your country has EV charging stations, you will be able to use the filters on android and iOS.

Wheelchair Accessible Businesses

For users who are in wheelchairs or who have wheelchair users in their family or friend group, a business can select that they’re wheelchair friendly/accessible or stair-free. You can then filter on Google maps by using the filter “Accessible Places”

If it’s accessible, you’ll see a wheelchair icon on the business, if it’s not accessible, the wheelchair will be struck through.

Google’s Shopping Tab Becomes Easier To Get Your Products On

An image of a shopping trolley on a black background.

Google is making it easier for an eCommerce business to get its products onto Google’s shopping tab.

Due to an update to Google Search Console, it’s now possible to list a product in the shopping tab without having to submit a product feed or even re-verify your website.

Here’s how to list products just using Google Search Console.

How To List Products On The Shopping Tab Using Google Search Console

The new Search Console feature relates to websites utilising product structured data.

You can find Shopping tab listings listed in the nav bar on the left. By clicking it, it will take you to a screen where you can connect your Merchant Centre account.

An image of the shopping tab listings page on Google Search Console.
Credit: Google

If you don’t have a merchant centre account, you’ll be prompted to create one, which is a simple process.

Now you have an account and can skip the process of listing a product feed and verifying your website.

You just need to ensure that your structured data is kept up to date.

New Resources For Small Business From TikTok

The social media platform TikTok has recently launched new resources and initiatives to help small businesses. Some of these include tips from successful accounts and stickers.

TikTok promoted the resources in a blog post and called the new landing page “Accelerator“.

“Right now, small businesses need our support more than ever, which is why TikTok and American Express are launching a brand new program to help merchants reach new audiences and grow their business. The  # ShopSmall Accelerator, powered by TikTok and American Express features popular TikTok creators Anna Sitar, Brandon Blackwood & Sofia Bella and will be complemented by a custom Shop Small® soundtrack created especially for TikTok content. This new effort aims to help small businesses stand out in the crowded holiday shopping season and make the most out of Small Business Saturday® on November 26.”

Here’s some more information about Accelerator and TikTok #ShopSmall.

TikTok #ShopSmall

Tips From Creators

Users can watch a video where three successful creators go over topics like how to stay on top of audience interests and what should and shouldn’t be shared.

#ShopSmall Stickers

TikTok is launching a new sticker collection that creators can add to videos to raise awareness for small business support.

Any user is able to add a sticker to a video by searching “Shop small” in the sticker collection.

Meta Announces Instagram Explore Home Ads Placements

An image of an iphone 5s with the Insstagram home page.

Meta has announced that marketers will be able to add explore home feed ads via the Instagram Marketing API.

This was announced on the 4th of October 2022 but has not been implemented until this week.

The announcement read:

“Businesses can now place ads in Explore home, the grid that people see when they first arrive on the Explore tab.”

Instagram also announced Explore home advertising.

“We’re introducing more places for people to discover brands and products in Explore and profile.

Explore home, the grid that people see when they first arrive on the Explore tab, will now feature ads to reach people in the earliest stages of discovering new content they care about.”

The New Instagram Marketing API Option

The company announced that marketers can place ads on the Explore home through the Instagram Marketing API last Friday.

“We now allow for ads in Instagram Explore home via the Instagram Marketing API.

This new ads placement will be available on all current Marketing API versions, and does not require an upgrade.”

The current APIs will work with the new INSTAGRAM_EXPLORE_HOME placement option. No upgrade is required.

“Using this new addition, you will be able to update your app to enable your clients to create and preview ads in Instagram Explore home via API.”

The new features include the following capabilities:

  • Ads creation
  • Ads insights
  • Ad preview

You can use the placement option to create new ads.

Instagram further announced that developer documentation for the new capabilities and features will roll out soon.

Twitter Resignations, Instagram Scheduling Updates, and John Mueller’s Thoughts On Indexing.

November 11, 2022 Posted by Uncategorized 0 thoughts on “Twitter Resignations, Instagram Scheduling Updates, and John Mueller’s Thoughts On Indexing.”

Twitter’s Senior Execs Resign

An image of an iphone home screen with the Twitter logo in the centre.

Platformer, a Twitter-based news outlet for big tech, recently tweeted that multiple senior executives for Twitter who were in charge of security, privacy, and safety have all resigned from Twitter after the recent purchase by Elon Musk.

Questions are now being asked in terms of the company’s viability, due to how fundamental these departments and features are to how Twitter functions.

The senior resignations were:

  • Marianne Fogarty- Chief Compliance Officer
  • Lea Kissner- Chief Information Security Officer
  • Yoel Roth- Global Head of Safety & Integrity
  • Damien Kieran- Chief Privacy Officer

The news regarding the resignations was first reported by Casey Newton, a journalist for Platformer:

Here’s some more information about Roth, Fogarty, and Kissner.

Yoel Roth

Yoel Roth- former Global Head of Safety & Integrity for Twitter was a leader of data analysts, threat investigators, and policymakers. Their remit was to ensure that the platform was safe from manipulation, artificial tweet amplification, bots/fake accounts, and other threats to users as well as Twitter itself.

One example of work that Yoel Roth and his team carried out was how the company responded to the Russian invasion of Ukraine.

After just 4 days of the invasion, Twitter implemented a label which flagged tweets containing information from Russian media.

One significant contribution from Roth was how he introduced a global crisis misinformation policy:

“Today, we’re introducing our crisis misinformation policy – a global policy that will guide our efforts to elevate credible, authoritative information, and will help to ensure viral misinformation isn’t amplified or recommended by us during crises.

In times of crisis, misleading information can undermine public trust and cause further harm to already vulnerable communities.

Alongside our existing work to make reliable information more accessible during crisis events, this new approach will help to slow the spread by us of the most visible, misleading content, particularly that which could lead to severe harms.”

As of now, there’s no news about who will take over and lead the Safety & Integrity team.

Marianne Fogarty

Marianne Fogarty’s responsibility was regulatory compliance.

The FTC fined Twitter $150 million because the company were asking users for private information to “keep their accounts secure” but then using the private information to deliver targeted advertising to that user based on what they’d provided.

A spokesperson from the FTC stated:

“We are tracking recent developments at Twitter with deep concern… …companies must follow our consent decrees. Our revised consent order gives us new tools to ensure compliance, and we are prepared to use them.”

Casey Newton (who I mentioned earlier) reported that Twitter employees have been told that they’d now be responsible for self-certifying themselves, rather than having someone monitor compliance for them.

This method of compliance is certainly an unorthodox one.

Lea Kissner

Kissner was the Chief Information Security Officer (CISO), a CISO is in charge of cyber security for the company and website.

Lea Kissner actually tweeted about their resignation:

An uncertain future for Twitter

All these resignations of fundamental executives for Twitter have raised concerns amongst employees, marketers, stakeholders, and the public about how long it can continue to function as a company and platform.

Even Elon Musk himself has stated that Twitter may be on the way out:

Twitter is clearly not heading in the right direction, but only time will tell what will happen next.

Instagram Allow Creators To Schedule Posts & Reels In-App

Instagram creators with professional accounts can now schedule a post or reel 75 days in advance.

Previously, a user would need to use third-party tools such as Hootsuite or desktop solutions such as Meta Business Suite.

But now a creator can schedule posts and reels on both the android and iOS app.

Regular user accounts aren’t able to schedule posts, but if you’re a creator or a business it’s likely you have a professional account anyway.

Here’s a guide on how to schedule:

How to schedule Instagram posts and reels

An image of a schedule on A4 paper with stationary above it.

You’re able to schedule either a picture, video, carousel, or reel up to 75 days in advance.

To schedule a post, you’ll need to do the following:

  1. Open the post composer and compose a post as you usually would
  2. Tap Advanced Settings
  3. Select Schedule this post
  4. Now, select the time and date you want the post to go live
  5. Click Schedule

That’s it! Simple as that.

Automation can be a huge advantage to creators and marketing professionals because it allows you to manage your time efficiently as you don’t need to be physically present to post.

You could be out running errands or in a meeting but the post can still go out and keep your Instagram profile updated.

One way to take advantage of post scheduling is to schedule posts to publish at prime engagement times.

If you need any help on prime engagement times, Hootsuite has a handy best time to post guide

Google’s John Mueller on Indexing

An image of a samsung tablet with the Google homescreen on the screen.

Google’s number one search advocate John Mueller has said that “search is never guaranteed” as a response to a site owner who questioned why his website’s content hasn’t been indexed.

On Reddit, a user was dissatisfied that a website that was republishing its content was getting indexed faster, so they wanted to know if they can use an indexing API to brute force their site into Google’s index.

Mueller shot down the idea as a response, as he said that the indexing API is only for special types of content, such as job postings.

He continued to say that search isn’t guaranteed but offered some insight into what Google prioritises for indexing.

Content that’s worth indexing

Mueller has said on the record that a site needs to be worthwhile and have value in order to be indexed.

Mueller glossed over several bits of criteria that Google’s algorithm looks for when it’s considering if a piece of content is worth indexing:

“Search is never guaranteed, and there are tons of sites that are trying to push their updates into Google. I think what ultimately works best is that you prove to Google (and users) that the updates you’re providing are valuable: unique, compelling, high-quality, and not something that’s already published elsewhere.”

The website that the user was speaking about was an obituary publisher.

Mueller contained and said that it’s hard to ensure that your content that’s created or contributed to by others meets Google’s criteria.

People don’t really think about obituaries and Google Search in the same thought after all.

However, the entire site is in the end user’s control, and they don’t have to exclusively publish contributed content.

“I realize that’s hard when it comes to user-generated content (which I assume some of this will be), but ultimately your site is what you publish, regardless of where it initially comes from. So the more you can do to make sure the indexable content on your site is easily findable and significantly valuable to the web, the more likely Google will be able to pick it up quickly (and that can mean that you block content that you determine is less-valuable from being indexed, for example).”

When Google indexes re-published content, it is because Google perceives the original website and its content as less valuable.

Unfortunately, there’s no quick fix, as SEO and content take time to establish. You can’t just use Google’s API. Mueller told the user to make positive changes to the site to prove that it is worth indexing

“One of the things even smaller, newer sites can do is to mention and link to updates on their homepages. Google usually refreshes homepages more frequently, so if there’s something important & new, make sure you have it there. Many sites do this intuitively, with a sidebar or a section for updates, mentioning the new headlines & linking to the content.”

As always, thanks for reading this week’s roundup!

John Mueller States That The Significance Of Backlinks Will Drop, Instagram Provides New Ways To Get Paid, and A New YouTube Update

November 4, 2022 Posted by Uncategorized 0 thoughts on “John Mueller States That The Significance Of Backlinks Will Drop, Instagram Provides New Ways To Get Paid, and A New YouTube Update”

Welcome to this week’s digital roundup! The best place for digital marketing news to keep an eye on.

This week’s stories include backlink clarity from John Mueller, how Instagram are allowing creators to make more revenue from the platform, and how YouTube has changed this week for creators!

Google’s John Mueller States That The Strength Of Backlinks Will Drop

A photo of a macbook pro with the google search engine on a webpage on full screen.

Whilst at a live session of Brighton SEO, Google’s number one search advocate John Mueller made a prediction regarding backlinks.

Mueller was joined by Lizzi Sassman, also from Google, and a guest called Myriam Jessler and answered several questions related to SEO whilst doing a live podcast recording.

The podcasters all answered several pre-selected questions, and one related to how Google penalises a backlink. The question specifically asked:

“As an SEO, we are interested in backlinks. However, actively working on backlinks often becomes a gray area in terms of link schemes. What are Google’s main criteria for penalizing backlinks?”

Mueller was cautious when answering this question, as Google representatives often are when one relates to ranking or penalties.

Google dislike unnatural link-building for websites and discourage it in their guidance, however, giving away too many details could lead to people walking the thin line of what’s acceptable and what’s not acceptable.

Rather than speaking about how backlinks are specifically penalised, Mueller spoke about backlinks in general and their ranking signal on Google, and also why backlinks may become less important for marketers going forward.

Backlinks and their ranking signal

Due to Google’s understanding of how content fits into the big picture for the world wide web, Mueller suggested in his answer that backlinks will start to be less of a ranking signal in the near future due to the search engine’s algorithm not needing to rely on inbound links:

“Well, it’s something where I imagine, over time, the weight on the links at some point will drop off a little bit as we can figure out a little bit better how the content fits in within the context of the whole web.”

This feels like Mueller telling marketers not to worry because backlinks won’t too valuable for a website to acquire in the future.

However, Mueller suggests that backlinks are only helpful because they help understand content which invalidates all the other useful information they communicate.

A backlink profile helps to tell the story of a website, and also how much it’s trusted by other companies, and also how much it can be trusted for its particular niche.

Mueller continued with his answer:

“And to some extent, links will always be something that we care about because we have to find pages somehow. It’s like how do you find a page on the web without some reference to it. But my guess is over time, it won’t be such a big factor as sometimes it is today. I think already, that’s something that’s been changing quite a bit.”

You can listen to the full podcast below:

Live Q&A from Brighton SEO

Instagram Adds New Ways For Creators To Get Paid

Meta is currently rolling out new ways for a creator on Instagram to earn revenue from their audience.

The subscriptions feature that I talked about earlier in the year is expanding to US accounts that are eligible, and Instagram will also be releasing a tool to make and sell digital collectables.

Here’s a quick rundown:

Instagram Subscriptions

I’m sure a lot of you will have noticed that you’ve got a notification stating that you can subscribe to your favourite creator on Instagram which looks like this:

A photo of two notifications from Instagram stating that "golfwangmedia" and "aplasticplant" stating that they have subscriber features.

A subscription lets a user access content which is exclusive to a member such as a group chat or stories from the creator, with just a monthly fee.

This is arguably the best way to earn an income on Instagram.

If you’re a creator, just pop over to the professional dashboard to see if you’re eligible to offer subscriptions. If you are, you’ll see an option to set it up.

When you enable this feature, you can post or have exclusive:

  • Livestreams
  • Stories
  • Badges
  • Posts
  • Reels
  • Group chats
  • Broadcast channels

You can also promote your subscription offering with stories by using a sticker which takes a user to the subscribe page.

Users who subscribe get an exclusive sticker which will appear next to their username in comments so that other users can tell that they’re subscribed.

Instagram gifts

A photo of a present that has been gifted.

Creators are also able to gain revenue through Reels with ‘gifts’, which sounds the same as the TikTok feature.

A user is able to send a gift to a creator as a show of appreciation and to show support for their favourite reel.

To give a gift, you need to purchase Stars, with real money.

Once an account receives a gift, they receive a cut from it.

This feature is currently being tested with selected accounts, so not every creator will have access to it, and Instagram didn’t post any guidance on how much a creator would receive or what the gifts look like.

Howver, we do have pictures of what the back-end of it will look like:

Photographs of the gift process
Credit: Meta

Instagram collectables

Instagram shared some details about collectables, and functionally, they’re just NFTs.

Creators are able to make a digital collectable using a toolkit on the platform or upload their own, and then sell them to an audience.

This feature is also being tested with a small selection of U.S based user accounts.

Photographs of the NFT creation process

Instagram will allow still images and videos to be sold as NFTs, and they will be supported through Solana and Phantom digital blockchain wallets.

New YouTube Updates

A photo of a phone with YouTube on it.

Google has updated YouTube with new features such as more search insights for creators, a channel page redesign, and additional language-based search insights.

Here’s more about each feature:

Additional language search insights

First introduced in 2021, search insights allows a creator to see popular queries, to help give them ideas about trends and to help create content that people are looking for.

Search insights also help to highlight content gaps, to help a creator generate new ideas for content.

Originally, you could only access search insights in English and from user queries in the US, Canada, India, and the UK.

Now you can experiment with Korean, Hindi, and Japansese, with more languages on the way.

New channel page layout

YouTube are changing the channel page in two ways.

The first way is that the nav bar sits below the channel bio/information section, and looks like this:

A YouTube navigation bar below the channel bio.

Join and Store are more visible to users visiting a channel now as well, to help boost creator revenue.

The second change is that the video tab is split into long and short-form videos.

This will make Shorts that a creator has made more accessible from a viewing perspective.

Here’s a video explaining all the new changes:

As always, thanks for reading this week’s Digital Roundup.